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Investment Opportunity and Development Prospect of China Liquor Industry

DUBLIN, Ireland, April 11, 2014 /PRNewswire/ --

Research and Markets ( has announced the addition of the "Investment Opportunity and Development Prospect of China Liquor Industry" report to their offering. 
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Since 2003, China's liquor industry has showed the trend of rapid development and the market demand has continuously risen. In 2012, the liquor industry achieved the sales revenue of CNY 446.625 billion, rising 19.21% year-on-year and achieved the total profit of CNY 81.856 billion, rising 48.52% year-on-year. 

According to the statistics of the National Bureau of Statistics of China, as of 2012, there were 1,290 enterprises with the national above designated scale in the liquor manufacturing industry, among which, the private enterprises accounted for 66.8% and the small-sized enterprises account for 84.92%; the market concentration ratio was still low. In the industry, the development of enterprises is non-unified; with the weakness of national economy and the introduction of various polices, the liquor industry suffered the unprecedented shock: the high-end liquor decreased the price one after another so as to promote the market sales. 

Investment Opportunity and Development Prospect of China Liquor Industry, which mainly includes the following contents: liquor industry's policy environment, status quo, and market scale, development of key regions, characteristics of imports & exports, development trends, investment opportunities and risks etc. Moreover, it makes the focusing analysis of the five major enterprises as well as analyzing the future development opportunities of the industry. In addition, it also makes an in-depth research and discussion of main existing problems in the current development of China's liquor industry and enterprises' countermeasures. 

Key Topics Covered: 

1. Development Overview of China's Liquor Industry
1.1 Overview of Liquor
1.2 Classification of Liquor
1.3 Development Characteristics 

2. Operation of China's Liquor Industry
2.1 Status Quo 
2.2 Event Influences, 2012

3. Analysis of China's Liquor Market 
3.1 Status Quo 
3.2 Existing Problems in China's Liquor Market Development 

4. Consumption of China's Liquor Market 
4.1 Liquor Demand and Consumption Groups Composition
4.2 Consumption Groups
4.3 Characteristics of Liquor Consumption 
4.4 Imports and Exports

5. China's Liquor Marketing Strategies 
5.1 Marketing Channel Strategies
5.2 Brand Management Strategy 
5.3 Development Trends of Marketing

6. Competition of Liquor Industry 
6.1 Regional Competition 
6.2 Brand Competition

7. Policy Influences on Liquor Industry 
7.1 Strict Controlling of Consumption of Public Funds on Three Major Private Purposes (Namely Cars, Banquets and Overseas Visits)
7.2 Other Industrial Policies 

8. Development of China's Liquor Medium and Small-Sized Enterprises 
8.1 Existing Problems 
8.2 Competition Positioning 
8.3 Methods to Go Out of Trouble 
8.4 Guidance for Medium and Small-Sized Investment Invitation Enterprises

9. Status Quo of Liquor Substitute Product Industry 
9.1 Beer Industry 
9.2 Wine Industry 
9.3 Rice Wine Industry 
9.4 Health Wine Industry 
9.5 Imported Spirits Industry 

10. China's Major Liquor Enterprises

11. Development Environment and Trends of China's Liquor Industry
11.1 Existing Problems 
11.2 Prospect Forecast, 2013
11.3 Development Trends 
11.4 Development Suggestions, 2013 

Companies Mentioned: 

  • China Kweichow Moutai Winery (Group) Co., Ltd.
  • Luzhou Lao Jiao Co., Ltd.
  • Sichuan Swellfun Co., Ltd.
  • Sichuan Tuopai Shede Wine Co., Ltd.
  • Wuliangye Group Co., Ltd.

For more information visit

Media Contact: Laura Wood , +353-1-481-1716, [email protected]

SOURCE Research and Markets

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