Welcome!

News Feed Item

Universal Studios Hollywood Premieres "Despicable Me Minion Mayhem," an Immersive 3D Ultra-HD Digital Animation Adventure, and "Super Silly Fun Land," an Imaginative and Interactive Play Zone

New Attractions Inspired by Universal Pictures and Illumination Entertainment's Blockbuster Franchise Let Guests Embrace Their Inner Minion

UNIVERSAL CITY, Calif., April 11, 2014 /PRNewswire/ -- "Despicable Me Minion Mayhem," an original 3D Ultra-HD adventure, and "Super Silly Fun Land," an immersive carnival setting – both based on Universal Pictures and Illumination Entertainment's worldwide blockbuster "Despicable Me" franchise – celebrated their dynamic grand opening today at Universal Studios HollywoodSM.  Among the many surprises inspired by the beloved films, guests will be "turned into" an army of iconic Minions and embark on a secret training mission.

"Despicable Me Minion Mayhem" officially opens to the public at Universal Studios Hollywood on Saturday, April 12, 2014.

The world premiere was attended by many Minions parading along the yellow carpet, who were joined by Chris Meledandri, founder and CEO of Illumination Entertainment; Ron Meyer, Vice Chairman of NBCUniversal; Tom Williams, Chairman & CEO of Universal Parks & Resorts; and Larry Kurzweil, President of Universal Studios Hollywood. L.A. Mayor Eric Garcetti made a special guest appearance to show support for the theme park's newest addition, speaking to an enthusiastic crowd about Universal Studios Hollywood's long-term impact on tourism in the region.

Also in attendance were "Despicable Me" series stars, including Miranda Cosgrove (Margo), Dana Gaier (Edith) and Elsie Fisher (Agnes), who were joined by versatile entertainer and host of EXTRA, Mario Lopez; the cast from NBC's "Crisis," including Stevie Lynn Jones, Lance Gross, Joshua Erenberg, Max Martini and Max Schneider; TGT recording artist, Tank; HBO's "Band of Brothers" star Neal McDonough; Syfy's "Face Off" host, McKenzie Westmore; and Ultimate Fighting Champion Chuck Lidell.

"The irreverent humor, endearing characters and storyline that have captivated movie-goers worldwide makes 'Despicable Me' a perfect match for our theme park," said Kurzweil. "This imaginative new attraction will not only take guests on a hilarious and heartwarming adventure that captures the spirit of the film, but will also invite them to embrace their 'inner Minion' – that mischievous alter-ego that hides within all of us. As the film franchise continues to break new ground as a modern day classic, so too will 'Despicable Me Minion Mayhem' as yet another marquee Universal Studios Hollywood attraction."

Voiced by the film's original stars, the fully immersive motion-simulator ride features the lovable cast of characters who have resonated with audiences across the globe: (former?) super-villain Gru (Steve Carell), his adorable girls – Margo (Miranda Cosgrove), Edith (Dana Gaier) and Agnes (Elsie Fisher) – and an army of unpredictable Minions, voiced by Pierre Coffin.

"'Despicable Me Minion Mayhem' and 'Super Silly Fun Land' bring our movies to life, with all of the gorgeous artistry, humor and the heart – and of course the thrills – that the team at Universal Studios are known for," said Chris Meledandri. "In addition to the state-of-the-art 3D ride, we've built out an immersive environment with many other attractions – shops, restaurants, countless water features, a round ride, and even the arcade games featured in the first 'Despicable Me' movie. Who wouldn't want to spend a day as a Minion?"

As if lifted from the world of "Despicable Me" and placed within Universal Studios Hollywood, the "Despicable Me" ride welcomes guests to 'Minion Mayhem' via Gru and the girls' idyllic suburban neighborhood, re-created with precision to mirror their ominous house and Miss Hattie's Home for Girls. Whimsically themed queues, clever preshow videos and comedic dialogue set up Gru's nefarious plot: to create an army of Minions from guest recruits.

As guests enter Gru's living room, they will encounter many memorable artifacts from the series, including his notorious SR6 Shrink Ray and rhinoceros chair, and then make their way into Gru's super-villain laboratory. The exciting journey will send guests, who wear wearing specially-designed 3D "Minion Goggles," on an excursion through the humorous Minion training mission. Soon, guests will actually become Minions themselves.  A post-show Minion dance party invites everyone to join in the impromptu fun and celebrate the anniversary of Gru and the girls becoming a family.  

"Super Silly Fun Land," an all-new elaborate carnival setting and play zone unique to Universal Studios Hollywood, is just adjacent to "Despicable Me Minion Mayhem". Who doesn't remember when Gru took the girls to the seaside resort in the first film and "won" Agnes the iconic fluffy unicorn? Now, guests can win a unicorn of their own and roam this uniquely stylized environment, which until now could only be enjoyed on the big screen.

The colorfully themed, interactive Minion-inspired outdoor venue will entertain guests of all ages with more than 80 different water play features. A nearby dry zone will invite guests to climb, jump and slide – while a Minion-themed ride, "Silly Swirly Fun Ride," will soar and spin guests around for a 360-degree view of "Super Silly Fun Land" aboard a fleet of uniquely-designed ride vehicles.

Together, "Despicable Me Minion Mayhem" and "Super Silly Fun Land" represent a distinct, immersive environment within the theme park – reimagined to fully engage guests in the world of Gru, his girls and the Minions, – joining Universal Studios Hollywood's dynamic roster of award-winning themed attractions.

Universal Studios Hollywood SM, The Entertainment Capital of L.A.SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas and the "5 Towers" state-of-the-art outdoor concert venue.  World-class rides and attractions include the intense, award-winning ride "King Kong 360 3-D" on the famed behind-the-scenes Studio Tour, the critically-acclaimed mega-attraction, "Transformers™: The Ride-3D," "The Simpsons Ride," "Revenge of the MummySM—The Ride," "Jurassic Park® —The Ride," and the 3D Ultra-HD movie motion-simulator adventure "Despicable Me Minion Mayhem."

 

SOURCE Universal Studios Hollywood

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
SYS-CON Events announced today that IoT Global Network has been named “Media Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 6–8, 2017, at the Javits Center in New York City, NY. The IoT Global Network is a platform where you can connect with industry experts and network across the IoT community to build the successful IoT business of the future.
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
Evan Kirstel is an internationally recognized thought leader and social media influencer in IoT (#1 in 2017), Cloud, Data Security (2016), Health Tech (#9 in 2017), Digital Health (#6 in 2016), B2B Marketing (#5 in 2015), AI, Smart Home, Digital (2017), IIoT (#1 in 2017) and Telecom/Wireless/5G. His connections are a "Who's Who" in these technologies, He is in the top 10 most mentioned/re-tweeted by CMOs and CIOs (2016) and have been recently named 5th most influential B2B marketeer in the US. H...
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
When building large, cloud-based applications that operate at a high scale, it's important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. "Fly two mistakes high" is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Le...
CloudEXPO New York 2018, colocated with DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settlement products to hedge funds and investment banks. After, he co-founded a revenue cycle management company where he learned about Bitcoin and eventually Ethereal. Andrew's role at ConsenSys Enterprise is a mul...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. ...