Click here to close now.



Welcome!

News Feed Item

New Political Advertising Platform Could Revamp Campaign Strategies

BIRMINGHAM, AL -- (Marketwired) -- 04/13/14 -- A tech-savvy political consulting company is releasing a platform that allows political campaigns to target voters in ways previously impossible. The platform, called Specificity, serves mobile ads on the census block level, which is roughly 127 times more precise than zip codes. Belkofer Consulting Group, the company behind Specificity, said the main benefits of the platform include micro-targeting, audience specific messaging, and better budget allocation.

According to Spencer Belkofer, there are two main components to Specificity. Based on the type of voters a campaign wants to reach, Specificity will identify and catalogue the census blocks that best fit these voter personas. Then, Specificity serves mobile ads of various formats to those specific census blocks.

For the first time, a campaign can realistically target the exact type of voters they think will win them the election. "It's no longer just about age, gender, race, or income. We're talking about personal values and behaviors -- how to motivate a very specific group to take a very specific action. Did they vote in the last election? Do they share political views on social media? Do they watch Fox News, CNN, or MSNBC? How many donations have they made to political campaigns in the last 5 years? And this is just the tip of the iceberg."

Belkofer agreed the most obvious use cases for Specificity are encouraging voter registration and "get out the vote" efforts days before the election. But, he wasn't willing to dismiss other uses of the platform.

"We're talking about a major improvement in the effectiveness of campaign messaging. With Specificity, we wouldn't just target Soccer Moms. We'd target very specific types of Soccer Moms. We might have entirely different goals, ad formats, and messaging for a Soccer Mom who's active on social media than one who's not... and we can test various different messages to see what works best."

This type of targeting could also have implications on a campaign's budget. Currently, the general philosophy behind political advertising is a blanket approach -- everyone has to hear the message with the hope of a select few also hearing that message. Specificity is the opposite. The granularity of its targeting should reduce advertising cost by not spending campaign budgets on people who aren't going to be receptive to the message in the first place.

According to the political consulting group, the results have, so far, been impressive. They said the platform has been used in several ways, including campaign funding, voter education, and countering negative campaigning by opposing candidates.

As far as clients go, Belkofer Consulting Group has a pretty interesting approach. "For now, we're going to treat this just like our online reputation management clients -- one campaign per race. If we're working with another candidate in a specific election, we won't take on anyone else in that race."

Campaigns or political consultants interested in Specificity can sign up to get more information by visiting http://www.belkoferconsulting.com/voter-targeting-software/

Belkofer Consulting Group specializes in helping political candidates manage their online reputation. The company prevents candidates from having a dreaded "Google problem" through proactive management, and combats negative online attacks from opposing candidates. They can reach by phone at 205-267-6607 or [email protected]

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2566859

Press Contact:
John Head
Email Contact
205-267-6607
1500 1st Ave N.
Birmingham, AL 35203
http://www.belkoferconsulting.com/

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that Men & Mice, the leading global provider of DNS, DHCP and IP address management overlay solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The Men & Mice Suite overlay solution is already known for its powerful application in heterogeneous operating environments, enabling enterprises to scale without fuss. Building on a solid range of diverse platform support,...
Father business cycles and digital consumers are forcing enterprises to respond faster to customer needs and competitive demands. Successful integration of DevOps and Agile development will be key for business success in today’s digital economy. In his session at DevOps Summit, Pradeep Prabhu, Co-Founder & CEO of Cloudmunch, covered the critical practices that enterprises should consider to seamlessly integrate Agile and DevOps processes, barriers to implementing this in the enterprise, and pr...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
The principles behind DevOps are not new - for decades people have been automating system administration and decreasing the time to deploy apps and perform other management tasks. However, only recently did we see the tools and the will necessary to share the benefits and power of automation with a wider circle of people. In his session at DevOps Summit, Bernard Sanders, Chief Technology Officer at CloudBolt Software, explored the latest tools including Puppet, Chef, Docker, and CMPs needed to...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, will provide an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profes...
One of the bewildering things about DevOps is integrating the massive toolchain including the dozens of new tools that seem to crop up every year. Part of DevOps is Continuous Delivery and having a complex toolchain can add additional integration and setup to your developer environment. In his session at @DevOpsSummit at 18th Cloud Expo, Miko Matsumura, Chief Marketing Officer of Gradle Inc., will discuss which tools to use in a developer stack, how to provision the toolchain to minimize onboa...
SYS-CON Events announced today that VAI, a leading ERP software provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. VAI (Vormittag Associates, Inc.) is a leading independent mid-market ERP software developer renowned for its flexible solutions and ability to automate critical business functions for the distribution, manufacturing, specialty retail and service sectors. An IBM Premier Business Part...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
Fortunately, meaningful and tangible business cases for IoT are plentiful in a broad array of industries and vertical markets. These range from simple warranty cost reduction for capital intensive assets, to minimizing downtime for vital business tools, to creating feedback loops improving product design, to improving and enhancing enterprise customer experiences. All of these business cases, which will be briefly explored in this session, hinge on cost effectively extracting relevant data from ...
In most cases, it is convenient to have some human interaction with a web (micro-)service, no matter how small it is. A traditional approach would be to create an HTTP interface, where user requests will be dispatched and HTML/CSS pages must be served. This approach is indeed very traditional for a web site, but not really convenient for a web service, which is not intended to be good looking, 24x7 up and running and UX-optimized. Instead, talking to a web service in a chat-bot mode would be muc...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed...
It's easy to assume that your app will run on a fast and reliable network. The reality for your app's users, though, is often a slow, unreliable network with spotty coverage. What happens when the network doesn't work, or when the device is in airplane mode? You get unhappy, frustrated users. An offline-first app is an app that works, without error, when there is no network connection.
With the Apple Watch making its way onto wrists all over the world, it’s only a matter of time before it becomes a staple in the workplace. In fact, Forrester reported that 68 percent of technology and business decision-makers characterize wearables as a top priority for 2015. Recognizing their business value early on, FinancialForce.com was the first to bring ERP to wearables, helping streamline communication across front and back office functions. In his session at @ThingsExpo, Kevin Roberts...
As someone who has been dedicated to automation and Application Release Automation (ARA) technology for almost six years now, one of the most common questions I get asked regards Platform-as-a-Service (PaaS). Specifically, people want to know whether release automation is still needed when a PaaS is in place, and why. Isn't that what a PaaS provides? A solution to the deployment and runtime challenges of an application? Why would anyone using a PaaS then need an automation engine with workflow ...