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Brandworkz Releases Software Version 6.1 With New Features and UI Improvements

LONDON, April 14, 2014 /PRNewswire/ --

Brandworkz, the marketing and brand management software company, has released software version 6.1 which includes a new Order Widget, 'Hot Folder' feature, Social Collaboration and further UI improvements as well as bug fixes.

The new features in the 6.1 release help marketing and brand assets to be shared faster and more accurately internally and externally. The UI improvements continue the work Brandworkz is doing to make the software as simple and intuitive as possible.

Social Collaboration, launched separately on 2nd April, is part of the 6.1 release and is now available to all clients.

Hot Folder feature 

The Hot Folder allows users to assign a folder on the operating system of the Brandworkz server so that any file added to that folder into will be imported automatically into the Brandworkz platform, including any IPTC or XMP metadata embedded in the file or in an associated sidecar file.

For example, a user can add keywords to assets in a 3rd party application such as Adobe Bridge, then FTP the assets to the hot folder on the Brandworkz server, and these assets will become available in Brandworkz. 

Users may also have assets that originate in a 3rd party application which needs to be available in Brandworkz. This application can be configured to transfer the files to the Hot Folder on the Brandworkz server and they will automatically become available for end-users in the platform.

Order Widget 

The Order Widget allows users to order stock items such as merchandising pieces. This would typically be part of a Brandworkz Workflow where the final screen allows the user to choose which product to order as well as the quantity and delivery location.

UI improvements 

  • Simplified steps for moving assets and folders to a different location
  • Each job or project in the Workflow system can be assigned a sequential job number
  • Every page within an InDesign file can be thumbnailed
  • Simplified download of assets when using Internet Explorer or Safari browsers

Bug Fixes 

A large number of bugs have been fixed in the system.

Andrew Twitchett, Head of Development at Brandworkz says "Software release 6.1 strengthens the Brandworkz platform and makes it easier for marketers and brand managers to control marketing resources and operations. With Hot Folder, Order Widget and Social Collaboration, this release helps move the platform to the next level.  These are exciting times at Brandworkz!"

Editors' Notes: 

Brandworkz is used by marketers and brand managers to centralise marketing management processes, reduce costs and improve productivity. A cloud-based platform, it is used by Red Bull Racing, Jones Lang LaSalle, Pfizer and Cambridge University for automating the creation and delivery of marketing materials across channels, Brandworkz also ensures compliance to a company's brand positioning. It enables users to share marketing assets, manage campaigns, collaborate globally and improve sales or partner enablement.

PR Contacts 

Anna Cotton, Brandworkz, London Office, +44(0)20-7288-9700, [email protected]

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