|By PR Newswire||
|April 14, 2014 05:00 AM EDT||
-- Leading European Hospitality Company Becomes Preferred Provider with 10-year Partnership
HERNDON, Virginia, April 14, 2014 /PRNewswire/ -- BridgeStreet Global Hospitality – the leading international solution for serviced apartments – proudly announces a 10-year agreement with Short Stay Group in Amsterdam, one of the largest serviced apartment companies in Europe, uniting as the preferred provider under the BridgeStreet® affiliate program in key European growth markets including Amsterdam, Barcelona and Paris.
On the heels of the company's launch of BridgeStreet Global Hospitality, unveiling an industry-leading family of brands ranging from six- to two-star experiences, the company introduces its new affiliate membership program. Regional serviced apartment companies benefit from BridgeStreet's international brand awareness and world-class systems, along with preferred booking status in allocated market and brand tiers. BridgeStreet affiliate program members gain the expertise and knowledge needed to succeed within the sector, creating a brand halo effect that puts a best-in-class stamp of approval on new projects.
Selected Short Stay Group locations will be repositioned under BridgeStreet's ApartHotels, Living, Places and Studyo brands. The collaboration drives the brand's goal to actively affiliate with leading serviced apartment providers to create the ultimate hospitality experience, with intuitive operational standards, co-branded collateral and, eventually, a joint booking portal.
"Affiliating with the Short Stay Group complements BridgeStreet's long-term strategic plan to expand in growing European markets," said Sean Worker, chief executive officer of BridgeStreet Global Hospitality. "Short Stay Group is a well-respected and recognized leader with an established, profitable presence in the region."
The relationship is mutually beneficial, with BridgeStreet acting as the springboard for Short Stay Group to attract corporate business. Leveraging BridgeStreet's global Fortune 500 client base and offsetting the current four-day average length of stay and leisure guest focus, the affiliate model minimizes the risk of tourism fluctuation by building consistent, longer-term bookings. Additionally, the partnership adds to BridgeStreet's increasing international footprint with a full suite of co-branded offerings for clients and guests.
"With a strong management team, excellent financial position and proven performance, BridgeStreet Global Hospitality is a leading brand in serviced apartments with the dynamic corporate share we need," said Peter Heule, managing director of Short Stay Group. "We conducted a high level of diligence into this search and identified BridgeStreet as a prominent international player in corporate travel and are incredibly pleased with our synergies."
"This agreement is a great example of BridgeStreet's flexibility when it comes to our growth plans," said Paul Rands, director of international development of BridgeStreet Global Hospitality. "The announcement of this deal demonstrates our versatility, now offering an affiliate program alongside existing lease, management agreement and franchise options."
With more than 50,000 apartments in 60 countries, BridgeStreet Global Hospitality meets every need, whether guests plan to stay three days, three weeks or three years. BridgeStreet's family of brands includes six-star Exclusive, five-star Residences, four-star ApartHotels and Living, three-star Places and two-star Studyo offering the convenience of apartment living with a variety of service packages to offer each guest options based on location, price point and individual needs.
For more information on BridgeStreet Global Hospitality, visit www.bridgestreet.com or call 1(800) 278 7338 / +44 (0) 20 7792 2222. For more information on affiliate membership opportunities and BridgeStreet branded properties, please contact Paul Rands, director of international development at 44 (0) 207 313 2807 or [email protected].
About BridgeStreet Global Hospitality
With more than 50,000 apartments in over 60 countries, BridgeStreet Global Hospitality – comprised of six unique brands – is the leading hospitality solution offering serviced apartment experiences for travelers seeking an alternative to typical hotel accommodations. BridgeStreet's family of brands includes six-star Exclusive, five-star Residences, four-star ApartHotels and Living, three-star Places and two-star Studyo offering the convenience of apartment living with a variety of service packages to offer each guest options based on location, price point and individual needs. Widely recognized for uncompromising standards of quality, comfort and service, BridgeStreet Global Hospitality is a renowned award winner in both the Americas and EMEA (Europe, the Middle East and Africa). For more information on BridgeStreet Global Hospitality, please visit www.bridgestreet.com or call 800 278 7338.
About Short Stay Group
Short Stay Group is a privately owned company, with its headquarters in Amsterdam. Short Stay Group is one of the biggest short stay companies in Europe and exclusively manages a total of around 400 short stay apartments in three cities: Amsterdam, Paris and Barcelona.
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innov...
Oct. 9, 2015 02:15 PM EDT Reads: 189
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and Containers together help companies to achieve their business goals faster and more effectively.
Oct. 9, 2015 02:15 PM EDT Reads: 158
Docker is hot. However, as Docker container use spreads into more mature production pipelines, there can be issues about control of Docker images to ensure they are production-ready. Is a promotion-based model appropriate to control and track the flow of Docker images from development to production? In his session at DevOps Summit, Fred Simon, Co-founder and Chief Architect of JFrog, will demonstrate how to implement a promotion model for Docker images using a binary repository, and then show h...
Oct. 9, 2015 02:15 PM EDT Reads: 125
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
Oct. 9, 2015 02:00 PM EDT Reads: 228
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, al...
Oct. 9, 2015 02:00 PM EDT Reads: 181
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Oct. 9, 2015 02:00 PM EDT Reads: 295
Containers have changed the mind of IT in DevOps. They enable developers to work with dev, test, stage and production environments identically. Containers provide the right abstraction for microservices and many cloud platforms have integrated them into deployment pipelines. DevOps and containers together help companies achieve their business goals faster and more effectively. In his session at DevOps Summit, Ruslan Synytsky, CEO and Co-founder of Jelastic, will review the current landscape of...
Oct. 9, 2015 02:00 PM EDT
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Oct. 9, 2015 01:45 PM EDT Reads: 125
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll sha...
Oct. 9, 2015 01:45 PM EDT Reads: 558
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driv...
Oct. 9, 2015 01:45 PM EDT
DevOps has often been described in terms of CAMS: Culture, Automation, Measuring, Sharing. While we’ve seen a lot of focus on the “A” and even on the “M”, there are very few examples of why the “C" is equally important in the DevOps equation. In her session at @DevOps Summit, Lori MacVittie, of F5 Networks, will explore HTTP/1 and HTTP/2 along with Microservices to illustrate why a collaborative culture between Dev, Ops, and the Network is critical to ensuring success.
Oct. 9, 2015 01:30 PM EDT Reads: 166
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. Migration to cloud shifts computing resources from your data center, which can yield significant advantages provided that the cloud vendor an offer enterprise-grade quality for your application.
Oct. 9, 2015 01:30 PM EDT Reads: 261
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Oct. 9, 2015 01:15 PM EDT
As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ability. Many are unable to effectively engage and inspire, creating forward momentum in the direction of desired change. Renowned for its approach to leadership and emphasis on their people, organizations increasingly look to our military for insight into these challenges.
Oct. 9, 2015 01:15 PM EDT Reads: 136
Overgrown applications have given way to modular applications, driven by the need to break larger problems into smaller problems. Similarly large monolithic development processes have been forced to be broken into smaller agile development cycles. Looking at trends in software development, microservices architectures meet the same demands. Additional benefits of microservices architectures are compartmentalization and a limited impact of service failure versus a complete software malfunction....
Oct. 9, 2015 01:15 PM EDT Reads: 245