Welcome!

News Feed Item

Trevelino/Keller Selected To Lead Johnny Rockets B2B Public Relations And Marketing Support

Iconic Restaurant Brand Chooses Firm Based on Food and Beverage Expertise and Franchise Success

ATLANTA, April 14, 2014 /PRNewswire/ -- Johnny Rockets, an international global restaurant franchise, announces its partnership with Trevelino/Keller as its B2B public relations and marketing agency of choice.  Trevelino/Keller offers Johnny Rockets more than a decade of experience in the restaurant and franchise industries, with a successful track record of supporting brands with a global presence.

Trevelino/Keller Communications.

Acquired by Sun Capital Partners, Inc. in 2013, Johnny Rockets now operates more than 300 restaurants in 26 countries around the world.  Through this partnership, Johnny Rockets plans to support its domestic and international franchise sales strategies and strengthen its presence as the provider of high-quality, fresh hamburgers and hand-spun shakes in both the United States and outside markets. 

"Anchored by a strong global brand awareness and a positive reputation, Johnny Rockets is aggressively increasing its number of franchises both domestically and internationally," says James Walker, chief development officer of Johnny Rockets. "We chose Trevelino/Keller because it has successfully enhanced the reach of numerous brands situated precisely where we are now."

Drawn to Trevelino/Keller's dedicated consumer lifestyle and food and beverage practices, Johnny Rockets tapped the integrated public relations agency in part because of its legacy of expanding many popular restaurant and franchise brands. Recognized as one of the fourth fastest growing firms in the United States, Trevelino/Keller is often sought out by companies in need of a strategic partner that cuts across public relations, marketing and creative design.

"We quickly immersed ourselves in Johnny Rockets' tone and immediately applied our industry insight to the brand's strategies," states Dean Trevelino, principal, Trevelino/Keller. "Our team's expertise suits the opportunities, and even challenges, of a brand with this type of trajectory."

About Johnny Rockets:
Johnny Rockets is an international global restaurant franchise that offers food and fun reminiscent of feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including made-to-order hamburgers, crispy American Fries and rich, delicious hand-spun shakes and malts. This dynamic lifestyle brand offers friendly service, upbeat music, twirled straws and dancing servers, contributing to the chain's signature atmosphere of relaxed, casual fun. Johnny Rockets operates more than 300 franchise and corporate locations in 26 countries around the world.  For more information, visit www.johnnyrockets.com.   

About Trevelino/Keller
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller services emerging and established brands in public relations, social media, brand identity and marketing.  Ranked previously as the country's 4th fastest growing firm and a top 30 best places to work agency, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Food & Beverage and Health. 

Trevelino/Keller differentiates itself, in part, through its T/K Ventures initiatives which includes WheelhouseTK, an extended marketing services consortium; Atlas Alliance, a global network of partners based in Europe, Middle East, South America and Asia Pacific; Groovy Studios, a creative platform to serve startups and entrepreneurs; Consume Brands, a culinary arts, brand extension, product incubation and reputation management collaboration; and, Start-Opia, a Southeast-focused portal for startups, capitalists, experts and influencers.  For more info on Trevelino/Keller, visit www.trevelinokeller.com.  For a direct link to its ventures, visit www.wheelhousetk.com.  

Logo - http://photos.prnewswire.com/prnh/20130701/CL37548LOGO

SOURCE Trevelino/Keller

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events announced today that eCube Systems, a leading provider of middleware modernization, integration, and management solutions, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. eCube Systems offers a family of middleware evolution products and services that maximize return on technology investment by leveraging existing technical equity to meet evolving business needs. ...
What does it look like when you have access to cloud infrastructure and platform under the same roof? Let’s talk about the different layers of Technology as a Service: who cares, what runs where, and how does it all fit together. In his session at 18th Cloud Expo, Phil Jackson, Lead Technology Evangelist at SoftLayer, an IBM company, spoke about the picture being painted by IBM Cloud and how the tools being crafted can help fill the gaps in your IT infrastructure.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Whether they’re located in a public, private, or hybrid cloud environment, cloud technologies are constantly evolving. While the innovation is exciting, the end mission of delivering business value and rapidly producing incremental product features is paramount. In his session at @DevOpsSummit at 19th Cloud Expo, Kiran Chitturi, CTO Architect at Sungard AS, will discuss DevOps culture, its evolution of frameworks and technologies, and how it is achieving maturity. He will also cover various st...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...
Adobe is changing the world though digital experiences. Adobe helps customers develop and deliver high-impact experiences that differentiate brands, build loyalty, and drive revenue across every screen, including smartphones, computers, tablets and TVs. Adobe content solutions are used daily by millions of companies worldwide-from publishers and broadcasters, to enterprises, marketing agencies and household-name brands. Building on its established design leadership, Adobe enables customers not o...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.