Click here to close now.


News Feed Item

zeebox is reborn as Beamly - the content and social network for TV

100+ TV and pop culture influencers including Real Housewives' Kandi Burruss and YouTube stars Tyler Oakley, Sawyer Hartman and Kalel Cullen join together to launch the Beamly social TV revolution

NEW YORK, LONDON and SYDNEY, April 14, 2014 /PRNewswire/ -- Beamly (formerly zeebox) launches today on iPhone, iPad, Android and the web with a new brand and a vibrant, exciting new app representing the state of the art of social television.

zeebox is reborn as Beamly – the content and social network for TV

With the Beamly app, TV fans now have a single 24/7 destination where they can:

  • follow the shows and stars they love to get personalized news and social feeds – updated live
  • find and follow other fans to connect with around shared passions
  • chat and share in TV Rooms – Beamly's unique social spaces for television, hosted by TV influencers, celebrities and passionate superfans
  • discover what to watch with Beamly's super-smart personalized guide
  • interact live with their favorite shows via custom playalong games, contextual votes and more, all synched live to what's on screen

"The rebrand to Beamly is a celebration of the huge development our app has been through since launching two years ago, originally as a simple program guide and synch experience," said Ernesto Schmitt, CEO and co-founder.

"The initial phase of social television and 2nd screen was limited to apps providing a companion experience for audiences while watching TV. However, people's emotional engagement with TV spans the whole day: they want to read up on stories about the shows and stars they love in the morning, discuss plotlines over the watercooler in the afternoon, and carefully plan what to watch in the evening – long before ever switching on the TV itself. While they watch, they want a great interactive experience that synchs with what's on screen. And after the show is over, they want to chat and share socially with other fans," said Schmitt.

"Beamly for the first time brings together all of these touchpoints with TV in a single app, all day long."

Anthony Rose, CTO and co-founder said: "We've already seen a marked progression in the behaviors of users since gradually introducing our new social features over the past few months. The social effect of users following other users, for instance, lifts frequency by 9x to over 21 visits per user per week, and usage to over 500 minutes per user per week – so we're pretty excited. And since almost 2/3rds of our users are now female, and the 16-24 age bracket is our core, the new Beamly brand captures the zeitgeist of these millennials perfectly."

To mark the launch, Beamly welcomes on board over 100 TV and pop culture influencers who are hosting their own live, vibrant TV Rooms and profiles in the app.  Across Grammy Award Winning Songwriter/Singer and reality star Kandi Burruss of "Real Housewives of Atlanta" fame and YouTube sensations like Tyler Oakley, Sawyer Hartman and Kalel Cullen, Beamly users have the chance to connect and interact directly with TV Influencers that matter to them – while talent has the opportunity to express their own TV passions, while building followers and connecting with their fans in a ways not possible on other social platforms.

"What I like about Beamly is it allows me to connect with my viewers around TV shows that we're passionate about anyway," said Tyler Oakley whose YouTube subscribers top 4m. "It's just another way for us to connect in a more intimate way."

In the coming weeks, several more reality stars across hit shows will be joining Beamly, following fans and lighting up conversation. First to join is Kandi Burruss from Bravo's 'Real Housewives of Atlanta.'

"I love the idea of being able to follow and connect with fans around our show and all the other shows I'm obsessed with," explained Kandi Burruss. "You'll definitely find me in the 'Scandal' TV Room and look out for some of my new wedding pics in the 'Atlanta' TV Room later this month!"

Existing partners like NBCU and Viacom as well as new TV network partners can also syndicate Beamly's rich interactive capabilities. These include TV rooms for vibrant show specific communities that fans can engage with on the .com page of a TV Network and a rich suite of gaming experiences that networks like Bravo and Oxygen are enabling.

Beamly is available free from the App Store for iPhone and iPad, Google Play for Android, on the web at– and coming soon to Windows Phone.

For more on the Evolution of Second Screen, check out a blog post from Beamly's co-founder and CTO, Anthony Rose:

About Beamly
Beamly (originally zeebox) is the world's leading content and social network for TV. Beamly was founded in 2011 by former iPlayer CTO Anthony Rose and EMI executive Ernesto Schmitt.  The company is based in London, New York and Sydney.

Beamly press enquires:
[email protected]

About Tyler Oakley
Tyler Oakley is a major YouTube personality and advocate for LGBT youth, presenting on topics such as queer politics and pop culture. Oakley began making videos in 2007; his first video has received over 70,000 views on YouTube, his latest over 4m.

About Kandi Burrus
Kandi Burruss is a Grammy Award winning producer, singer-songwriter, actress, record producer, and television personality. She is a former member of the group Xscape and is most currently known for her role on Bravo's 'Real Housewives of Atlanta.'  In 2014 Kandi starred in two musicals: Newsicals (off Broadway) and A Mother's Love, which Burruss starred in AND produced. A Mother's Love features R and B legends Eddie Levert and Shirley Murdock. A Mother's Love is available on DVD at

Photo -


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
OpsHub, Inc. has announced enhanced support for DevOps and Migration for both Team Foundation Server and Visual Studio On-line in a heterogeneous environment. With added support for build and release entities in OpsHub Integration Manager (OIM) Microsoft customers can now leverage Visual Studio build and release services to manage DevOps processes in a heterogeneous environment. With the enhanced support customers can manage the DevOps process in Team Foundation Server while undertaking activit...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new da...
Cloud computing is unquestionably one of the driving forces of DevOps, as the automation of operations transforms enterprise software development. DevOps, however, is more than a technology trend, as it represents a move toward silo-busting, self-organizing horizontal teams that drive business velocity. At the same time, enterprise Digital Transformation represents an upheaval across the enterprise, as customer preferences and behavior drive enterprise technology decisions. This transformation ...
SYS-CON Events announced today that Catchpoint, a global leader in monitoring, and testing the performance of online applications, has been named "Silver Sponsor" of DevOps Summit New York, which will take place on June 7-9, 2016 at the Javits Center in New York City. Catchpoint radically transforms the way businesses manage, monitor, and test the performance of online applications. Truly understand and improve user experience with clear visibility into complex, distributed online systems.Founde...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessi...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and t...
Actifio is powering new application development and testing services from Net3 Technologies (N3T), a managed cloud services provider. N3T's new Symmetry DevOps™ service builds on its existing Palmetto Virtual Data Center (PvDC) Cloud services for data backup and disaster recovery (DR) based on the Actifio Copy Data Virtualization platform. Previously, N3T's data protection and DR services were challenged by overlapping and inefficient legacy hardware and software platforms from multiple vendo...
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment proces...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them ...
In demand-intensive mobile and web applications, an emerging pattern is to host the Systems of Engagement in the cloud (for maximum responsiveness) but keep the Systems of Record with the other important business systems in the company datacenter, often on a tightly secured mainframe. But what about the space in between? In this IBM Redpaper publication, we show that the IBM Bluemix cloud platform offers technologies that make it easy for cloud-based SoEs to securely connect to on-premises IBM...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...