|By PR Newswire||
|April 14, 2014 07:00 AM EDT||
PARSIPPANY, N.J., April 14, 2014 /PRNewswire/ -- Reckitt Benckiser's Air Wick® brand continues its partnership with the National Park Foundation with the return of its limited edition collection inspired by the rare essence of our nation's majestic parks, just in time to celebrate National Park Week (April 19-27).
The Spring collection includes four limited edition scents inspired by iconic parks, including Channel Islands, Yosemite, Biscayne and Gulf Islands, as well as signature everyday scents, American Samoa, Great Smoky Mountains, Virgin Islands and Hawaii.
The limited edition scents were crafted by fragrance experts who spent countless hours creating the perfect harmony of fragrance notes representative of plants and fruits found in America's iconic national parks, enabling consumers to bring these rare and pristine elements of nature home. At the center of the new collection is the Channel Islands fragrance, inspired by the very rare Silver Lotus flower and the fresh California coastal waters.
"We're so excited to bring the essence of Channels Islands to life in our new fragrance from the Pacific coast," said Domenick Tiziano, Senior Brand Manager, Reckitt Benckiser. "Our new line of fragrances allow consumers to experience the one-of-a-kind scents inspired by a variety of parks and we're proud to partner again with the National Park Foundation to preserve and protect these treasures."
The full range of products, available in stores now, retails from $0.97-$9.79 and includes freshmatic auto spray refills and scented oils, in eight fragrances that evoke the scent and rare essence of a famous national park:
New Channel Islands: Inspired by the pristine coastal waters and rare silver lotus blossom of the Channel Islands, Air Wick crafted a fresh clean fragrance, accented by soft touches of cedar wood, green moss and floral notes for a light, captivating scent.
New Yosemite: Inspired by the untouched beauty of the Yosemite waterfalls, notes of wild strawberries fused with soothing mists of mountain rain for a wonderfully sweet and unique scent.
New Gulf Islands: Bask in the fragrant scents that take you to the Gulf Islands, rich in white sand beaches and seashores that evoke sun-drenched sweet notes of a summertime paradise.
New Biscayne: The tropical scents of Florida's Biscayne inspired a warm, refreshing fragrance with notes of juicy, sun-kissed citrus paired with wild orchids blossom to create a bright, smooth scent.
Great Smoky Mountains: Inspired by the view of a spectacular fall sunset, warm spice and twilight captures notes of amber, clove, and anise to transport you to the majestic ridges of the Smoky Mountains.
Virgin Islands: Find yourself in the idyllic paradise of Virgin Islands National Park and uncover the delightful notes of tropical plumeria and sweet honeysuckle.
American Samoa: Explore the lush paradise of American Samoa National Park to experience the sweet refreshing notes of native coconut and island palms.
Hawai'i: Escape to a tropical island sunset at Kaloko-Honokohau National Historical Park and savor the unspoiled notes of exotic papaya and hibiscus flower.
Since 2012, Air Wick has partnered with the National Park Foundation to launch a limited edition fragrance collection uniquely inspired by America's national parks. Each fragrance focuses on one iconic national park, helping families remember vacation memories, generate excitement and inspiration for new trips, or experience the grandeur of the national parks without ever leaving their homes.
As a proud supporter of the National Park Foundation and believer in the preservation of America's over 400 parks, Air Wick's support and donation allows the National Park Foundation to enrich America's national parks safeguarding the heritage, and inspiring generations of national park enthusiasts to visit and support our nation's most pristine treasures.
About Reckitt Benckiser
Reckitt Benckiser (RB) is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – typically about 35% of net revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 19 global powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Air Wick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and French's, and they account for 69% of net revenue. For more information visit RB.COM.
About The National Park Foundation
The National Park Foundation, the official charity of America's national parks, raises private funds that directly aid, support and enrich America's national parks and their programs. Chartered by Congress as the nonprofit partner of the National Park Service, the National Park Foundation plays a critical role in conservation and preservation efforts, establishing national parks as powerful learning environments, and giving all audiences an equal and abundant opportunity to experience, enjoy and support America's treasured places. www.nationalparks.org.
For more information, please visit http://www.airwick.us/
SOURCE Reckitt Benckiser's Air Wick
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