Welcome!

News Feed Item

New Wholly Guacamole TV Ad Destined for Playlists Everywhere

Catchy Song and Stop Action Animation Showcases Tasty Uses; is Just Plain Fun

PHOENIX, April 14, 2014 /PRNewswire/ -- An original jingle, a group of talented puppeteers and a whole lot of guacamole sets the scene for Wholly Guacamole's Stage Hero, a :30 second TV spot with a one-of-a-kind "Wholly Guacamole" 'cadence' that is contagious. The jingle is amplified by the beat of maracas and drums which resound as the screen reveals a stage where uses for America's #1 Brand of Guacamole are 'cued' via the artistry of stop action animation.

Commenting on the work, Chief Creative Officer at RIESTER, Tom Ortega, said, "Wholly Guacamole has done an amazing job building a brand bursting with personality. Arriving at this execution was the result of close collaboration with the Wholly Guacamole marketing team, who live and breathe this brand."

The spot has already earned a video post by a Facebook fan of their newly walking baby intently playing with his toys but then disrupted by the commercial's jingle as he jolts up to dance for the 20 seconds that the music plays, with a caption of: "Clark loves the Wholly Guacamole commercial!" Stage Hero is currently airing in Portland, Oregon and Jacksonville, Florida. Viewers are invited to visit the website where more mouthwatering recipes are featured. The commercial is also running online and is supported by a national digital buy.

RIESTER partnered with Shiloh and director Daniel Cohen in New York to develop the playful TV spot which is a two-act play in which a Wholly Guacamole meal comes together on its own. The production process required many hours of preparation, six days of shooting and a group of talented puppeteers. Cohen contributed not only his extensive background on stop action animation, but also his experience with food and the ability to showcase the recipes' appetite appeal throughout a process that can take dozens of hours.

The entire creative process began with the jingle when RIESTER Senior Art Director, Paul Svancara, picked up some maracas and started repeating the brands fun name over and over again. RIESTER wanted to keep the same organic feel for the final execution, inviting other RIESTER team members and even RIESTER kids to the recording studio to produce the final track. The result is a stop action theatre experience that lets the great tasting, all natural product shine. Click to view commercial: http://youtu.be/cPRYE24qcZU

About RIESTER
RIESTER is a full-service digital marketing, advertising and public relations firm providing a complete range of integrated services in brand planning, web and mobile marketing, advertising, media planning and buying, social media and public relations. The agency has offices in Los Angeles, Park City and Phoenix.

RIESTER is the agency of record for multiple regional and national clients including; McDonalds, Gilead Sciences, Herdez, Idahoan Foods, La Victoria, Medicis Pharmaceutical Company, MidFirst Bank, PacifiCorp, Pfizer, Veterinary Pet Insurance, Voskos Greek Yogurt and Zeltiq Coolsculpting.

RIESTER has been named the fastest growing, privately held advertising and public relations agency in the country by Inc. Magazine four consecutive years. Creativity Magazine listed RIESTER among the Top 20 Creative Agencies to Watch in America. In 2012, RIESTER was listed among Forbes' Top 100 Global Agencies that Know Social Media and Google.

Video - http://youtu.be/cPRYE24qcZU

SOURCE RIESTER

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
You know you need the cloud, but you're hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You're looking at private cloud solutions based on hyperconverged infrastructure, but you're concerned with the limits inherent in those technologies. What do you do?
As many know, the first generation of Cloud Management Platform (CMP) solutions were designed for managing virtual infrastructure (IaaS) and traditional applications. But that's no longer enough to satisfy evolving and complex business requirements. In his session at 21st Cloud Expo, Scott Davis, Embotics CTO, explored how next-generation CMPs ensure organizations can manage cloud-native and microservice-based application architectures, while also facilitating agile DevOps methodology. He expla...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
No hype cycles or predictions of a gazillion things here. IoT is here. You get it. You know your business and have great ideas for a business transformation strategy. What comes next? Time to make it happen. In his session at @ThingsExpo, Jay Mason, an Associate Partner of Analytics, IoT & Cybersecurity at M&S Consulting, presented a step-by-step plan to develop your technology implementation strategy. He also discussed the evaluation of communication standards and IoT messaging protocols, data...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to close th...
"I focus on what we are calling CAST Highlight, which is our SaaS application portfolio analysis tool. It is an extremely lightweight tool that can integrate with pretty much any build process right now," explained Andrew Siegmund, Application Migration Specialist for CAST, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
The dynamic nature of the cloud means that change is a constant when it comes to modern cloud-based infrastructure. Delivering modern applications to end users, therefore, is a constantly shifting challenge. Delivery automation helps IT Ops teams ensure that apps are providing an optimal end user experience over hybrid-cloud and multi-cloud environments, no matter what the current state of the infrastructure is. To employ a delivery automation strategy that reflects your business rules, making r...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...