Welcome!

News Feed Item

New Wholly Guacamole TV Ad Destined for Playlists Everywhere

Catchy Song and Stop Action Animation Showcases Tasty Uses; is Just Plain Fun

PHOENIX, April 14, 2014 /PRNewswire/ -- An original jingle, a group of talented puppeteers and a whole lot of guacamole sets the scene for Wholly Guacamole's Stage Hero, a :30 second TV spot with a one-of-a-kind "Wholly Guacamole" 'cadence' that is contagious. The jingle is amplified by the beat of maracas and drums which resound as the screen reveals a stage where uses for America's #1 Brand of Guacamole are 'cued' via the artistry of stop action animation.

Commenting on the work, Chief Creative Officer at RIESTER, Tom Ortega, said, "Wholly Guacamole has done an amazing job building a brand bursting with personality. Arriving at this execution was the result of close collaboration with the Wholly Guacamole marketing team, who live and breathe this brand."

The spot has already earned a video post by a Facebook fan of their newly walking baby intently playing with his toys but then disrupted by the commercial's jingle as he jolts up to dance for the 20 seconds that the music plays, with a caption of: "Clark loves the Wholly Guacamole commercial!" Stage Hero is currently airing in Portland, Oregon and Jacksonville, Florida. Viewers are invited to visit the website where more mouthwatering recipes are featured. The commercial is also running online and is supported by a national digital buy.

RIESTER partnered with Shiloh and director Daniel Cohen in New York to develop the playful TV spot which is a two-act play in which a Wholly Guacamole meal comes together on its own. The production process required many hours of preparation, six days of shooting and a group of talented puppeteers. Cohen contributed not only his extensive background on stop action animation, but also his experience with food and the ability to showcase the recipes' appetite appeal throughout a process that can take dozens of hours.

The entire creative process began with the jingle when RIESTER Senior Art Director, Paul Svancara, picked up some maracas and started repeating the brands fun name over and over again. RIESTER wanted to keep the same organic feel for the final execution, inviting other RIESTER team members and even RIESTER kids to the recording studio to produce the final track. The result is a stop action theatre experience that lets the great tasting, all natural product shine. Click to view commercial: http://youtu.be/cPRYE24qcZU

About RIESTER
RIESTER is a full-service digital marketing, advertising and public relations firm providing a complete range of integrated services in brand planning, web and mobile marketing, advertising, media planning and buying, social media and public relations. The agency has offices in Los Angeles, Park City and Phoenix.

RIESTER is the agency of record for multiple regional and national clients including; McDonalds, Gilead Sciences, Herdez, Idahoan Foods, La Victoria, Medicis Pharmaceutical Company, MidFirst Bank, PacifiCorp, Pfizer, Veterinary Pet Insurance, Voskos Greek Yogurt and Zeltiq Coolsculpting.

RIESTER has been named the fastest growing, privately held advertising and public relations agency in the country by Inc. Magazine four consecutive years. Creativity Magazine listed RIESTER among the Top 20 Creative Agencies to Watch in America. In 2012, RIESTER was listed among Forbes' Top 100 Global Agencies that Know Social Media and Google.

Video - http://youtu.be/cPRYE24qcZU

SOURCE RIESTER

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Between 2005 and 2020, data volumes will grow by a factor of 300 – enough data to stack CDs from the earth to the moon 162 times. This has come to be known as the ‘big data’ phenomenon. Unfortunately, traditional approaches to handling, storing and analyzing data aren’t adequate at this scale: they’re too costly, slow and physically cumbersome to keep up. Fortunately, in response a new breed of technology has emerged that is cheaper, faster and more scalable. Yet, in meeting these new needs they...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data professionals...
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
In his session at 19th Cloud Expo, Claude Remillard, Principal Program Manager in Developer Division at Microsoft, contrasted how his team used config as code and immutable patterns for continuous delivery of microservices and apps to the cloud. He showed how the immutable patterns helps developers do away with most of the complexity of config as code-enabling scenarios such as rollback, zero downtime upgrades with far greater simplicity. He also demoed building immutable pipelines in the cloud ...
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...