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Eastwick Expands East; Opens Office in New York
Geographic Expansion, Executive Team Hires, Promotions and Client Momentum Support Company Vision and Growth
|By Marketwired .
|April 14, 2014 08:30 AM EDT
SUNNYVALE, CA and NEW YORK, NY -- (Marketwired) -- 04/14/14 -- Eastwick, a leading independent integrated communications firm, today announced the launch of a New York office, along with executive level hires, promotions and client momentum. Today's announcement comes as the firm expands its services and staff to serve expanding global technology clients.
New York Office
The opening of an office in New York City provides Eastwick proximity to the epicenter of the media, advertising, financial services markets and a burgeoning tech scene. According to data released in April 2014 by the Partnership for New York City, tech employment has increased by 21 percent since 2006, nearly double the nation's 12 percent growth in tech jobs. Eastwick's expansion to New York will enable the firm to better serve clients, deepen relationships with East Coast-based influencers and expand the talent pool for recruitment in the city's high tech hub.
"Geographic expansion has been a long-term goal for Eastwick, and with several notable East Coast-based clients, and a forecast for strong revenue growth, the time was right to head east," said Barbara Bates, chief executive officer and founder of Eastwick. "We're aiming to create a two-way exchange of ideas between the Silicon Valley tech scene and that of New York. Both have things to offer the other and we hope to be the ones to foster that collaboration."
To learn more about the launch, visit www.eastwick.com/ewnylaunch.
Leadership Team Expansion, New Group Leads Named
Joining the Eastwick executive team is Douglas Liddie, chief operating officer. With more than 25 years of diverse organizational leadership experience in the public relations, management consulting and cleantech fields, Doug is responsible for guiding the agency's organizational growth and overseeing the agency's finance, legal, human resources, information technology and administrative business systems.
Gwen Murphy has joined Eastwick as senior vice president to lead the company's Advocacy Marketing Group. Gwen brings more than 20 years of high tech communications expertise, both in-house and on the agency side, managing internal and external communications programs for industry giants including Cisco, Sun Microsystems, Sybase, Quantum, as well as emerging companies such as ACTIVE Network, Eloqua, Marketo, Netopia, and Nuance. As head of the Eastwick Advocacy Marketing Group, Gwen is responsible for developing, leading and managing high-impact communications programs that deliver quantifiable results, helping clients drive sales, and speed time to revenue.
Also joining Eastwick as vice president of the Social and Digital Group is Sahana Jayaraman. Sahana joins Eastwick from Fleishman-Hillard, where she led social media efforts for Visa, Kaiser Permanente, and ATT Interactive. Sahana brings 12 years of brand communications experience supporting a wide range of B2B and B2C clients in campaign planning and execution. Whether it's driving brand awareness, amplifying product launches, content marketing, influencer engagement, or crisis management, Sahana has extensive experience helping clients effectively leverage social and digital technologies to meet communications objectives. As head of the Social and Digital Group, Sahana is responsible for managing and building Eastwick social and digital service offerings, partnerships, and strategic oversight and counsel on client programs.
Marisa Mayer will lead Eastwick talent management and joins the company with 20 years of human resource experience, most recently at SparkPR. As the head of talent management at Eastwick, Marisa leads professional development, recruiting and retaining top talent and has a focus on Eastwick culture.
Heather Kernahan, who joined Eastwick in February 2013 as senior vice president, has been promoted to executive vice president and general manager. In this new role, Heather will execute the Eastwick plan to move the agency through its next phase of growth and will continue to concentrate on client satisfaction, expanding services and achieving agency revenue business results.
Erin McCabe has also been promoted to senior vice president, Client Services Group. With more than 15 years in Eastwick leadership roles, she is focused on developing teams that deliver exceptional client service, setting agency-wide quality standards and building strategic plans for clients.
Client Growth across Verticals
Eastwick reports continued client momentum and growth across all of its technology verticals, including enterprise, security, consumer, big data and analytics, cleantech, education technology, advertising technology and digital media. New clients who have turned to Eastwick for value-building results include: Imergy Power Systems, Intaact, Matterport, MyBuys, Neustar, Schneider Electric, SCIenergy, SmartHome Ventures, Soligent, Spotzot, ThoughtSpot and Women's Startup Lab.
Eastwick is a leading strategic integrated communications firm that partners with its technology clients to build value, activate audiences, and accelerate market leadership. Its mission is to help technology greats -- the proven winners and rising stars -- accelerate their growth and build value. With a powerful mix of public relations, content, advocacy, social media marketing, and creative services, Eastwick drives audience momentum and positions companies to shape and lead their markets while achieving breakthrough levels of success. Founded and led by Barbara Bates, Eastwick has guided hundreds of innovators to new levels of success for more than 20 years. To learn more about Eastwick, visit http://www.eastwick.com and follow the company on Twitter @eastwickcom and on facebook.com/eastwickcom.
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