Click here to close now.


News Feed Item

Eastwick Expands East; Opens Office in New York

Geographic Expansion, Executive Team Hires, Promotions and Client Momentum Support Company Vision and Growth

SUNNYVALE, CA and NEW YORK, NY -- (Marketwired) -- 04/14/14 -- Eastwick, a leading independent integrated communications firm, today announced the launch of a New York office, along with executive level hires, promotions and client momentum. Today's announcement comes as the firm expands its services and staff to serve expanding global technology clients.

New York Office

The opening of an office in New York City provides Eastwick proximity to the epicenter of the media, advertising, financial services markets and a burgeoning tech scene. According to data released in April 2014 by the Partnership for New York City, tech employment has increased by 21 percent since 2006, nearly double the nation's 12 percent growth in tech jobs. Eastwick's expansion to New York will enable the firm to better serve clients, deepen relationships with East Coast-based influencers and expand the talent pool for recruitment in the city's high tech hub.

"Geographic expansion has been a long-term goal for Eastwick, and with several notable East Coast-based clients, and a forecast for strong revenue growth, the time was right to head east," said Barbara Bates, chief executive officer and founder of Eastwick. "We're aiming to create a two-way exchange of ideas between the Silicon Valley tech scene and that of New York. Both have things to offer the other and we hope to be the ones to foster that collaboration."

To learn more about the launch, visit

Leadership Team Expansion, New Group Leads Named

Joining the Eastwick executive team is Douglas Liddie, chief operating officer. With more than 25 years of diverse organizational leadership experience in the public relations, management consulting and cleantech fields, Doug is responsible for guiding the agency's organizational growth and overseeing the agency's finance, legal, human resources, information technology and administrative business systems.

Gwen Murphy has joined Eastwick as senior vice president to lead the company's Advocacy Marketing Group. Gwen brings more than 20 years of high tech communications expertise, both in-house and on the agency side, managing internal and external communications programs for industry giants including Cisco, Sun Microsystems, Sybase, Quantum, as well as emerging companies such as ACTIVE Network, Eloqua, Marketo, Netopia, and Nuance. As head of the Eastwick Advocacy Marketing Group, Gwen is responsible for developing, leading and managing high-impact communications programs that deliver quantifiable results, helping clients drive sales, and speed time to revenue.

Also joining Eastwick as vice president of the Social and Digital Group is Sahana Jayaraman. Sahana joins Eastwick from Fleishman-Hillard, where she led social media efforts for Visa, Kaiser Permanente, and ATT Interactive. Sahana brings 12 years of brand communications experience supporting a wide range of B2B and B2C clients in campaign planning and execution. Whether it's driving brand awareness, amplifying product launches, content marketing, influencer engagement, or crisis management, Sahana has extensive experience helping clients effectively leverage social and digital technologies to meet communications objectives. As head of the Social and Digital Group, Sahana is responsible for managing and building Eastwick social and digital service offerings, partnerships, and strategic oversight and counsel on client programs.

Marisa Mayer will lead Eastwick talent management and joins the company with 20 years of human resource experience, most recently at SparkPR. As the head of talent management at Eastwick, Marisa leads professional development, recruiting and retaining top talent and has a focus on Eastwick culture.


Heather Kernahan, who joined Eastwick in February 2013 as senior vice president, has been promoted to executive vice president and general manager. In this new role, Heather will execute the Eastwick plan to move the agency through its next phase of growth and will continue to concentrate on client satisfaction, expanding services and achieving agency revenue business results.

Erin McCabe has also been promoted to senior vice president, Client Services Group. With more than 15 years in Eastwick leadership roles, she is focused on developing teams that deliver exceptional client service, setting agency-wide quality standards and building strategic plans for clients.

Client Growth across Verticals

Eastwick reports continued client momentum and growth across all of its technology verticals, including enterprise, security, consumer, big data and analytics, cleantech, education technology, advertising technology and digital media. New clients who have turned to Eastwick for value-building results include: Imergy Power Systems, Intaact, Matterport, MyBuys, Neustar, Schneider Electric, SCIenergy, SmartHome Ventures, Soligent, Spotzot, ThoughtSpot and Women's Startup Lab.

About Eastwick
Eastwick is a leading strategic integrated communications firm that partners with its technology clients to build value, activate audiences, and accelerate market leadership. Its mission is to help technology greats -- the proven winners and rising stars -- accelerate their growth and build value. With a powerful mix of public relations, content, advocacy, social media marketing, and creative services, Eastwick drives audience momentum and positions companies to shape and lead their markets while achieving breakthrough levels of success. Founded and led by Barbara Bates, Eastwick has guided hundreds of innovators to new levels of success for more than 20 years. To learn more about Eastwick, visit and follow the company on Twitter @eastwickcom and on

Image Available:

Add to Digg Bookmark with Add to Newsvine

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
The enterprise is being consumerized, and the consumer is being enterprised. Moore's Law does not matter anymore, the future belongs to business virtualization powered by invisible service architecture, powered by hyperscale and hyperconvergence, and facilitated by vertical streaming and horizontal scaling and consolidation. Both buyers and sellers want instant results, and from paperwork to paperless to mindless is the ultimate goal for any seamless transaction. The sweetest sweet spot in innov...
SYS-CON Events announced today that Key Information Systems, Inc. (KeyInfo), a leading cloud and infrastructure provider offering integrated solutions to enterprises, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Key Information Systems is a leading regional systems integrator with world-class compute, storage and networking solutions and professional services for the most advanced softwa...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Containers are changing the security landscape for software development and deployment. As with any security solutions, security approaches that work for developers, operations personnel and security professionals is a requirement. In his session at @DevOpsSummit, Kevin Gilpin, CTO and Co-Founder of Conjur, will discuss various security considerations for container-based infrastructure and related DevOps workflows.
WebRTC has had a real tough three or four years, and so have those working with it. Only a few short years ago, the development world were excited about WebRTC and proclaiming how awesome it was. You might have played with the technology a couple of years ago, only to find the extra infrastructure requirements were painful to implement and poorly documented. This probably left a bitter taste in your mouth, especially when things went wrong.
DevOps and Continuous Delivery software provider XebiaLabs has announced it has been selected to join the Amazon Web Services (AWS) DevOps Competency partner program. The program is designed to highlight software vendors like XebiaLabs who have demonstrated technical expertise and proven customer success in DevOps and specialized solution areas like Continuous Delivery. DevOps Competency Partners provide solutions to, or have deep experience working with AWS users and other businesses to help t...
Enterprises can achieve rigorous IT security as well as improved DevOps practices and Cloud economics by taking a new, cloud-native approach to application delivery. Because the attack surface for cloud applications is dramatically different than for highly controlled data centers, a disciplined and multi-layered approach that spans all of your processes, staff, vendors and technologies is required. This may sound expensive and time consuming to achieve as you plan how to move selected applicati...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, foc...
Data loss happens, even in the cloud. In fact, if your company has adopted a cloud application in the past three years, data loss has probably happened, whether you know it or not. In his session at 17th Cloud Expo, Bryan Forrester, Senior Vice President of Sales at eFolder, will present how common and costly cloud application data loss is and what measures you can take to protect your organization from data loss.
The cloud has reached mainstream IT. Those 18.7 million data centers out there (server closets to corporate data centers to colocation deployments) are moving to the cloud. In his session at 17th Cloud Expo, Achim Weiss, CEO & co-founder of ProfitBricks, will share how two companies – one in the U.S. and one in Germany – are achieving their goals with cloud infrastructure. More than a case study, he will share the details of how they prioritized their cloud computing infrastructure deployments ...
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete en...
WebRTC: together these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at WebRTC Summit, Cary Bran, VP of Innovation and New Ventures at Plantronics and PLT Labs, will provide an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it may enable, complement or entirely transform.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet condit...