News Feed Item

Eastwick Expands East; Opens Office in New York

Geographic Expansion, Executive Team Hires, Promotions and Client Momentum Support Company Vision and Growth

SUNNYVALE, CA and NEW YORK, NY -- (Marketwired) -- 04/14/14 -- Eastwick, a leading independent integrated communications firm, today announced the launch of a New York office, along with executive level hires, promotions and client momentum. Today's announcement comes as the firm expands its services and staff to serve expanding global technology clients.

New York Office

The opening of an office in New York City provides Eastwick proximity to the epicenter of the media, advertising, financial services markets and a burgeoning tech scene. According to data released in April 2014 by the Partnership for New York City, tech employment has increased by 21 percent since 2006, nearly double the nation's 12 percent growth in tech jobs. Eastwick's expansion to New York will enable the firm to better serve clients, deepen relationships with East Coast-based influencers and expand the talent pool for recruitment in the city's high tech hub.

"Geographic expansion has been a long-term goal for Eastwick, and with several notable East Coast-based clients, and a forecast for strong revenue growth, the time was right to head east," said Barbara Bates, chief executive officer and founder of Eastwick. "We're aiming to create a two-way exchange of ideas between the Silicon Valley tech scene and that of New York. Both have things to offer the other and we hope to be the ones to foster that collaboration."

To learn more about the launch, visit www.eastwick.com/ewnylaunch.

Leadership Team Expansion, New Group Leads Named

Joining the Eastwick executive team is Douglas Liddie, chief operating officer. With more than 25 years of diverse organizational leadership experience in the public relations, management consulting and cleantech fields, Doug is responsible for guiding the agency's organizational growth and overseeing the agency's finance, legal, human resources, information technology and administrative business systems.

Gwen Murphy has joined Eastwick as senior vice president to lead the company's Advocacy Marketing Group. Gwen brings more than 20 years of high tech communications expertise, both in-house and on the agency side, managing internal and external communications programs for industry giants including Cisco, Sun Microsystems, Sybase, Quantum, as well as emerging companies such as ACTIVE Network, Eloqua, Marketo, Netopia, and Nuance. As head of the Eastwick Advocacy Marketing Group, Gwen is responsible for developing, leading and managing high-impact communications programs that deliver quantifiable results, helping clients drive sales, and speed time to revenue.

Also joining Eastwick as vice president of the Social and Digital Group is Sahana Jayaraman. Sahana joins Eastwick from Fleishman-Hillard, where she led social media efforts for Visa, Kaiser Permanente, and ATT Interactive. Sahana brings 12 years of brand communications experience supporting a wide range of B2B and B2C clients in campaign planning and execution. Whether it's driving brand awareness, amplifying product launches, content marketing, influencer engagement, or crisis management, Sahana has extensive experience helping clients effectively leverage social and digital technologies to meet communications objectives. As head of the Social and Digital Group, Sahana is responsible for managing and building Eastwick social and digital service offerings, partnerships, and strategic oversight and counsel on client programs.

Marisa Mayer will lead Eastwick talent management and joins the company with 20 years of human resource experience, most recently at SparkPR. As the head of talent management at Eastwick, Marisa leads professional development, recruiting and retaining top talent and has a focus on Eastwick culture.


Heather Kernahan, who joined Eastwick in February 2013 as senior vice president, has been promoted to executive vice president and general manager. In this new role, Heather will execute the Eastwick plan to move the agency through its next phase of growth and will continue to concentrate on client satisfaction, expanding services and achieving agency revenue business results.

Erin McCabe has also been promoted to senior vice president, Client Services Group. With more than 15 years in Eastwick leadership roles, she is focused on developing teams that deliver exceptional client service, setting agency-wide quality standards and building strategic plans for clients.

Client Growth across Verticals

Eastwick reports continued client momentum and growth across all of its technology verticals, including enterprise, security, consumer, big data and analytics, cleantech, education technology, advertising technology and digital media. New clients who have turned to Eastwick for value-building results include: Imergy Power Systems, Intaact, Matterport, MyBuys, Neustar, Schneider Electric, SCIenergy, SmartHome Ventures, Soligent, Spotzot, ThoughtSpot and Women's Startup Lab.

About Eastwick
Eastwick is a leading strategic integrated communications firm that partners with its technology clients to build value, activate audiences, and accelerate market leadership. Its mission is to help technology greats -- the proven winners and rising stars -- accelerate their growth and build value. With a powerful mix of public relations, content, advocacy, social media marketing, and creative services, Eastwick drives audience momentum and positions companies to shape and lead their markets while achieving breakthrough levels of success. Founded and led by Barbara Bates, Eastwick has guided hundreds of innovators to new levels of success for more than 20 years. To learn more about Eastwick, visit http://www.eastwick.com and follow the company on Twitter @eastwickcom and on facebook.com/eastwickcom.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2566962

Add to Digg Bookmark with del.icio.us Add to Newsvine

Sharon Tully
[email protected]

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: implemen...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City and will bring together Cloud Computing, FinTech and Blockchain, Digital Transformation, Big Data, Internet of Things, DevOps, AI, Machine Learning and WebRTC to one location.
DXWorldEXPO LLC announced today that ICOHOLDER named "Media Sponsor" of Miami Blockchain Event by FinTechEXPO. ICOHOLDER give you detailed information and help the community to invest in the trusty projects. Miami Blockchain Event by FinTechEXPO has opened its Call for Papers. The two-day event will present 20 top Blockchain experts. All speaking inquiries which covers the following information can be submitted by email to [email protected] Miami Blockchain Event by FinTechEXPO also offers s...
DXWorldEXPO | CloudEXPO are the world's most influential, independent events where Cloud Computing was coined and where technology buyers and vendors meet to experience and discuss the big picture of Digital Transformation and all of the strategies, tactics, and tools they need to realize their goals. Sponsors of DXWorldEXPO | CloudEXPO benefit from unmatched branding, profile building and lead generation opportunities.
@DevOpsSummit New York 2018, colocated with CloudEXPO | DXWorldEXPO New York 2018 will be held November 11-13, 2018, in New York City. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises - and delivering real results.
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
DXWorldEXPO LLC announced today that Dez Blanchfield joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Dez is a strategic leader in business and digital transformation with 25 years of experience in the IT and telecommunications industries developing strategies and implementing business initiatives. He has a breadth of expertise spanning technologies such as cloud computing, big data and analytics, cognitive computing, m...
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
DXWorldEXPO LLC announced today that Kevin Jackson joined the faculty of CloudEXPO's "10-Year Anniversary Event" which will take place on November 11-13, 2018 in New York City. Kevin L. Jackson is a globally recognized cloud computing expert and Founder/Author of the award winning "Cloud Musings" blog. Mr. Jackson has also been recognized as a "Top 100 Cybersecurity Influencer and Brand" by Onalytica (2015), a Huffington Post "Top 100 Cloud Computing Experts on Twitter" (2013) and a "Top 50 C...
There is a huge demand for responsive, real-time mobile and web experiences, but current architectural patterns do not easily accommodate applications that respond to events in real time. Common solutions using message queues or HTTP long-polling quickly lead to resiliency, scalability and development velocity challenges. In his session at 21st Cloud Expo, Ryland Degnan, a Senior Software Engineer on the Netflix Edge Platform team, will discuss how by leveraging a reactive stream-based protocol,...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
Daniel Jones is CTO of EngineerBetter, helping enterprises deliver value faster. Previously he was an IT consultant, indie video games developer, head of web development in the finance sector, and an award-winning martial artist. Continuous Delivery makes it possible to exploit findings of cognitive psychology and neuroscience to increase the productivity and happiness of our teams.
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
The standardization of container runtimes and images has sparked the creation of an almost overwhelming number of new open source projects that build on and otherwise work with these specifications. Of course, there's Kubernetes, which orchestrates and manages collections of containers. It was one of the first and best-known examples of projects that make containers truly useful for production use. However, more recently, the container ecosystem has truly exploded. A service mesh like Istio addr...