Welcome!

News Feed Item

New CommonSpot Release by PaperThin Improves User Experiences

PaperThin Inc., a leading SaaS, cloud-based Web content management solution provider, today announced the launch of its Spring 2014 release. Features in Spring 2014 enable content managers to do complex tasks more intuitively while improving the site visitor experience for better marketing results.

CommonSpot simplifies video management by seamlessly integrating with multiple media sources such as ...

CommonSpot simplifies video management by seamlessly integrating with multiple media sources such as YouTube or Brightcove.(Photo: Business Wire)

With CommonSpot Spring 2014, you can now:

  • Leverage video content more easily—Take advantage of the power of video to drive home your messaging though easy access, management and publishing of internal or external multimedia assets within CommonSpot’s streamlined user interface. Native integration of Brightcove and YouTube’s external multimedia services enables you to seamlessly and conveniently utilize the expertise and hosting capacity of dedicated video-sharing services to improve quality, reliability, efficiency, and control when serving video or multimedia content.
  • Change content layouts on the fly—As your content constantly changes, don’t force or shortchange messaging to fit page real-estate. Instead, though one-click WYSIWYG options, change the page section’s layout on the fly to display the content the way you want it to maximize effectiveness. Render content responsively using multiple columns, tabs, carousels, accordions, type-ahead lists and by any other means.
  • Manage navigation without code—Create flexible navigation or context structures that hierarchically define your content, allowing you to easily control access to your high level messaging. Then render these structures appropriately for multiple devices in the form of expanding/collapsing horizontal or vertical menus, accordion lists, mega menus, carousels, etc., all without the need to write code.
  • Optimize websites for the disabled—Create accessible web pages, organize content using HTML5 outlining, tag content regions, view how well those pages perform for accessibility, and optimize them in real time for the devices and web access strategies most often used by individuals with disabilities.
  • Easily incorporate responsive design—Utilize new CSS, container and navigation capabilities to integrate any of the popular grid systems, making it easy to incorporate a responsive design into your site. Then once the design is set in place, designers can develop pre-defined layouts that enable marketers to easily control future content in a responsive manner.

In addition to these features, Spring 2014 includes numerous customer requested improvements and enhancements such as the ability to post social media content directly to LinkedIn and Facebook group pages, improvements to Google Analytics reporting, Contextualization scheduling, updated browser and platform support and much more.

"Prior to selecting CommonSpot, we had used a home-grown CMS. We needed to replace the system we had built, while maintaining the extensive features we had developed. CommonSpot fit the bill. Additionally, the features in CommonSpot Spring 2014 are helping us meet our strategy of offering customers a more experience-focused website that leverages features such as responsive design and multimedia—to name only a few. We are excited about the functionality that the product brings us and look forward to taking advantage of these features, once our new site goes live later this month,” said Allan Jagos, Project Manager, Robinson & Cole LLP.

“Our move to CommonSpot Spring 2014 was prompted by the need for a redesign of our Fiber Science and Apparel Design website. The recently-launched new site takes advantage of the Navigation Builder feature allowing our marketing team to easily manage site navigation, reducing dependence on IT. We look forward to leveraging other new features in CommonSpot as the site further develops,” said Mark Vorreuter, manager web and digital communications, Cornell University College of Human Ecology.

“CommonSpot makes complex but critical marketing tasks simple,” said Todd Peters, president of PaperThin. “Implementing personalization, responsive designs or even navigation in a manner that allows your needs to evolve over time is often difficult. As a result these features which greatly improve marketing results are often put on the backburner. That is what the Spring 2014 release is about, making complex but critical tasks more attainable for quantifiable marketing results.”

About CommonSpot:

CommonSpot is a secure web platform that includes a powerful content management solution, a suite of marketing solutions, web 2.0 and social media apps, and an open-source application development framework that allow organizations to create world-class web experiences. CommonSpot’s marketing suite helps organizations increase site traffic, optimize Web content, improve brand loyalty, and achieve higher conversion rates. Its intuitive user interface allows content managers to easily publish Web content via any delivery channel (social media, streaming media, video, mobile, etc.). Available on premises or in the cloud, CommonSpot serves as a web foundation that empowers digital marketers to do their jobs better for a greater return on marketing investments.

About PaperThin:

PaperThin, Inc. is a privately held, MA-based company. Its flagship product CommonSpot™ helps organizations create world-class Web experiences. PaperThin's customers span multiple industries, including: government, healthcare, higher education, and association/non-profit sectors. Customers such as American University, Cornell University, Hasbro, Seton Hall University, Sharp HealthCare, Sir Speedy, The National Park Service, and Washington County of Oregon use CommonSpot to solve their multi-channel Web needs. To learn more, visit PaperThin at www.paperthin.com, follow us at www.twitter.com/commonspot, view customer videos on YouTube, or connect with us via LinkedIn.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today that Isomorphic Software will exhibit at SYS-CON's [email protected] at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, high-productivity enterprise web applications for any device. SmartClient couples the industry’s broadest, deepest UI component set with a java server framework to deliver an end-...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
How will your company move to the cloud while ensuring a solid security posture? Organizations from small to large are increasingly adopting cloud solutions to deliver essential business services at a much lower cost. According to cyber security experts, the frequency and severity of cyber-attacks are on the rise, causing alarm to businesses and customers across a variety of industries. To defend against exploits like these, a company must adopt a comprehensive security defense strategy that is ...
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...