Welcome!

News Feed Item

Congressional Report Details E-Cigarette Marketing that Entices Kids, Underscores Urgent Need for FDA Regulation

WASHINGTON, April 14, 2014 /PRNewswire-USNewswire/ -- The following is a statement of Susan M. Liss, Executive Director, Campaign for Tobacco-Free Kids

Campaign for Tobacco-Free Kids logo

An investigative report released today by 11 members of Congress provides some of the most detailed evidence to date that electronic cigarettes manufacturers are using the same slick marketing tactics long used to market regular cigarettes to kids.  These tactics include TV and radio ads that reach youth audiences; sponsorships and free samples at youth-oriented events such as auto races and music festivals; celebrity spokespeople who depict e-cigarette smoking as glamorous; and sweet, kid-friendly flavors with names like Cherry Crush, Chocolate Treat, Peachy Keen and Grape Mint.  The report finds that many e-cigarette companies also use social media to promote their products and have widely varying policies regarding sales to minors, with one company reporting that that it does not have any policy barring sales to minors.

This report underscores the urgent need for the Food and Drug Administration to regulate e-cigarettes and take action to prevent their marketing and sales to kids, as it is authorized to do under the 2009 Family Smoking Prevention and Tobacco Control Act. The FDA stated more than three years ago that it planned to assert jurisdiction over e-cigarettes and all other tobacco products, and it sent draft regulations to the White House Office of Management and Budget more than six months ago.  But these regulations have yet to be issued.

Many of the marketing tactics being used by e-cigarette manufacturers are now illegal for regular cigarettes because they have been found to be effective at enticing kids to smoke.  In addition, federal law prohibits the sale of cigarettes and other tobacco products to minors.  However, federal regulations currently do not apply to e-cigarettes.

The new congressional report shows that the Administration's failure to regulate e-cigarettes is putting our kids at risk.  It is unacceptable that it has taken the Administration so long to act while e-cigarette use and marketing has grown rapidly.  As the congressional report concludes, "e-cigarette companies are taking advantage of the regulatory vacuum that currently exists to market their products to youth."

We applaud the Senate and House members for pursuing this investigation and pushing for strong action to protect our children and the nation's health. The report was compiled by Senator Richard J. Durbin (D-IL), Representative Henry A. Waxman (D-CA), Senators Tom Harkin (D-IA), John D. Rockefeller IV (D-WV), Richard Blumenthal (D-CT), Edward J. Markey (D-MA), Sherrod Brown (D-OH), Jack Reed (D-RI), Barbara Boxer (D-CA), Jeff Merkley (D-OR), and Representative Frank Pallone Jr. (D-NJ).

The new report stems from an investigation of e-cigarettes launched by the lawmakers in September.  They wrote to the chief executives of nine e-cigarette companies, asking them to respond to specific questions about their marketing and sales practices.  Supplemental information was gathered from company websites and other publicly available sources.

Like cigarette manufacturers, E-cigarette makers claim they don't market to kids.  But they're using the same themes and tactics tobacco companies have long used to market regular cigarettes to kids.  Given these marketing tactics, it isn't surprising that the Centers for Disease Control and Prevention (CDC) found youth e-cigarette use more than doubled from 2011 to 2012.  The percentage of high school students who reported ever using e-cigarettes jumped from 4.7 percent to 10 percent.  The CDC estimated that 1.78 million U.S. youth had tried e-cigarettes as of 2012.

The colorful, flavored bottles of liquid nicotine refills for e-cigarettes have also caused a burgeoning number of calls to poison control centers, the CDC reported earlier this month. Such calls tripled between 2012 and 2013.  More than 50 percent of these calls to poison hotlines involve incidents involving children aged five and under, CDC researchers found.

Responsibly marketed and properly regulated, e-cigarettes could benefit public health if they help significantly reduce the number of people who use conventional cigarettes and die of tobacco-related disease.  However, they also pose serious potential threats to public health.  They could serve as a gateway to nicotine addiction and use of regular cigarettes by kids and other non-users.  They could reduce the number of smokers who quit if smokers use them in addition to, and not instead of, regular cigarettes.  If they continue to be irresponsibly marketed, they could make smoking look glamorous again and undermine decades of work to reduce youth smoking.  Effective regulation by the FDA and the states is needed to minimize the potential harms of e-cigarettes and maximize any potential benefits.

Logo - http://photos.prnewswire.com/prnh/20080918/CFTFKLOGO

SOURCE Campaign for Tobacco-Free Kids

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, wil...
Enterprises have forever faced challenges surrounding the sharing of their intellectual property. Emerging cloud adoption has made it more compelling for enterprises to digitize their content, making them available over a wide variety of devices across the Internet. In his session at 19th Cloud Expo, Santosh Ahuja, Director of Architecture at Impiger Technologies, will introduce various mechanisms provided by cloud service providers today to manage and share digital content in a secure manner....
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.