Click here to close now.




















Welcome!

News Feed Item

Survey Finds Rental Cars are Auto Tech Testing Ground

Enterprise Holdings Survey Data Reveals Tech Packages Beat Performance Packages with New Car Buyers

ST. LOUIS, April 14, 2014 /PRNewswire/ -- A new Enterprise Holdings survey* of its customers found that more than half (56 percent) report they first experience new automotive technology through car rental. Further, when purchasing a car, about half (49 percent) have added features or technology to their "wish list" after first trying them out in a rental car.

www.enterpriseholdings.com)" border="0" alt="Enterprise Holdings (www.enterpriseholdings.com)" align="middle" src="http://photos.prnewswire.com/prnvar/20120412/CG86494LOGO"/>

Through its unique rental network and portfolio of three major car rental brands – Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car – Enterprise Holdings processes approximately 1 million car rental transactions every week – the equivalent of nearly 1 million weekly test drives.

"As drivers, we often don't know we need something until we've tried it out for ourselves – then we can't do without it," Kurt Kohler, senior vice president, vehicle acquisition and remarketing, Enterprise Holdings. "Our automotive manufacturing partners have regularly viewed our fleet as a testing ground for new automotive technologies, and this survey reveals that this experience does impact drivers' future purchase decisions."

According to the survey, unfamiliar technology does not faze today's drivers. Most renters (60 percent) are very comfortable driving a car with unfamiliar technology. It's also worth noting that business renters are four times more likely to rent the EV.

Survey respondents rated safety-related technologies as the most important when it comes to having a satisfying driving experience, especially those that help avoid collisions.

The survey also revealed a shift from brawn to brains. When buying a new vehicle, renters are more likely to choose a technology upgrade package over a luxury or sport/performance package.  

Gender differences related to car tech preferences were also uncovered:

Women

  • 54 percent of women under age 45 reported that they added features or technology to their "wish list" because they were able to try them out when renting a car.
  • Where fuel-saving technologies are concerned, fuel efficiency is significantly more important to women than it is to men (54 percent vs. 39 percent).
  • Women are significantly more likely than men to prefer a more dynamic navigation system (56 percent vs. 45 percent) and technology that enables them to identify the lowest-price gas stations (58 percent vs. 36 percent).
  • Women are significantly more likely to say heated/cooled seats, GPS navigation and a sunroof are must haves.
  • On the low-tech front, 47 percent of women say that lack of a place to put a purse/laptop bag is a pet peeve.

Men

  • Men are more likely than women to say they are very comfortable with driving a car with unfamiliar technology (64 percent vs. 56 percent).
  • Men are more likely than women to say Bluetooth is a must have (56 percent vs. 43 percent).
  • Men, relative to women, are more interested in satellite radio (17 percent vs. 11 percent) and a backup camera (7 percent vs. 2 percent).

*Survey Methodology

Enterprise Holdings deployed three Web-based surveys in Q3 and Q4 2013, each crafted to address various driver and car rental related topics. The data was gathered from randomly chosen members of Enterprise's customer rental database and included customers of its Alamo, National and Enterprise Rent-A-Car brands. A total of 1,363 surveys were completed.

Participants were screened for three key attributes: must have rented a car at least one time in the last six months; must currently own a car; and must be at least 25 years old.

About Enterprise Holdings

Enterprise Holdings and its affiliate Enterprise Fleet Management together offer a total transportation solution. Combined, these businesses – which include extensive car rental and car-sharing services, commercial truck rental, corporate fleet management and retail car sales –accounted for $16.4 billion in revenue, employed 78,000 and operated 1.4 million vehicles throughout the world in fiscal year 2013. Operating through its regional subsidiaries, Enterprise Holdings is the largest car rental company in the world as measured by revenue, fleet, and employees. 

Logo - http://photos.prnewswire.com/prnh/20120412/CG86494LOGO

SOURCE Enterprise Holdings

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Consumer IoT applications provide data about the user that just doesn’t exist in traditional PC or mobile web applications. This rich data, or “context,” enables the highly personalized consumer experiences that characterize many consumer IoT apps. This same data is also providing brands with unprecedented insight into how their connected products are being used, while, at the same time, powering highly targeted engagement and marketing opportunities. In his session at @ThingsExpo, Nathan Trel...
Red Hat is investing in Tesora, the number one contributor to OpenStack Trove Database as a Service (DBaaS) also ranked among the top 20 companies contributing to OpenStack overall. Tesora, the company bringing OpenStack Trove Database as a Service (DBaaS) to the enterprise, has announced that Red Hat and others have invested in the company as a part of Tesora's latest funding round. The funding agreement expands on the ongoing collaboration between Tesora and Red Hat, which dates back to Febr...
IBM’s Blue Box Cloud, powered by OpenStack, is now available in any of IBM’s globally integrated cloud data centers running SoftLayer infrastructure. Less than 90 days after its acquisition of Blue Box, IBM has integrated its Blue Box Cloud Dedicated private-cloud-as-a-service into its broader portfolio of OpenStack® based solutions. The announcement, made today at the OpenStack Silicon Valley event, further highlights IBM’s continued support to deliver OpenStack solutions across all cloud depl...
Everyone talks about continuous integration and continuous delivery but those are just two ends of the pipeline. In the middle of DevOps is continuous testing (CT), and many organizations are struggling to implement continuous testing effectively. After all, without continuous testing there is no delivery. And Lab-As-A-Service (LaaS) enhances the CT with dynamic on-demand self-serve test topologies. CT together with LAAS make a powerful combination that perfectly serves complex software developm...
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes ab...
With the proliferation of connected devices underpinning new Internet of Things systems, Brandon Schulz, Director of Luxoft IoT – Retail, will be looking at the transformation of the retail customer experience in brick and mortar stores in his session at @ThingsExpo. Questions he will address include: Will beacons drop to the wayside like QR codes, or be a proximity-based profit driver? How will the customer experience change in stores of all types when everything can be instrumented and a...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
WSM International, the pioneer and leader in server migration services, has announced an agreement with WHOA.com, a leader in providing secure public, private and hybrid cloud computing services. Under terms of the agreement, WSM will provide migration services to WHOA.com customers to relocate some or all of their applications, digital assets, and other computing workloads to WHOA.com enterprise-class, secure cloud infrastructure. The migration services include detailed evaluation and planning...
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
The Internet of Things (IoT) is about the digitization of physical assets including sensors, devices, machines, gateways, and the network. It creates possibilities for significant value creation and new revenue generating business models via data democratization and ubiquitous analytics across IoT networks. The explosion of data in all forms in IoT requires a more robust and broader lens in order to enable smarter timely actions and better outcomes. Business operations become the key driver of I...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
A producer of the first smartphones and tablets, presenter Lee M. Williams will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ETwater. In his session at @ThingsExpo, Lee Williams, COO of ETwater, will talk about how he is now applying his experience in mobile technology to the design and development of the next generation of Environmental and Sustainability Services at ET...
U.S. companies are desperately trying to recruit and hire skilled software engineers and developers, but there is simply not enough quality talent to go around. Tiempo Development is a nearshore software development company. Our headquarters are in AZ, but we are a pioneer and leader in outsourcing to Mexico, based on our three software development centers there. We have a proven process and we are experts at providing our customers with powerful solutions. We transform ideas into reality.
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
In their Live Hack” presentation at 17th Cloud Expo, Stephen Coty and Paul Fletcher, Chief Security Evangelists at Alert Logic, will provide the audience with a chance to see a live demonstration of the common tools cyber attackers use to attack cloud and traditional IT systems. This “Live Hack” uses open source attack tools that are free and available for download by anybody. Attendees will learn where to find and how to operate these tools for the purpose of testing their own IT infrastructu...