|By PR Newswire||
|April 14, 2014 12:55 PM EDT||
LOS ANGELES, April 14, 2014 /PRNewswire-iReach/ -- Pharmaceutical brand managers and marketing directors working for healthcare startups and small businesses in the wellness, nutrition and organic products industries know a great company name and great product names, along with their exact match .com names, can serve as boons to successful launches. But great, standout pharmaceutical names, and names suitable for healthcare products, supplements, nutraceuticals and health foods pose uniquely difficult branding and brand naming challenges.
"In marketing, plain vanilla has proven to be wildly ineffective and exorbitantly wasteful. But if you overpromise, you run the serious risk of being perceived as snake oil. If you under-promise, nobody's going to pay attention," the brand development, copywriting and naming company owner cautions.
The Los Angeles brand consultant, who has been producing award-winning copywriting and brand development work for over twenty years, advises that even if only via euphonics, the pleasantness of the name's sound, great brand names should imply an emotional benefit and at least hint at the why, the driving force, behind the product, the company and the target consumer's buying behavior.
"Patients are sick and tired… obviously," jokes the irreverent Silverman, "of names too difficult to pronounce or completely void of meaning. While there are certainly stringent FDA and FTC restrictions to navigate, I think it's also dangerous to have consumers' homes full of prescription bottles and packages for which the remedy's objective is too readily forgettable."
The brand marketing & company naming consultant doesn't think the recent worldwide release of new global top level domain names (gtld's) such as .ventures, and .holdings which commenced earlier this year will do much to tamper the business world's desire for a winning, customer-friendly .com domain name. He says he doesn't foresee much domain name squatting in these new gltds or those soon forthcoming, and has only reserved a handful as a hedge for his own personal domain name portfolio.
"The dot com suffix is what people are going to think of first. My guess is that these rounds of new global top level domain names which commenced in February willl, in fact, gain more traction, adoption and use than any of the prior ones, like .co and .biz, but that there will always be a cache and a practical search utility inherent in a .com domain name address."
What's inside the company naming agency's .com domain name vault? From arthritis to insomnia, depression to acid reflux, pharmaceutical names for healthcare marketers include options for many different offerings, including general wellness and healthcare company names, cardiology names, optometric & ophthalmic names, gastrointestinal names, and psychiatric names. (Among those .com domain names listed on the website of naming agency Articulated Brands® http://articulatedbrands.com/company-naming-agency-business-name-consultant-los-angeles/ are: benogen.com, bentak.com, cardexa.com, catarest.com, ceutia.com, cyoben.com, digentis.com, digesse.com, eucardia.com, eurestin.com, lactesse.com, occuvia.com, optesse.com, respix.com, rheumax.com, rumexa.com, seraxin.com, somanique.com, somaric.com, symplesse.com.)
Wellness and healthcare brand managers know a distinctive brand name can be a significant asset both on the company's balance sheet, and in how it helps to support sustainable marketing performance. But they're also well aware of how insurmountable arriving at a dynamic and available product name can feel. Experienced brand managers and chief marketing officers know you need a long list of viable product name or company name options, and that the inherent difficulty in birthing a new brand far surpasses the capabilities of any ordinary creative services firm or the so-called wisdom of the crowd.
"Great naming is business development, positioning and branding all rolled into one," voices Silverman, the company namer who was responsible for such distinctive monikers as Sympo, Libretto Espresso, HarvestWaste and Wildfire Networking. Other examples of his work are displayed on his branding, copywriting & company naming agency's website http://articulatedbrands.com.
"In my experience," Silverman adds, "great company naming and great product naming are 70% strategy and 30% creative exercise, but that's where too many naming services firms and too many naming initiatives fall short."
While offering these healthcare domain names for sale, the entrepreneurial marketing innovator makes his strategy transparent: he's also using these domain names, which were created on a purely speculative basis, as an open invitation for pharmaceutical brand managers and others facing these marketing, product naming and company naming hurdles to bring their challenges to him directly.
"While I may lack an international research team… or fancy offices, for that matter," says the self-effacing Silverman, "what I offer small business marketing teams is a chance to work one-on-one with a proven marketing and creative strategist, one who can save them tens of thousands of dollars by not chasing the wrong position."
For more on brand marketing consultant Scott Silverman or his Los Angeles brand strategy, creative brand development, copywriting and company naming agency: http://www.articulatedbrands.com.
Media Contact: Scott Silverman, Articulated Brands, 310-826-8518, [email protected]
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SOURCE Articulated Brands
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