|By PR Newswire||
|April 14, 2014 12:55 PM EDT||
LOS ANGELES, April 14, 2014 /PRNewswire-iReach/ -- Pharmaceutical brand managers and marketing directors working for healthcare startups and small businesses in the wellness, nutrition and organic products industries know a great company name and great product names, along with their exact match .com names, can serve as boons to successful launches. But great, standout pharmaceutical names, and names suitable for healthcare products, supplements, nutraceuticals and health foods pose uniquely difficult branding and brand naming challenges.
"In marketing, plain vanilla has proven to be wildly ineffective and exorbitantly wasteful. But if you overpromise, you run the serious risk of being perceived as snake oil. If you under-promise, nobody's going to pay attention," the brand development, copywriting and naming company owner cautions.
The Los Angeles brand consultant, who has been producing award-winning copywriting and brand development work for over twenty years, advises that even if only via euphonics, the pleasantness of the name's sound, great brand names should imply an emotional benefit and at least hint at the why, the driving force, behind the product, the company and the target consumer's buying behavior.
"Patients are sick and tired… obviously," jokes the irreverent Silverman, "of names too difficult to pronounce or completely void of meaning. While there are certainly stringent FDA and FTC restrictions to navigate, I think it's also dangerous to have consumers' homes full of prescription bottles and packages for which the remedy's objective is too readily forgettable."
The brand marketing & company naming consultant doesn't think the recent worldwide release of new global top level domain names (gtld's) such as .ventures, and .holdings which commenced earlier this year will do much to tamper the business world's desire for a winning, customer-friendly .com domain name. He says he doesn't foresee much domain name squatting in these new gltds or those soon forthcoming, and has only reserved a handful as a hedge for his own personal domain name portfolio.
"The dot com suffix is what people are going to think of first. My guess is that these rounds of new global top level domain names which commenced in February willl, in fact, gain more traction, adoption and use than any of the prior ones, like .co and .biz, but that there will always be a cache and a practical search utility inherent in a .com domain name address."
What's inside the company naming agency's .com domain name vault? From arthritis to insomnia, depression to acid reflux, pharmaceutical names for healthcare marketers include options for many different offerings, including general wellness and healthcare company names, cardiology names, optometric & ophthalmic names, gastrointestinal names, and psychiatric names. (Among those .com domain names listed on the website of naming agency Articulated Brands® http://articulatedbrands.com/company-naming-agency-business-name-consultant-los-angeles/ are: benogen.com, bentak.com, cardexa.com, catarest.com, ceutia.com, cyoben.com, digentis.com, digesse.com, eucardia.com, eurestin.com, lactesse.com, occuvia.com, optesse.com, respix.com, rheumax.com, rumexa.com, seraxin.com, somanique.com, somaric.com, symplesse.com.)
Wellness and healthcare brand managers know a distinctive brand name can be a significant asset both on the company's balance sheet, and in how it helps to support sustainable marketing performance. But they're also well aware of how insurmountable arriving at a dynamic and available product name can feel. Experienced brand managers and chief marketing officers know you need a long list of viable product name or company name options, and that the inherent difficulty in birthing a new brand far surpasses the capabilities of any ordinary creative services firm or the so-called wisdom of the crowd.
"Great naming is business development, positioning and branding all rolled into one," voices Silverman, the company namer who was responsible for such distinctive monikers as Sympo, Libretto Espresso, HarvestWaste and Wildfire Networking. Other examples of his work are displayed on his branding, copywriting & company naming agency's website http://articulatedbrands.com.
"In my experience," Silverman adds, "great company naming and great product naming are 70% strategy and 30% creative exercise, but that's where too many naming services firms and too many naming initiatives fall short."
While offering these healthcare domain names for sale, the entrepreneurial marketing innovator makes his strategy transparent: he's also using these domain names, which were created on a purely speculative basis, as an open invitation for pharmaceutical brand managers and others facing these marketing, product naming and company naming hurdles to bring their challenges to him directly.
"While I may lack an international research team… or fancy offices, for that matter," says the self-effacing Silverman, "what I offer small business marketing teams is a chance to work one-on-one with a proven marketing and creative strategist, one who can save them tens of thousands of dollars by not chasing the wrong position."
For more on brand marketing consultant Scott Silverman or his Los Angeles brand strategy, creative brand development, copywriting and company naming agency: http://www.articulatedbrands.com.
Media Contact: Scott Silverman, Articulated Brands, 310-826-8518, [email protected]
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE Articulated Brands
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Aug. 26, 2016 07:00 AM EDT Reads: 3,903
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Aug. 26, 2016 05:00 AM EDT Reads: 3,015
Kubernetes, Docker and containers are changing the world, and how companies are deploying their software and running their infrastructure. With the shift in how applications are built and deployed, new challenges must be solved. In his session at @DevOpsSummit at19th Cloud Expo, Sebastian Scheele, co-founder of Loodse, will discuss the implications of containerized applications/infrastructures and their impact on the enterprise. In a real world example based on Kubernetes, he will show how to ...
Aug. 26, 2016 03:15 AM EDT Reads: 1,400
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Aug. 26, 2016 02:15 AM EDT Reads: 1,944
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
Aug. 26, 2016 01:30 AM EDT Reads: 1,663
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Aug. 26, 2016 01:15 AM EDT Reads: 2,011
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Aug. 26, 2016 01:00 AM EDT Reads: 1,951
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Aug. 26, 2016 12:45 AM EDT Reads: 2,257
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Aug. 26, 2016 12:30 AM EDT Reads: 2,900
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Aug. 25, 2016 11:45 PM EDT Reads: 2,286
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Aug. 25, 2016 10:45 PM EDT Reads: 1,872
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Aug. 25, 2016 10:15 PM EDT Reads: 1,717
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
Aug. 25, 2016 09:15 PM EDT Reads: 2,203
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
Aug. 25, 2016 09:00 PM EDT Reads: 1,700
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
Aug. 25, 2016 06:30 PM EDT Reads: 1,942