Welcome!

News Feed Item

Land Rover Announces Global Partnership With Virgin Galactic

NEW YORK CITY, April 15, 2014 /PRNewswire/ --

  • Land Rover announces its New Age of Discovery in dramatic fashion in New York
  • Global reveal of Land Rover's new Discovery Vision Concept car alongside SpaceShipTwo, the world's first commercial spaceship
  • Land Rover is Virgin Galactic's first global partner, bringing together two world leaders in adventure, innovation and exploration  
  • Partnership to be used to inspire young people across the globe to pursue careers in engineering, science and technology 

Land Rover, the British brand synonymous with adventure, has revealed a long-term global partnership with Richard Branson's pioneering commercial spaceline, Virgin Galactic.  

     (Photo: http://photos.prnewswire.com/prnh/20140415/680376-a )

     (Photo: http://photos.prnewswire.com/prnh/20140415/680376-b )

Demonstrating their shared vision of pioneering spirit, technological innovation and sense of adventure, the ground breaking partnership was announced against the backdrop of SpaceShipTwo, the world's first commercial passenger carrying spacecraft, together with Land Rover's new Discovery Vision Concept vehicle.  The announcement illustrates the commitment that both brands share to iconic design and engineering excellence and a desire to push the boundaries of travel for the next generation.

The partnership will see Land Rover vehicles become part of daily life for the Virgin Galactic team and for all 'Future Astronauts', the space experience will now begin with Land Rover as they arrive in New Mexico for training, and continue to the moment they drive from the space terminal building to the waiting spaceship.  Land Rover will base a fleet of vehicles at the Virgin Galactic test centre in the Mojave Desert, California and at its astounding operational New Mexico base, Spaceport America.

The exciting announcement was revealed in dramatic fashion on board USS Intrepid, a former aircraft carrier and now a museum dedicated to the exploration of sea, air and space and anchored on the Hudson River.  Land Rover's first act as exclusive partner was to bring a unique full-size replica of SpaceShipTwo VSS Enterprise to New York, where it joined the remarkable British Airways Concorde and its namesake Space Shuttle Enterprise upon the Intrepid.  Like the Space Shuttle, SpaceShipTwo is the first of a revolutionary fleet of reusable human spacecraft.  Having the vehicles in one place for the first time provided a powerful symbol of human ingenuity and the adventurous spirit of exploration and discovery.

Revealed alongside SpaceShipTwo was Land Rover's Discovery Vision Concept, a vision of Land Rover's future family of Discovery vehicles. The concept car previews dynamic new design language and an array of world first technologies. Building on Land Rover's renowned all-terrain capability, the Discovery Vision Concept represents the ultimate SUV of the future.

The vehicle uses augmented reality technology to display a 'see-through' view of the terrain ahead, making the front of the car 'virtually' invisible from inside the cabin. Gesture Control allows you to open the doors, operate the indicators or turn on the headlamps simply by moving your hand, while Laser Referencing projects visible markings, symbols and imagery onto the ground to aid low speed or tricky manoeuvres.

More than 200 VIP guests witnessed the two game-changing vehicles, which were revealed against a stunning Manhattan background and an awe-inspiring projection mapping sequence.  

Richard Branson, Founder of Virgin Galactic, said: "We couldn't be more delighted to have Land Rover join us on our incredible journey. It is hard to think of a brand which is more synonymous with exploration and adventure. The safety and engineering excellence of Land Rover's vehicles, which have been the stuff of legend for more than 65 years, are attributes which also lie at the heart of Virgin Galactic. We look forward to crossing the final frontier together and to a long and fruitful partnership."    

Phil Popham, Group Marketing Director of Jaguar Land Rover, said: "This is a marriage of two of Britain's most iconic brands which celebrate shared values, a pioneering spirit and a true sense of adventure.  Not only do we both share the same long-term vision to enable mankind to explore, but we also want to develop this partnership to inspire others.  From our tens of thousands of employees and customers to schools and colleges, motivating more young people to pursue careers in engineering, science, technology and math - and explore new ways of travelling for future generations.

"Land Rover's heart beats 'above and beyond' - we are pioneers on land and Virgin Galactic is the pioneer of space.  It's a very special match of brands with a shared vision."

Both brands run significant and highly regarded community relations and STEM education programmes, which encourage young people to aspire to a future in science, technology, engineering and mathematics and together see the huge potential to develop this partnership to inspire others and motivate more young people to pursue careers in these vitally important fields.

Courtesy of Land Rover, SpaceShipTwo, will remain on display at Intrepid Sea, Air and Space Museum for the public to view from 15th to the 22nd April. It will sit alongside other game changing artefacts including the first ever space shuttle Enterprise, the prototype NASA orbiter that paved the way for the space shuttle programme and the record-breaking and revolutionary supersonic passenger airliner, the Concorde.

The Discovery Vision Concept will be on display at the New York Auto Show, which opens on Wednesday 16th April.  

Follow the excitement as the story continues to unfold on Land Rover's Facebook, Twitter and Instagram pages and join the conversation using #ReadyToDiscover.

To view a specially created film to mark the dawn of a new partnership for Land Rover and Virgin Galactic visit: https://www.youtube.com/watch?v=yhR3GCqT0Zg and to see Richard Branson comment on the partnership visit: https://www.youtube.com/watch?v=ghrQOWO5r1o

Notes to Editors:  

DISCOVERY VISION CONCEPT  

The Discovery Vision Concept is a bold vision of the SUV of the future. The iconic Land Rover Discovery is poised to transition from a single model to a new family of vehicles designed to meet every need of the customers of tomorrow. The pioneering spirit at the core of Discovery for the last 25 years continues with Land Rover's bold new vision for the new age of Discovery: smarter, more connected, more desirable and more capable than ever.

VIRGIN GALACTIC  

Owned by Sir Richard Branson's Virgin Group and aabar Investments PJS, Virgin Galactic is on track to be the world's first commercial spaceline. To date, the company has accepted over $85 million in deposits from more than 700 individuals, which is approximately 20% more than the total number of people who have ever gone to space. The new spaceship (SpaceShipTwo, VSS Enterprise) and carrier craft (WhiteKnightTwo, VMS Eve) have both been developed for Virgin Galactic's vehicle fleet by Mojave-based Scaled Composites. Founded by Burt Rutan, Scaled developed SpaceShipOne, which in 2004 claimed the $10 million Ansari X Prize as the world's first privately developed manned spacecraft. Virgin Galactic's new vehicles, which will be manufactured by The Spaceship Company in Mojave, Calif., share much of the same basic design, but are being built to carry six customers, or the equivalent scientific research payload, on suborbital space flights.  The vehicles will allow an out-of-the-seat, zero-gravity experience with astounding views of the planet from the black sky of space for tourist astronauts and a unique microgravity platform for researchers. The VSS Enterprise and VMS Eve test flight program is well under way, leading to Virgin Galactic commercial operations, which will be based at Spaceport America in New Mexico.

ABOUT THE INTREPID SEA, AIR & SPACE MUSEUM 

The Intrepid Sea, Air & Space Museum is a non-profit, educational institution featuring the legendary aircraft carrier Intrepid, the space shuttle Enterprise, the world's fastest jets and a guided missile submarine. Through exhibitions, educational programming and the foremost collection of technologically groundbreaking aircraft and vessels, visitors of all ages are taken on an interactive journey through history to learn about American innovation and bravery.
The Intrepid Museum fulfills its mission to honor our heroes, educate the public and inspire our youth by connecting them to history through hands-on exploration while bridging the future by inspiring innovation.

SOURCE Land Rover

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that MobiDev, a client-oriented software development company, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business...
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
Cloud Expo, Inc. has announced today that Andi Mann and Aruna Ravichandran have been named Co-Chairs of @DevOpsSummit at Cloud Expo Silicon Valley which will take place Oct. 31-Nov. 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is at the intersection of technology and business-optimizing tools, organizations and processes to bring measurable improvements in productivity and profitability," said Aruna Ravichandran, vice president, DevOps product and solutions marketing...
@DevOpsSummit at Cloud Expo taking place Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center, Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is ...
SYS-CON Events announced today that CA Technologies has been named "Platinum Sponsor" of SYS-CON's 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business - from apparel to energy - is being rewritten by software. From planning to development to management to security, CA creates software that fuels transformation for companies in the applic...
What's the role of an IT self-service portal when you get to continuous delivery and Infrastructure as Code? This general session showed how to create the continuous delivery culture and eight accelerators for leading the change. Don Demcsak is a DevOps and Cloud Native Modernization Principal for Dell EMC based out of New Jersey. He is a former, long time, Microsoft Most Valuable Professional, specializing in building and architecting Application Delivery Pipelines for hybrid legacy, and cloud ...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
In his session at Cloud Expo, Alan Winters, an entertainment executive/TV producer turned serial entrepreneur, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to ma...
SYS-CON Events announced today that Cloud Academy named "Bronze Sponsor" of 21st International Cloud Expo which will take place October 31 - November 2, 2017 at the Santa Clara Convention Center in Santa Clara, CA. Cloud Academy is the industry’s most innovative, vendor-neutral cloud technology training platform. Cloud Academy provides continuous learning solutions for individuals and enterprise teams for Amazon Web Services, Microsoft Azure, Google Cloud Platform, and the most popular cloud com...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA
21st International Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Me...
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, Doug Vanderweide, an instructor at Linux Academy, discussed why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers wit...