Click here to close now.




















Welcome!

News Feed Item

21c Museum Hotels Selects Widen DAM to Mobilize Digital Asset Collection for Company Expansion

Growing Hospitality Brand to Organize Photos, Improve Website and Provide Marketing, PR, Design and Museum Teams With Self-Service Access to Critical Assets

MADISON, WI -- (Marketwired) -- 04/15/14 -- 21c Museum Hotels, an award-winning boutique hotel and restaurant group, has selected the Widen Media Collective to mobilize a large collection of photos, videos and other assets. The DAM system will support the company's expansion into new markets by providing internal departments and external partners with self-service access to the company's most important digital assets.

Founded in 2006, 21c Museum Hotels is a highly acclaimed hospitality brand dedicated to bringing contemporary art into daily life. In 2013, Condé Nast Traveler readers ranked all three 21c properties among the top 100 hotels in the world.

To support marketing, PR and design initiatives, 21c amassed an enormous collection of photos showcasing the art installations, architecture and design of the properties. However, 21c's communications team decided that the company needed a better way to organize, access and share this collection as the brand expanded into new cities and regions. Specifically, the company wanted a solution that could be used by internal departments and external partners. After reviewing a variety of DAM solutions, 21c chose the Widen Media Collective

"The user interface played big role in our decision," said Monica Guarnaschelli, director of brand marketing at 21c. "We were also impressed with Widen's level of service. They were very patient and helpful during decision process. We did dozens of demos, and there was great follow up and support the entire way."

The Widen Media Collective's integration with WordPress was also a big draw for 21c. As a pioneer in the hospitality industry, 21c re-launched its websites with responsive design in 2012, and the Widen/WordPress integration offers 21c an exciting opportunity to remain on the cusp of innovation.

The primary users of 21c's DAM system are the company's marketing and public relations teams along with their creative design firms and PR agencies, both of which have governed access to the image collections. The DAM system is also to be used by architects and designers who need access to past assets as well as the 21c museum team, which will rely on the system to organize and track exhibition photography. While the majority of assets are photos, 21c has found growing need to store videos and even architectural files.

"The team at 21c Museum Hotels was very aware of the need for proper digital asset management within the organization," said Craig Bollig, senior digital asset management advisor at Widen. "In our first conversation, the launch of a new website, an ever-expanding image library, and a team eager to organize were all motivation points to find a best-in-class system. They knew that to be successful in the short and long term, a robust yet simple to use system would be needed. After having a walkthrough of our features and even testing our system on their own, Widen was that easy choice."

About 21c Museum Hotels
21c Museum Hotels was founded by Laura Lee Brown and Steve Wilson, contemporary art collectors and preservationists who are committed to bringing works of art to the public through innovative exhibitions and programs that integrate contemporary art into daily life. These goals, coupled with their desire to participate in the revitalization of downtown Louisville led them to open the first property in 2006. Each 21c is unique in its site-specific art installations, architecture, design and restaurant. With a commitment to bringing works of art to the public that ignite the mind and fuel creativity, the museum exhibition space is integrated seamlessly throughout each property. There are opportunities to discover art around every corner of 21c: in the restaurant and bar, on the in-room Video Art Channel, in elevator lobbies, hallways, and even the public restrooms. 21c Museum presents a range of arts programming including thought-provoking solo and group exhibitions that reflect the global nature of art today, site-specific, commissioned installations as well as a variety of cultural programming. The galleries are open free of charge to the public 24 hours a day and 7 days a week. With the success of the Louisville property came opportunities for growth. 21c has opened hotels in Cincinnati, OH and Bentonville, AR and is under construction in Durham, NC. Plans have also been announced for Lexington, KY; Oklahoma City, OK and Kansas City, MO. For more information visit www.21cMuseumHotels.com.

About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

Contact:
Jake Athey
Marketing Manager
Widen Enterprises, Inc.
608-443-5472
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Between the compelling mockups and specs produced by your analysts and designers, and the resulting application built by your developers, there is a gulf where projects fail, costs spiral out of control, and applications fall short of requirements. In his session at @DevOpsSummit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, presented a new approach where business and development users collaborate – each using tools appropriate to their goals and expertise – to build mocku...
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
SYS-CON Events announced today that VividCortex, the monitoring solution for the modern data system, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. The database is the heart of most applications, but it’s also the part that’s hardest to scale, monitor, and optimize even as it’s growing 50% year over year. VividCortex is the first unified suite of database monitoring tools specifically desi...
Graylog, Inc., has added the capability to collect, centralize and analyze application container logs from within Docker. The Graylog logging driver for Docker addresses the challenges of extracting intelligence from within Docker containers, where most workloads are dynamic and log data is not persisted or stored. Using Graylog, DevOps and IT Ops teams can pinpoint the root cause of problems to deliver new applications faster and minimize downtime.
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Learn how you can use the CoSN SEND II Decision Tree for Education Technology to make sure that your K–12 technology initiatives create a more engaging learning experience that empowers students, teachers, and administrators alike.
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
"We've just seen a huge influx of new partners coming into our ecosystem, and partners building unique offerings on top of our API set," explained Seth Bostock, Chief Executive Officer at IndependenceIT, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 17th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships at Com...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...