Welcome!

News Feed Item

21c Museum Hotels Selects Widen DAM to Mobilize Digital Asset Collection for Company Expansion

Growing Hospitality Brand to Organize Photos, Improve Website and Provide Marketing, PR, Design and Museum Teams With Self-Service Access to Critical Assets

MADISON, WI -- (Marketwired) -- 04/15/14 -- 21c Museum Hotels, an award-winning boutique hotel and restaurant group, has selected the Widen Media Collective to mobilize a large collection of photos, videos and other assets. The DAM system will support the company's expansion into new markets by providing internal departments and external partners with self-service access to the company's most important digital assets.

Founded in 2006, 21c Museum Hotels is a highly acclaimed hospitality brand dedicated to bringing contemporary art into daily life. In 2013, Condé Nast Traveler readers ranked all three 21c properties among the top 100 hotels in the world.

To support marketing, PR and design initiatives, 21c amassed an enormous collection of photos showcasing the art installations, architecture and design of the properties. However, 21c's communications team decided that the company needed a better way to organize, access and share this collection as the brand expanded into new cities and regions. Specifically, the company wanted a solution that could be used by internal departments and external partners. After reviewing a variety of DAM solutions, 21c chose the Widen Media Collective

"The user interface played big role in our decision," said Monica Guarnaschelli, director of brand marketing at 21c. "We were also impressed with Widen's level of service. They were very patient and helpful during decision process. We did dozens of demos, and there was great follow up and support the entire way."

The Widen Media Collective's integration with WordPress was also a big draw for 21c. As a pioneer in the hospitality industry, 21c re-launched its websites with responsive design in 2012, and the Widen/WordPress integration offers 21c an exciting opportunity to remain on the cusp of innovation.

The primary users of 21c's DAM system are the company's marketing and public relations teams along with their creative design firms and PR agencies, both of which have governed access to the image collections. The DAM system is also to be used by architects and designers who need access to past assets as well as the 21c museum team, which will rely on the system to organize and track exhibition photography. While the majority of assets are photos, 21c has found growing need to store videos and even architectural files.

"The team at 21c Museum Hotels was very aware of the need for proper digital asset management within the organization," said Craig Bollig, senior digital asset management advisor at Widen. "In our first conversation, the launch of a new website, an ever-expanding image library, and a team eager to organize were all motivation points to find a best-in-class system. They knew that to be successful in the short and long term, a robust yet simple to use system would be needed. After having a walkthrough of our features and even testing our system on their own, Widen was that easy choice."

About 21c Museum Hotels
21c Museum Hotels was founded by Laura Lee Brown and Steve Wilson, contemporary art collectors and preservationists who are committed to bringing works of art to the public through innovative exhibitions and programs that integrate contemporary art into daily life. These goals, coupled with their desire to participate in the revitalization of downtown Louisville led them to open the first property in 2006. Each 21c is unique in its site-specific art installations, architecture, design and restaurant. With a commitment to bringing works of art to the public that ignite the mind and fuel creativity, the museum exhibition space is integrated seamlessly throughout each property. There are opportunities to discover art around every corner of 21c: in the restaurant and bar, on the in-room Video Art Channel, in elevator lobbies, hallways, and even the public restrooms. 21c Museum presents a range of arts programming including thought-provoking solo and group exhibitions that reflect the global nature of art today, site-specific, commissioned installations as well as a variety of cultural programming. The galleries are open free of charge to the public 24 hours a day and 7 days a week. With the success of the Louisville property came opportunities for growth. 21c has opened hotels in Cincinnati, OH and Bentonville, AR and is under construction in Durham, NC. Plans have also been announced for Lexington, KY; Oklahoma City, OK and Kansas City, MO. For more information visit www.21cMuseumHotels.com.

About Widen Enterprises, Inc.
Based in Madison, Wisconsin, Widen has honed its more than 60 years of experience in premedia services and color management specifically for assisting customers with building brand equity and supporting consistent brand representation across print and Web communications. Through its inventive suite of Web-based digital asset management applications, Widen software services provide marketing networks with real-time, Web-based access to clients' digital asset libraries, subsequently eliminating manual search and file preparation time, costs related to replacing images and videos that cannot be located, and added costs for hardware, software and upgrades. For more information, visit: http://www.widen.com.

Contact:
Jake Athey
Marketing Manager
Widen Enterprises, Inc.
608-443-5472
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
What is the best strategy for selecting the right offshore company for your business? In his session at 21st Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, will discuss the things to look for - positive and negative - in evaluating your options. He will also discuss how to maximize productivity with your offshore developers. Before you start your search, clearly understand your business needs and how that impacts software choices.
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
As people view cloud as a preferred option to build IT systems, the size of the cloud-based system is getting bigger and more complex. As the system gets bigger, more people need to collaborate from design to management. As more people collaborate to create a bigger system, the need for a systematic approach to automate the process is required. Just as in software, cloud now needs DevOps. In this session, the audience can see how people can solve this issue with a visual model. Visual models ha...
High-velocity engineering teams are applying not only continuous delivery processes, but also lessons in experimentation from established leaders like Amazon, Netflix, and Facebook. These companies have made experimentation a foundation for their release processes, allowing them to try out major feature releases and redesigns within smaller groups before making them broadly available. In his session at 21st Cloud Expo, Brian Lucas, Senior Staff Engineer at Optimizely, will discuss how by using...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous ar...
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. ANSeeN are the measurement electronics maker for X-ray and Gamma-ray and Neutron measurement equipment such as spectrometers, pulse shape analyzer, and CdTe-FPD. For more information, visit http://anseen.com/.
DevOps at Cloud Expo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 21st Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to w...
Is advanced scheduling in Kubernetes achievable? Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, will answer these questions and demonstrate techniques for implementing advanced scheduling. For example, using spot instances ...
SYS-CON Events announced today that Daiya Industry will exhibit at the Japanese Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ruby Development Inc. builds new services in short period of time and provides a continuous support of those services based on Ruby on Rails. For more information, please visit https://github.com/RubyDevInc.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, will discuss some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he’ll go over some of the best practices for structured team migrat...
As businesses evolve, they need technology that is simple to help them succeed today and flexible enough to help them build for tomorrow. Chrome is fit for the workplace of the future — providing a secure, consistent user experience across a range of devices that can be used anywhere. In her session at 21st Cloud Expo, Vidya Nagarajan, a Senior Product Manager at Google, will take a look at various options as to how ChromeOS can be leveraged to interact with people on the devices, and formats th...
First generation hyperconverged solutions have taken the data center by storm, rapidly proliferating in pockets everywhere to provide further consolidation of floor space and workloads. These first generation solutions are not without challenges, however. In his session at 21st Cloud Expo, Wes Talbert, a Principal Architect and results-driven enterprise sales leader at NetApp, will discuss how the HCI solution of tomorrow will integrate with the public cloud to deliver a quality hybrid cloud e...
SYS-CON Events announced today that Yuasa System will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Yuasa System is introducing a multi-purpose endurance testing system for flexible displays, OLED devices, flexible substrates, flat cables, and films in smartphones, wearables, automobiles, and healthcare.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.