Welcome!

News Feed Item

Skinnygirl® Cocktails Mixes Up The Margarita With Two New Refreshing Ready-to-Serve Cocktails

Skinnygirl® Sweet'arita Sweetens the Deal While Skinnygirl® Sparkling Margarita Breaks Out the Bubbles This Month

DEERFIELD, Ill., April 15, 2014 /PRNewswire/ -- Skinnygirl® Cocktails, the industry leader in low-calorie spirits, is shaking up the margarita category with two new additions to the Skinnygirl® Ready-to-Serve collection – Skinnygirl® Sweet'arita and Skinnygirl® Sparkling Margarita. These new offerings provide a deliciously convenient cocktail option with premium ingredients for any spring or summer entertaining occasion.

Skinnygirl(R) Cocktails Mixes Up the Margarita With New Skinnygirl(R) Sweet'arita and Skinnygirl(R) Sparkling Margarita

"I am so excited to introduce Skinnygirl® Sweet'arita and Skinnygirl® Sparkling Margarita to our growing portfolio and to offer fans a new way to enjoy a great-tasting cocktail without the guilt," said Bethenny Frankel, founder of Skinnygirl® Cocktails. "These fun twists on the original Skinnygirl® Margarita are both delicious and refreshing, and now I feel like there's truly a Skinnygirl® Margarita out there for everyone!"

These latest additions to the Skinnygirl® Cocktails line bring the portfolio to 21 products, comprising cocktails, wines and vodkas, offering a variety of guilt-free options for every palate without sacrificing convenience or taste.

Raise a glass to these effortless new cocktail offerings without having to raise a finger – just open, pour and enjoy!

  • Skinnygirl® Sweet'arita ~ Skinnygirl® Sweet'arita features a similar low-calorie count and flavor profile as the original Skinnygirl® Margarita, but with a hint of sweetness. At less than 100 calories per serving, Skinnygirl® Sweet'arita offers notes of sweet lime, orange and tequila with a pleasant tartness. The ready-to-serve product features an aroma of lime, complemented by notes of peppery tequila and orange for a finish that is subtly salty with citrus notes. Skinnygirl® Sweet'arita is 19.9 proof and offered in 750 ml (Suggested retail price is $12.99) and 1.75 L bottles (Suggested retail price is $19.99). Skinnygirl® Sweet'arita will be available nationwide April 2014.

  • Skinnygirl® Sparkling Margarita ~ Skinnygirl® Sparkling Margarita offers an effervescent take on the margarita, and is a bubbly way to enjoy all the flavors of this ever-popular cocktail at less than 100 calories per serving.  Perfect for taking everyday occasions to the next level, the product offers a refreshing balance of citrus and tequila, with a touch of sweetness and a robust aroma of lime with a short finish.  Skinnygirl® Sparkling Margarita is 19.9 proof and is served in a 750 ml bottle (Suggested retail price is $12.99). Skinnygirl® Sparkling Margarita is currently on shelves nationwide.

For more information, check out www.facebook.com/skinnygirlcocktails, @Skinnygirl or www.pinterest.com/skinnygirl/.

ABOUT SKINNYGIRL® COCKTAILS
Skinnygirl® Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl® Margarita from the mind of "Bethenny" talk show host, New York Times Bestselling Author, entrepreneur and cocktail "fixologist" Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel's inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Inc. Beam has rapidly developed the brand into one of the fastest growing spirits brands in the market today. Skinnygirl® Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don't. For more information on the new way to cocktail, please visit www.skinnygirlcocktails.com.

ABOUT BEAM INC.
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2013 sales of $2.55 billion (excluding excise taxes), volume of 37 million 9-liter equivalent cases and some of the industry's fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

A Lady Always Drinks Responsibly™

©2014 Skinnygirl Cocktails, Deerfield, IL; Avg. Analysis:  All Products:  Protein 0g, Fat 0g; Vodka with Natural Flavors (per 1.5 oz.):  Calories 75.5, Carbs 0g; Cocktails (per 1.5 oz.):  Calories 35.2, Carbs 2.1g; Sangria (per 5 oz.):  Calories 132, Carbs 22.5g; Wine (per 5 oz.):  Calories 100, Carbs 4.6g

Photo - http://photos.prnewswire.com/prnh/20140414/73154

SOURCE Skinnygirl Cocktails

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Aspose.Total for .NET is the most complete package of all file format APIs for .NET as offered by Aspose. It empowers developers to create, edit, render, print and convert between a wide range of popular document formats within any .NET, C#, ASP.NET and VB.NET applications. Aspose compiles all .NET APIs on a daily basis to ensure that it contains the most up to date versions of each of Aspose .NET APIs. If a new .NET API or a new version of existing APIs is released during the subscription peri...
Security, data privacy, reliability, and regulatory compliance are critical factors when evaluating whether to move business applications from in-house, client-hosted environments to a cloud platform. Quality assurance plays a vital role in ensuring that the appropriate level of risk assessment, verification, and validation takes place to ensure business continuity during the migration to a new cloud platform.
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Ovum, a leading technology analyst firm, has published an in-depth report, Ovum Decision Matrix: Selecting a DevOps Release Management Solution, 2016–17. The report focuses on the automation aspects of DevOps, Release Management and compares solutions from the leading vendors.
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
StackIQ has announced the release of Stacki 3.2. Stacki is an easy-to-use Linux server provisioning tool. Stacki 3.2 delivers new capabilities that simplify the automation and integration of site-specific requirements. StackIQ is the commercial entity behind this open source bare metal provisioning tool. Since the release of Stacki in June of 2015, the Stacki core team has been focused on making the Community Edition meet the needs of members of the community, adding features and value, while ...
Qosmos has announced new milestones in the detection of encrypted traffic and in protocol signature coverage. Qosmos latest software can accurately classify traffic encrypted with SSL/TLS (e.g., Google, Facebook, WhatsApp), P2P traffic (e.g., BitTorrent, MuTorrent, Vuze), and Skype, while preserving the privacy of communication content. These new classification techniques mean that traffic optimization, policy enforcement, and user experience are largely unaffected by encryption. In respect wit...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
SYS-CON Events announced today the Kubernetes and Google Container Engine Workshop, being held November 3, 2016, in conjunction with @DevOpsSummit at 19th Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA. This workshop led by Sebastian Scheele introduces participants to Kubernetes and Google Container Engine (GKE). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, students learn the key concepts and practices for deploying and maintainin...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
ReadyTalk has expanded the capabilities of the FoxDen collaboration platform announced late last year to include FoxDen Connect, an in-room video collaboration experience that launches with a single touch. With FoxDen Connect, users can now not only engage in HD video conferencing between iOS and Android mobile devices or Chrome browsers, but also set up in-person meeting rooms for video interactions. A host’s mobile device automatically recognizes the presence of a meeting room via beacon tech...
Deploying applications in hybrid cloud environments is hard work. Your team spends most of the time maintaining your infrastructure, configuring dev/test and production environments, and deploying applications across environments – which can be both time consuming and error prone. But what if you could automate provisioning and deployment to deliver error free environments faster? What could you do with your free time?