Welcome!

News Feed Item

Skinnygirl® Cocktails Mixes Up The Margarita With Two New Refreshing Ready-to-Serve Cocktails

Skinnygirl® Sweet'arita Sweetens the Deal While Skinnygirl® Sparkling Margarita Breaks Out the Bubbles This Month

DEERFIELD, Ill., April 15, 2014 /PRNewswire/ -- Skinnygirl® Cocktails, the industry leader in low-calorie spirits, is shaking up the margarita category with two new additions to the Skinnygirl® Ready-to-Serve collection – Skinnygirl® Sweet'arita and Skinnygirl® Sparkling Margarita. These new offerings provide a deliciously convenient cocktail option with premium ingredients for any spring or summer entertaining occasion.

Skinnygirl(R) Cocktails Mixes Up the Margarita With New Skinnygirl(R) Sweet'arita and Skinnygirl(R) Sparkling Margarita

"I am so excited to introduce Skinnygirl® Sweet'arita and Skinnygirl® Sparkling Margarita to our growing portfolio and to offer fans a new way to enjoy a great-tasting cocktail without the guilt," said Bethenny Frankel, founder of Skinnygirl® Cocktails. "These fun twists on the original Skinnygirl® Margarita are both delicious and refreshing, and now I feel like there's truly a Skinnygirl® Margarita out there for everyone!"

These latest additions to the Skinnygirl® Cocktails line bring the portfolio to 21 products, comprising cocktails, wines and vodkas, offering a variety of guilt-free options for every palate without sacrificing convenience or taste.

Raise a glass to these effortless new cocktail offerings without having to raise a finger – just open, pour and enjoy!

  • Skinnygirl® Sweet'arita ~ Skinnygirl® Sweet'arita features a similar low-calorie count and flavor profile as the original Skinnygirl® Margarita, but with a hint of sweetness. At less than 100 calories per serving, Skinnygirl® Sweet'arita offers notes of sweet lime, orange and tequila with a pleasant tartness. The ready-to-serve product features an aroma of lime, complemented by notes of peppery tequila and orange for a finish that is subtly salty with citrus notes. Skinnygirl® Sweet'arita is 19.9 proof and offered in 750 ml (Suggested retail price is $12.99) and 1.75 L bottles (Suggested retail price is $19.99). Skinnygirl® Sweet'arita will be available nationwide April 2014.

  • Skinnygirl® Sparkling Margarita ~ Skinnygirl® Sparkling Margarita offers an effervescent take on the margarita, and is a bubbly way to enjoy all the flavors of this ever-popular cocktail at less than 100 calories per serving.  Perfect for taking everyday occasions to the next level, the product offers a refreshing balance of citrus and tequila, with a touch of sweetness and a robust aroma of lime with a short finish.  Skinnygirl® Sparkling Margarita is 19.9 proof and is served in a 750 ml bottle (Suggested retail price is $12.99). Skinnygirl® Sparkling Margarita is currently on shelves nationwide.

For more information, check out www.facebook.com/skinnygirlcocktails, @Skinnygirl or www.pinterest.com/skinnygirl/.

ABOUT SKINNYGIRL® COCKTAILS
Skinnygirl® Cocktails is the groundbreaking, low-calorie cocktail line that has redefined the way women cocktail. What started with the Skinnygirl® Margarita from the mind of "Bethenny" talk show host, New York Times Bestselling Author, entrepreneur and cocktail "fixologist" Bethenny Frankel has turned into a cocktail phenomenon, offering innovative, low-calorie options for women who want it all. Frankel's inspired concept did not go unnoticed and in March 2011, the brand was acquired by premium spirits powerhouse Beam Inc. Beam has rapidly developed the brand into one of the fastest growing spirits brands in the market today. Skinnygirl® Cocktails has created a new set of rules for the spirits industry as it flawlessly offers the options women need, without all the calories they don't. For more information on the new way to cocktail, please visit www.skinnygirlcocktails.com.

ABOUT BEAM INC.
As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Skinnygirl Cocktails, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig Scotch Whisky, Kilbeggan Irish Whiskey, Larios Gin, Whisky DYC and DeKuyper Cordials.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2013 sales of $2.55 billion (excluding excise taxes), volume of 37 million 9-liter equivalent cases and some of the industry's fastest growing innovations. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.

A Lady Always Drinks Responsibly™

©2014 Skinnygirl Cocktails, Deerfield, IL; Avg. Analysis:  All Products:  Protein 0g, Fat 0g; Vodka with Natural Flavors (per 1.5 oz.):  Calories 75.5, Carbs 0g; Cocktails (per 1.5 oz.):  Calories 35.2, Carbs 2.1g; Sangria (per 5 oz.):  Calories 132, Carbs 22.5g; Wine (per 5 oz.):  Calories 100, Carbs 4.6g

Photo - http://photos.prnewswire.com/prnh/20140414/73154

SOURCE Skinnygirl Cocktails

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
Sanjeev Sharma Joins June 5-7, 2018 @DevOpsSummit at @Cloud Expo New York Faculty. Sanjeev Sharma is an internationally known DevOps and Cloud Transformation thought leader, technology executive, and author. Sanjeev's industry experience includes tenures as CTO, Technical Sales leader, and Cloud Architect leader. As an IBM Distinguished Engineer, Sanjeev is recognized at the highest levels of IBM's core of technical leaders.
Product connectivity goes hand and hand these days with increased use of personal data. New IoT devices are becoming more personalized than ever before. In his session at 22nd Cloud Expo | DXWorld Expo, Nicolas Fierro, CEO of MIMIR Blockchain Solutions, will discuss how in order to protect your data and privacy, IoT applications need to embrace Blockchain technology for a new level of product security never before seen - or needed.
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...
SYS-CON Events announced today that Synametrics Technologies will exhibit at SYS-CON's 22nd International Cloud Expo®, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Synametrics Technologies is a privately held company based in Plainsboro, New Jersey that has been providing solutions for the developer community since 1997. Based on the success of its initial product offerings such as WinSQL, Xeams, SynaMan and Syncrify, Synametrics continues to create and hone inn...
Digital Transformation (DX) is not a "one-size-fits all" strategy. Each organization needs to develop its own unique, long-term DX plan. It must do so by realizing that we now live in a data-driven age, and that technologies such as Cloud Computing, Big Data, the IoT, Cognitive Computing, and Blockchain are only tools. In her general session at 21st Cloud Expo, Rebecca Wanta explained how the strategy must focus on DX and include a commitment from top management to create great IT jobs, monitor ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
Cloud Expo | DXWorld Expo have announced the conference tracks for Cloud Expo 2018. Cloud Expo will be held June 5-7, 2018, at the Javits Center in New York City, and November 6-8, 2018, at the Santa Clara Convention Center, Santa Clara, CA. Digital Transformation (DX) is a major focus with the introduction of DX Expo within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive ov...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
You know you need the cloud, but you're hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You're looking at private cloud solutions based on hyperconverged infrastructure, but you're concerned with the limits inherent in those technologies. What do you do?
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
Recently, WebRTC has a lot of eyes from market. The use cases of WebRTC are expanding - video chat, online education, online health care etc. Not only for human-to-human communication, but also IoT use cases such as machine to human use cases can be seen recently. One of the typical use-case is remote camera monitoring. With WebRTC, people can have interoperability and flexibility for deploying monitoring service. However, the benefit of WebRTC for IoT is not only its convenience and interopera...
In his general session at 21st Cloud Expo, Greg Dumas, Calligo’s Vice President and G.M. of US operations, discussed the new Global Data Protection Regulation and how Calligo can help business stay compliant in digitally globalized world. Greg Dumas is Calligo's Vice President and G.M. of US operations. Calligo is an established service provider that provides an innovative platform for trusted cloud solutions. Calligo’s customers are typically most concerned about GDPR compliance, application p...
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...