|By PR Newswire||
|April 15, 2014 05:59 PM EDT||
DUBLIN, April 15, 2014 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/k6gz4g/locationbased) has announced the addition of the "Location-based Service (LBS) Market in China" report to their offering.
(Logo: http://photos.prnewswire.com/prnh/20130307/600769 )
The analysts forecast the Location-based Service (LBS) market in China to grow at a CAGR of 25.93 percent over the period 2012-2016. One of the key factors contributing to this market growth is the increasing adoption of mobile broadband. The LBS market in China has also been witnessing the growing use of mobile LBS. However, the increasing concern over privacy of the users could pose a challenge to the growth of this market.
The report, Location-based Service (LBS) Market in China, has been prepared based on an in-depth market analysis with inputs from industry experts. The report focuses on China; it also covers the LBS market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
The increasing popularity of triple-play services is an emerging trend in the LBS market in China. China rolled out its national triple network project in 2010 and is expected to complete the project by 2015. With the increasing adoption of GPS-enabled smartphones and mobile broadband services, mobile LBS is fast gaining popularity in China. For instance, enterprises are increasingly adopting location-based advertising services to attract customers.
Using LBS-enabled smartphones, customers can view advertisements specific to their current location provided by these enterprises. Further, with the emergence of LBS, social networking, and online mapping service providers are finding newer and better opportunities. For instance, the mobile internet service providers in China are using LBS to make mobile social networking and blogging more attractive to its consumers.
Key Topics Covered:
1. Executive Summary
2. Scope of the Report
3. Market Research Methodology
4. List of Abbreviations
6. Technical Specification
7. Market Landscape
8. Market Segmentation
10. Buying Criteria
11. Market Growth Drivers
12. Drivers and their Impact
13. Market Challenges
14. Impact of Drivers and Challenges
15. Market Trends
16. Trends and their Impact
17. Vendor Landscape
18. Key Vendor Analysis
19. Other Reports in this Series
- AutoNavi Holdings Ltd.
- Baidu Inc.
- Jiepang Api
- Maopao Community
- NavInfo Co. Ltd.
- NetEase Inc.
- PDAger Technology
- Sina Corp.
- Telenav Inc.
- Tencent Holdings Ltd.
- Tiros Technology
For more information visit http://www.researchandmarkets.com/research/k6gz4g/locationbased
Media Contact: Laura Wood , +353-1-481-1716, [email protected]
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