Welcome!

News Feed Item

PR Newswire Issues Asian Media Landscape Series White Paper

BEIJING, April 15, 2014 /PRNewswire/ -- PR Newswire has issued the first Asian Media Landscape Series white paper today, providing information on Asia's local media landscape for PR and corporate communications professionals across the region. Following the release of the American Media Landscape in 2013, the first Asian Media Landscape Series white paper aims to be a guide for navigating through print, broadcast, online, social media, and search engines in Hong Kong, Taiwan, Singapore, and Malaysia. This Asian Media Landscape Series white paper is free for download.

PR Newswire Issues Asian Media Landscape Series White Paper

For companies looking to expand into Asia, navigating the local media landscapes can be daunting. The markets of Hong Kong, Taiwan, Singapore, and Malaysia are some of the most competitive in the world, and each country/region has its own media environment based on their separate cultures and policies, a key point that organizations should note when communicating in those economies.

"Asia has always been a key market for global companies and there is an increasing interest in emerging Asian markets, particularly Southeast Asia," said Helen Zhang, Senior Manager of Audience Development at PR Newswire Asia. "However, countries in Asia have different market conditions, which influences the local media environment and consumption habits. Whether you have already entered this region or are planning to, a better understanding of your target markets will help you shape your local communication strategy."

Hong Kong: a strong and free media landscape

Hong Kong attracts many media players due to its "freedom of information and wide-ranging investment opportunities," and claims to have one of the freest media environments with little censorship. Home to many of Asia's largest circulation Chinese- and English-language newspapers, the city is also the Asia-Pacific regional center for many renowned international magazines. Hong Kong has 16 Chinese-language newspapers, 3 local English-language newspapers, 2 free TV stations, 3 major radio stations, and many multiple language magazines. Facebook is the most active social network in Hong Kong, with Sina Weibo gradually becoming one of the city's most important social networks. Yahoo! Hong Kong is the city's most visited website.

Taiwan: the media operates in a free market environment

Taiwan is home to 360 private newspapers and radio stations. The rapid development of the Internet has had a detrimental effect on the advertising revenues of Taiwan's newspapers. Both Liberty Times and United Daily News, the two largest newspapers on the island, have online editions, with page views for United Daily News reaching 130 million. The most popular news portals in Taiwan are Yahoo! Taiwan and Yam.com. Taiwan has 280 satellite television channels and seven 24/7 news TV channels, as well as the highest concentration of satellite news gathering vans in the world. The island's most popular websites are Yahoo! Taiwan, Facebook, YouTube, and Pixnet.

Singapore: the media hub of Southeast Asia

The majority of this island nation's prominent newspaper and magazine titles are owned by Singapore Press Holdings (SPH). The Straits Times is the most read newspaper in Singapore, with the print version read by 31 percent of the adult population. The Business Times is Singapore's only financial daily. Lianhe Zaobao is Singapore's largest Chinese-language publication and is one of the most influential Chinese media titles in the region. Consumption of content via print is decreasing as audiences switch to digital. Google is the dominant search engine, handling 84 percent of all search enquiries, significantly higher than the 6 percent from Yahoo!. Facebook and LinkedIn are the most popular social networks.

Malaysia: online news sites are among the most frequently-visited Malaysian sites

Many media outlets are directly owned either by the Malaysian government or by subsidiaries of the Barisan Nasional coalition government. Malaysia's largest media group, Media Prima Berhad, owns the country's leading newspapers, including The New Straits Times. The Star is one of the most popular English-language newspapers, while Sin Chew Jit Poh is the country's most popular Chinese paper. Malaysiakini and The Malaysian Insider are two of Malaysia's most visited news portals. Leading media outlets are launching mobile apps to address the changes in the media industry.

This year, PR Newswire also plans to issue Asian Media Landscape Series white papers for Japan, India, and Thailand to meet demands for those markets. In addition, PR Newswire will soon host several "media coffee" sessions in Hong Kong, Hangzhou, and Shenzhen, where discussions and workshops will be held to share insights and techniques on media communication.

For more information, please contact:
Selina Cui, Senior Marketing Manager, PR Newswire China
Tel: +86-10-5953-9598
Email: [email protected]

About PR Newswire
PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs, and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile, and social channels. Combining the world's largest multi-channel, multi-cultural content distribution, and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa, and the Asia-Pacific region, and is a UBM plc company.

PR Newswire Logo

Photo - http://photos.prnewswire.com/prnh/20140415/73227
Logo - http://photos.prnewswire.com/prnh/20110527/CN10234LOGO-b 

SOURCE PR Newswire

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SaaS companies can greatly expand revenue potential by pushing beyond their own borders. The challenge is how to do this without degrading service quality. In his session at 18th Cloud Expo, Adam Rogers, Managing Director at Anexia, discussed how IaaS providers with a global presence and both virtual and dedicated infrastructure can help companies expand their service footprint with low “go-to-market” costs.
Get deep visibility into the performance of your databases and expert advice for performance optimization and tuning. You can't get application performance without database performance. Give everyone on the team a comprehensive view of how every aspect of the system affects performance across SQL database operations, host server and OS, virtualization resources and storage I/O. Quickly find bottlenecks and troubleshoot complex problems.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Predictive analytics tools monitor, report, and troubleshoot in order to make proactive decisions about the health, performance, and utilization of storage. Most enterprises combine cloud and on-premise storage, resulting in blended environments of physical, virtual, cloud, and other platforms, which justifies more sophisticated storage analytics. In his session at 18th Cloud Expo, Peter McCallum, Vice President of Datacenter Solutions at FalconStor, discussed using predictive analytics to mon...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and sh...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effici...