Welcome!

News Feed Item

PR Newswire Issues Asian Media Landscape Series White Paper

BEIJING, April 15, 2014 /PRNewswire/ -- PR Newswire has issued the first Asian Media Landscape Series white paper today, providing information on Asia's local media landscape for PR and corporate communications professionals across the region. Following the release of the American Media Landscape in 2013, the first Asian Media Landscape Series white paper aims to be a guide for navigating through print, broadcast, online, social media, and search engines in Hong Kong, Taiwan, Singapore, and Malaysia. This Asian Media Landscape Series white paper is free for download.

PR Newswire Issues Asian Media Landscape Series White Paper

For companies looking to expand into Asia, navigating the local media landscapes can be daunting. The markets of Hong Kong, Taiwan, Singapore, and Malaysia are some of the most competitive in the world, and each country/region has its own media environment based on their separate cultures and policies, a key point that organizations should note when communicating in those economies.

"Asia has always been a key market for global companies and there is an increasing interest in emerging Asian markets, particularly Southeast Asia," said Helen Zhang, Senior Manager of Audience Development at PR Newswire Asia. "However, countries in Asia have different market conditions, which influences the local media environment and consumption habits. Whether you have already entered this region or are planning to, a better understanding of your target markets will help you shape your local communication strategy."

Hong Kong: a strong and free media landscape

Hong Kong attracts many media players due to its "freedom of information and wide-ranging investment opportunities," and claims to have one of the freest media environments with little censorship. Home to many of Asia's largest circulation Chinese- and English-language newspapers, the city is also the Asia-Pacific regional center for many renowned international magazines. Hong Kong has 16 Chinese-language newspapers, 3 local English-language newspapers, 2 free TV stations, 3 major radio stations, and many multiple language magazines. Facebook is the most active social network in Hong Kong, with Sina Weibo gradually becoming one of the city's most important social networks. Yahoo! Hong Kong is the city's most visited website.

Taiwan: the media operates in a free market environment

Taiwan is home to 360 private newspapers and radio stations. The rapid development of the Internet has had a detrimental effect on the advertising revenues of Taiwan's newspapers. Both Liberty Times and United Daily News, the two largest newspapers on the island, have online editions, with page views for United Daily News reaching 130 million. The most popular news portals in Taiwan are Yahoo! Taiwan and Yam.com. Taiwan has 280 satellite television channels and seven 24/7 news TV channels, as well as the highest concentration of satellite news gathering vans in the world. The island's most popular websites are Yahoo! Taiwan, Facebook, YouTube, and Pixnet.

Singapore: the media hub of Southeast Asia

The majority of this island nation's prominent newspaper and magazine titles are owned by Singapore Press Holdings (SPH). The Straits Times is the most read newspaper in Singapore, with the print version read by 31 percent of the adult population. The Business Times is Singapore's only financial daily. Lianhe Zaobao is Singapore's largest Chinese-language publication and is one of the most influential Chinese media titles in the region. Consumption of content via print is decreasing as audiences switch to digital. Google is the dominant search engine, handling 84 percent of all search enquiries, significantly higher than the 6 percent from Yahoo!. Facebook and LinkedIn are the most popular social networks.

Malaysia: online news sites are among the most frequently-visited Malaysian sites

Many media outlets are directly owned either by the Malaysian government or by subsidiaries of the Barisan Nasional coalition government. Malaysia's largest media group, Media Prima Berhad, owns the country's leading newspapers, including The New Straits Times. The Star is one of the most popular English-language newspapers, while Sin Chew Jit Poh is the country's most popular Chinese paper. Malaysiakini and The Malaysian Insider are two of Malaysia's most visited news portals. Leading media outlets are launching mobile apps to address the changes in the media industry.

This year, PR Newswire also plans to issue Asian Media Landscape Series white papers for Japan, India, and Thailand to meet demands for those markets. In addition, PR Newswire will soon host several "media coffee" sessions in Hong Kong, Hangzhou, and Shenzhen, where discussions and workshops will be held to share insights and techniques on media communication.

For more information, please contact:
Selina Cui, Senior Marketing Manager, PR Newswire China
Tel: +86-10-5953-9598
Email: [email protected]

About PR Newswire
PR Newswire is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs, and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile, and social channels. Combining the world's largest multi-channel, multi-cultural content distribution, and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa, and the Asia-Pacific region, and is a UBM plc company.

PR Newswire Logo

Photo - http://photos.prnewswire.com/prnh/20140415/73227
Logo - http://photos.prnewswire.com/prnh/20110527/CN10234LOGO-b 

SOURCE PR Newswire

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that AppNeta, the leader in performance insight for business-critical web applications, will exhibit and present at SYS-CON's @DevOpsSummit at Cloud Expo New York, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. AppNeta is the only application performance monitoring (APM) company to provide solutions for all applications – applications you develop internally, business-critical SaaS applications you use and the networks that deli...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, will explore the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences betwee...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
As machines are increasingly connected to the internet, it’s becoming easier to discover the numerous ways Industrial IoT (IIoT) is helping to shape the business world. This is exactly why we have decided to take a closer look at this pervasive movement and to examine the desire to connect more things! Now if you need a refresher on IIoT and how it is changing the world, take a moment and listen to Greg Gorbach with ARC Advisory Group. Gorbach believes, "IIoT will significantly change the worl...
SYS-CON Events announced today Object Management Group® has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
In his session at 18th Cloud Expo, Andrew Cole, Director of Solutions Engineering at Peak 10, will discuss how the newest technology advances are reducing the cost and complexity of traditional business continuity and disaster recovery solutions. Attendees will: Learn why having a full disaster recovery strategy is more important now than ever before Explore the key drivers of a successful disaster recovery solution Achieve measurable operational and business value from a disaster recovery ...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
As organizations shift towards IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. Commvault can ensure protection, access and E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his general session at 18th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Part...
SYS-CON Events announced today that Hanu Software will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Leveraging best-in-class people, processes, and technologies, Hanu provides high-quality, high-value software development and business process outsourcing services to independent software vendors (ISVs) and enterprises.