|By PR Newswire||
|April 16, 2014 03:00 AM EDT||
NEW YORK, April 16, 2014 /PRNewswire/ -- Mazda North American Operations today debuted the MX-5 Miata 25th Anniversary Edition during a press conference at the New York International Auto Show (NYIAS). A global announcement, this limited-edition automobile will be sold as a 2015 model with only 100 vehicles being slated for sale in the United States. The anniversary edition was built not only as a tribute to the unassuming diminutive roadster that sparked a large automotive impact but also to celebrate every owner and car enthusiast it's won over throughout its 25-year history.
"The original concept behind the MX-5 was so simple: to offer the pure joy of a lightweight sports car that moves precisely as the driver intends," said Takashi Yamanouchi, chairman of the board, Mazda Motor Corporation. "While responding to increasing safety and environmental requirements, in the 25 years since its launch we have had to continually reinvent the MX-5 – far beyond a simple evolution – in order to stay true to that original ideal. The history of the MX-5 is one of changing everything in order to stay the same, a history of innovating in order to preserve."
On February 9, 1989, the Chicago Auto Show witnessed the global introduction of a vehicle so unexpected yet so secretly coveted that 25 years later in New York that same initial buzz continues to loudly surround a car that inspired the rebirth of a once-dismissed segment and inspired countless competitors. With the genuine aim of crafting a lightweight, fun-to-drive sports car, the MX-5 Miata was born. And not a vehicle limited to only the deep-pocketed select few but one built and produced specifically for anyone with a steady heartbeat for driving. If imitation is the sincerest form of flattery, MX-5 is continually humbled for being a fun-to-drive benchmark for the last two-and-a-half decades.
25 Years in the Making
Inspired by famed British roadsters of the 1960s, MX-5's first generation (model years 1990-1997) was sincere in focusing on Mazda's mantra of the Jinba Ittai driving experience, or "oneness between car and driver," and creating a distinct appeal to one's senses.
The result was a lightweight and compact open-top two-seater with a front mid-ship engine on a rear-wheel-drive platform. With a nearly 50:50 front-rear ratio weight distribution and a low yaw inertia moment, the MX-5 was a driver's dream. Add a distinctive design – its retractable headlights defined this generation – and an entry MSRP of $13,8001, the MX-5 Miata became an affordable dream.
Its layout and design dedicated to balance and precision, the first-generation MX-5 was given a powertrain focused on smooth, linear accelerator response rather than raw power. Offering a 1.6-liter engine (and later a 1.8-liter engine), the decision paid off with the best possible outcome of exhilarating direct handling and superb control. And consumers and critics took notice with the MX-5 Miata garnering several "Car of the Year" and "Top Ten" distinctions.
The second-generation MX-5 Miata (model years 1999-2005) was announced in October 1997 at the Tokyo Motor Show and featured a power boost, standard glass rear windows and fixed headlights. MX-5 was later certified as a Guinness World Records-holder for "best-selling two-seater sports car" in May 2000 when production reached 531,890 vehicles.
Announced at the Geneva Motor Show in February 2005, the third-generation MX-5 (model years 2006-present) was awarded the highly-respected Car of the Year Japan award. A complete redesign, this generation saw the introduction of the 2.0-liter MZR engine. Global production reached 900,000 units in February 2011, which resulted in an update of the Guinness World Records books.
With each subsequent generation, the basic principle of fun-to-drive-for-all remained but also had to be adapted for changing consumer expectations, advancements in technology and global safety requirements. The Jinba Ittai driving experience evolved and improved as well, to the point where its essence is now an essential part of every Mazda built, from sub-compacts to SUVs. The 25-year history of the MX-5 Miata showcases the absolute pursuit of a unique driving feel in which the car and driver become one, and also is a chronicle of how far Mazda has grown to establish its own unique style of driving exhilaration.
A Roadster Worth Celebrating
Nearly one million MX-5 Miata fans can't be wrong, and without their dedicated enthusiasm the MX-5 would not be the iconic road-and-track ready convertible it has become. This heartfelt passion is the reason there is a 25th anniversary to celebrate and a golden future in the form of an all-new SKYACTIV®2-CHASSIS to lead into another generation of Zoom-Zoom. As a result, the MX-5 Miata 25th Anniversary Edition was crafted as a sincere "Thank You" to every enthusiast – past, present and future.
With an acolyte's attention to details, meticulous attention was paid to the weight and balance of the engine's moving parts. While components such as pistons, connecting rods and flywheel are already preferably lightweight with low inertia and their original tolerance is set extremely fine, even within these acute tolerances Mazda engineers hand-selected the lightest, best balanced premium parts for inclusion in the engine. The result is an engine that revs even more freely, delivering an extraordinary response, precision acceleration and a deeply satisfying engine note. Lastly, Bilstein® dampers are standard on six-speed manual transmission-equipped vehicles.
Outfitted only in a Soul Red Metallic premium coat, the depth of this deep red symbolizes the multi-faceted nature of the fiery fiend within. Creating a striking contrast are the Brilliant Black A-pillars, windshield surround, outside mirrors and MX-5-signature Power-Retractable Hard Top (PRHT). Other ebony-inspired exterior elements include black front combination lamp bezels and 17-inch Dark Gunmetal 10-spoke aluminum alloy wheels, which are wrapped in grippy Bridgestone® Potenza RE05A 205/45R17-84W tires.
The interior opens up brightly as a luxury lounge with its standard Almond leather seats and door trim. A liquid metal-like satin chrome finish is used on the louver rings, gauge cluster meter rings and inner door handles. Immediately a more soothing atmosphere compared to its ready-to-rumble exterior disposition, looks are almost always deceiving as detailed hints abound to MX-5's rascal nature. Brilliant Black is expressed in the form the seatback garnish with Piano Black commanding the steering wheel spokes. Genuine black leather wraps the steering wheel, parking brake lever, armrests and manual transmission shift lever booth.
To continue the exterior's contrast-color theme, distinctive red stitching is used throughout on all premium touch points. Another minute but hardly minor detail is the instrument panel. This panel features a red base paint but is delicately hand-painted a Piano Black gradation, meaning no two vehicles will feature the exact same texture. Also, only the anniversary edition will be equipped with aluminum alloy pedals.
But no limited-edition anniversary model is complete without the proper badging. The 25th Anniversary logo is pronouncedly etched into the leather headrests as well as on the stainless steel door scuff plates. On the exterior, a single 25th Anniversary badge is mounted onto the driver's side front fender and features an identifying serial number. As the soul of the sports car continues to be reinvented, this MX-5 Miata 25th Anniversary Edition is only the beginning of another 25 years and beyond of daily driving, weekend racing and all the excuses in between to get behind the wheel.
On sale later this spring, all 100 2015 MX-5 Miata 25th Anniversary Edition models will be made available for pre-order exclusively via MazdaUSA.com. Details on final timing and the pre-order process will be released via Mazda's social media platforms in the coming weeks.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
1 Starting price is manufacturer's suggested retail price (MSRP) for lowest trim level. MSRP does not include destination fee, title, taxes, license, options and dealer charges. Actual prices set by dealer and may vary.
2 SKYACTIV is a registered trademark of Mazda Motor Corporation (MC).
SOURCE Mazda North American Operations
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
May. 6, 2016 10:53 AM EDT
In the world of DevOps there are ‘known good practices’ – aka ‘patterns’ – and ‘known bad practices’ – aka ‘anti-patterns.' Many of these patterns and anti-patterns have been developed from real world experience, especially by the early adopters of DevOps theory; but many are more feasible in theory than in practice, especially for more recent entrants to the DevOps scene. In this power panel at @DevOpsSummit at 18th Cloud Expo, moderated by DevOps Conference Chair Andi Mann, panelists will dis...
May. 6, 2016 10:45 AM EDT Reads: 1,170
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, will provide tips on how to be successful in large scale machine lear...
May. 6, 2016 10:30 AM EDT Reads: 1,591
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 6, 2016 10:00 AM EDT Reads: 1,511
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
May. 6, 2016 10:00 AM EDT Reads: 1,309
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 6, 2016 10:00 AM EDT Reads: 1,094
SYS-CON Events announced today that Ericsson has been named “Gold Sponsor” of SYS-CON's @ThingsExpo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. Ericsson is a world leader in the rapidly changing environment of communications technology – providing equipment, software and services to enable transformation through mobility. Some 40 percent of global mobile traffic runs through networks we have supplied. More than 1 billion subscribers around the world re...
May. 6, 2016 09:15 AM EDT Reads: 1,425
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
May. 6, 2016 09:00 AM EDT Reads: 803
The demand for organizations to expand their infrastructure to multiple IT environments like the cloud, on-premise, mobile, bring your own device (BYOD) and the Internet of Things (IoT) continues to grow. As this hybrid infrastructure increases, the challenge to monitor the security of these systems increases in volume and complexity. In his session at 18th Cloud Expo, Stephen Coty, Chief Security Evangelist at Alert Logic, will show how properly configured and managed security architecture can...
May. 6, 2016 08:45 AM EDT Reads: 667
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
May. 6, 2016 08:00 AM EDT Reads: 1,395
SYS-CON Events announced today the Docker Meets Kubernetes – Intro into the Kubernetes World, being held June 9, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Register for 'Docker Meets Kubernetes Workshop' Here! This workshop led by Sebastian Scheele, co-founder of Loodse, introduces participants to Kubernetes (container orchestration). Through a combination of instructor-led presentations, demonstrations, and hands-on labs, participants learn ...
May. 6, 2016 07:45 AM EDT Reads: 615
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
May. 6, 2016 07:00 AM EDT Reads: 1,231
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 6, 2016 07:00 AM EDT Reads: 1,077
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 6, 2016 06:00 AM EDT Reads: 1,527
In his session at @ThingsExpo, Chris Klein, CEO and Co-founder of Rachio, will discuss next generation communities that are using IoT to create more sustainable, intelligent communities. One example is Sterling Ranch, a 10,000 home development that – with the help of Siemens – will integrate IoT technology into the community to provide residents with energy and water savings as well as intelligent security. Everything from stop lights to sprinkler systems to building infrastructures will run ef...
May. 6, 2016 04:00 AM EDT Reads: 1,347