News Feed Item

Maserati Surprise Revelations at New York Auto Show: Maserati Ghibli App and GranTurismo MC Centennial Edition Coupe and Convertible Break Cover

Maserati continues to strike with all new Ghibli App and GranTurismo MC Centennial Edition models inspired by historic Maserati sports-luxury cars

ENGLEWOOD CLIFFS, N.J., April 16, 2014 /PRNewswire/ -- Just one month after stunning the Geneva Auto Show with the Alfieri Concept, Maserati once again brought unannounced surprises to the Auto Show world with the global debut of the GranTurismo MC Centennial Edition Range at the New York International Auto Show. True to the granturismo formula, an Italian tradition that Maserati largely established, each car pays homage to generations of closed and open cars of equal measure performance, luxury and style. At their core, as always, is the authenticity of race-bred engineering which asks to be driven with passion each and every day.

To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7179451-maserati-ghibli-app-granturismo-mc-centennial-debut-auto-show

Maserati's GranTurismo MC Centennial Edition coupes and convertibles are inspired by Maserati’s historic sports-luxury cars with authentic race-bred engineering.

If one needs more Maserati surprise, style and passion, the all new Ghibli App is also enjoying its global debut in New York.

About the GranTurismo MC Centennial Edition Range:
"The GranTurismo MC Centennial range are vibrant offerings which reference the storied passion and romance of the Maserati tradition.  Along with the Ghibli and Quattroporte sedans, which have found a welcome reception in the market, the sporty new GranTurismo MC Centennial Edition coupes and convertibles are for those who desire inspired automobiles," commented Peter M. Grady, President and CEO of Maserati North America, Inc.

Both Centennial Edition models will feature three special new 'three-layer' colour schemes in addition to the four already available for the GranTurismo MC. There is a wide choice of wheels too, with four special finishes for the MC and Trofeo designs. At the center of the wheels appears the medal-shaped centenary logo, itself available in two finishes, matte Smoke grey and Charcoal grey, depending on wheel design and color.

The GranTurismo MC Centennial Editon range comes with a wide range of interiors too. Each of the seven exterior finishes is combined with a specific interior finish. The leather upholstered seats boast a particularly aggressive look with a contrasting decorative insert based on the three colors (red, white and blue) of the seat profiles. The motif also extends to the headrests and surrounds the embroidered Trident logo.

The special three-layer paint finishes include Magma red and Inchiostro blue, two colors that emphasize the sporting nature of the more extreme MC versions of the GranTurismo and GranTurismo Convertible. These two colors are a modern interpretation of those of the Maserati logo and also represent the traditional colors of the town of Bologna where the company was founded in 1914. The combinations of colors found in the interiors also reflect the three-tone finish of the body and wheels.

The black leather of the seats and dashboard is strikingly offset by the red, white and blue of the full-length seat profiles and by stitching in a color that mimics that of the laser engraved details on the wheels. The same color combination appears on the leather covered steering wheel. The sporting appearance of the interior is enhanced by carbon fiber inserts on the dashboard, seat surrounds and by a kick plate on which the celebratory centenary logo takes pride of place. The same interior color scheme is also available for the Pietra gray exterior finish. The interior color scheme associated with the three-layer Inchiostro blue body finish contrasts white leather seats and dashboard with Santorini Blue inserts and stitching.

The GranTurismo MC Centennial Editon range is powered by the 454 HP, 4.7 liter V8, combined with a ZF 6-speed Automatic transmission, providing superb performance and a top speed of 185 mph. Dual cast Brembo brakes and sport-tuned MC suspension also come standard. In keeping with Maserati philosophy, the vehicles also benefit from the advances made on previous models in terms of reducing fuel consumption and emissions. The GranTurismo MC Centennial Editon range will be available alongside the current Maserati range with sales due to begin in July 2014.

Maserati Ghibli App Brings Most Accessible Maserati Online

Enjoying its debut at the New York International Auto Show is an all-new App for the Maserati Ghibli. Designed for iPad, iPad 2, iPad Mini, iPhone, iPod, it offers a special preview of the stunning new Maserati Ghibli that proves this luxury vehicle is 'the absolute opposite of ordinary.' The App features high-performance features that match the style and capability of the car itself.

"We kicked off 2014 with the launch of one of the best received Super Bowl commercials, "Strike," featuring all new Maserati Ghibli, and extended the brand to another massive cultural icon, the Sports Illustrated Swimsuit 50th Anniversary issue, now it's time to bring the Maserati Ghibli experience online via our brand new Ghibli App," commented Grady.

Functionality Highlights:

  • Available on all iOS devices (iPad, iPad Mini, iPhone, iPod)
  • Robust description of vehicle features and functionality
  • Full exterior 360˚ views with car exterior colorizer
  • Safety and Security Features and Trim level Comparisons
  • Camera-ready Augmented Reality feature which allows you to photograph a Ghibli placed anywhere you may be, and share it through various social media channels
  • Detailed gallery of vehicle images and video content to save and share
  • Social Media outlets that allow you to get connected
  • Links to helpful tools such as Dealer Locator, Test Drive/Quote requests,
    Build your Own Ghibli and other features housed on www.Maserati.us

Take a touch-based tour via this multi-faceted app to locations where you can build your own Maserati Ghibli in your favorite color and interior trim. The 'Ghibli Anywhere' chapter allows the user to place the luxury vehicle in any setting, take a picture, and then share to their library, Facebook, Twitter or email accounts. Beautifully photographed 360 degree views offer a dynamic high-resolution experience. Download on iTunes to begin an exclusive Ghibli immersion, from its highly sumptuous design and world-class performance. Link: http://bit.ly/1eubvKs

About the Maserati Ghibli:
First unveiled to the U.S. in November at the Los Angeles Auto Show, the Ghibli is Maserati's first-ever mid-size four-door luxury sports sedan vehicle. Available with all-wheel-drive and starting at $66,900, the Ghibli is powered by a Ferrari-built twin-turbo V6 engine capable of over four hundred horsepower. Advanced suspension, Brembo brakes and extensive use of aluminum ensure comfort, with an ease of performance ready when called upon. Within its striking aerodynamic silhouette, the cabin offers rich Italian leathers, woods and other high quality materials at the heart of the Maserati brand. The Ghibli upholds the tradition, luxury and performance that have marked the brand for a century at a more accessible price point, which is expected to open the brand up to new buyers.

About Maserati: 
Maserati produces a full line of two and four door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the all-new full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a Top Safety Pick from the Insurance Institute of Highway Safety (IIHS)*. The flagship Quattroporte GTS leads the charge with a 523 HP twin turbo V8 while both the Ghibli and Quattroporte are available with All-Wheel-Drive, a competition bred twin-turbo 404 HP V6 and an adaptive 8 speed automatic transmission. The two-door GranTurismo line continues with several variants of coupes and convertibles that combine elegance and comfort for four adults, with a six speed automatic transmission to keep the legendary Maserati performance and exhaust note close at hand. Maserati automobiles and merchandise can be found at authorized retailers across North America. Information on Maserati can be found at www.maserati.us , 1-800- My-Maserati.  *Built after Nov 2013


A 454hp, 4-7-liter V8, with a ZF 6-speed automatic transmission emphasizes the extreme sporting nature of the MC version of the GranTurismo, in this Magma Red GranTurismo MC Centennial Edition coupe.


Dual cast Brembo brakes and sport-tuned MC suspension are standard on the GranTurismo MC Centennial Edition. Wheel choice of MC or Trofeo designs offer a center medal-shaped centenary logo.


Black leather interior on seats, dashboard and wrapped steering wheel are offset by red and white stitching on the full-length seat profiles - headrests offer Maserati's embroidered Trident logo.


The GranTurismo MC Centennial Edition convertible has a special 3-layer paint finish of Inchiostro Blue, representing a traditional color of Bologna, the town where Maserati was founded in 1914.


To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7179451-maserati-ghibli-app-granturismo-mc-centennial-debut-auto-show

SOURCE Maserati

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect at GE, and Ibrahim Gokcen, who leads GE's advanced IoT analytics, focused on the Internet of Things / Industrial Internet and how to make it operational for business end-users. Learn about the challenges posed by machine and sensor data and how to marry it with enterprise data. They also discussed the tips and tricks to provide the Industrial Internet as an end-user consumable service using Big Data Analytics and Industrial C...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
When talking IoT we often focus on the devices, the sensors, the hardware itself. The new smart appliances, the new smart or self-driving cars (which are amalgamations of many ‘things'). When we are looking at the world of IoT, we should take a step back, look at the big picture. What value are these devices providing. IoT is not about the devices, its about the data consumed and generated. The devices are tools, mechanisms, conduits. This paper discusses the considerations when dealing with the...
DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term.
To Really Work for Enterprises, MultiCloud Adoption Requires Far Better and Inclusive Cloud Monitoring and Cost Management … But How? Overwhelmingly, even as enterprises have adopted cloud computing and are expanding to multi-cloud computing, IT leaders remain concerned about how to monitor, manage and control costs across hybrid and multi-cloud deployments. It’s clear that traditional IT monitoring and management approaches, designed after all for on-premises data centers, are falling short in ...
With privacy often voiced as the primary concern when using cloud based services, SyncriBox was designed to ensure that the software remains completely under the customer's control. Having both the source and destination files remain under the user?s control, there are no privacy or security issues. Since files are synchronized using Syncrify Server, no third party ever sees these files.
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
"We are an integrator of carrier ethernet and bandwidth to get people to connect to the cloud, to the SaaS providers, and the IaaS providers all on ethernet," explained Paul Mako, CEO & CTO of Massive Networks, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
I believe that this may finally be the year that the CIO role ‘crosses the Rubicon,' leaving behind its traditional, IT-focused orientation. But I don't believe that either of the previous predictions of this outcome — fading into oblivion or rising to a business executive level — is correct. Instead, I think this is the year that we will see the role of the CIO transformed into something altogether different.
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"Calligo is a cloud service provider with data privacy at the heart of what we do. We are a typical Infrastructure as a Service cloud provider but it's been designed around data privacy," explained Julian Box, CEO and co-founder of Calligo, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"NetApp is known as a data management leader but we do a lot more than just data management on-prem with the data centers of our customers. We're also big in the hybrid cloud," explained Wes Talbert, Principal Architect at NetApp, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.