|By PR Newswire||
|April 16, 2014 07:12 AM EDT||
NEWPORT BEACH, Calif., April 16, 2014 /PRNewswire/ -- VOILA Hotel Rewards (http://voilahotels.com), the world's number one loyalty program for independent hotels, today announced a partnership with Mangalis Management Group (http://www.mangalis.com) and the launch of AvantGarde by Mangalis.
Olivier Jacquin, CEO of Mangalis, and Samira Demeis, Vice President of VOILA Hotel Rewards in Europe, Middle East and Africa, recently signed the new partnership agreement in Barcelona.
"Mangalis is determined to team up with the best in the market. We are committed to provide our guests with unprecedented benefits though our loyalty program AvantGarde by Mangalis," said Jacquin. "We found the best partner possible in VOILA, for their turn-key solution, innovative products, seasoned team and a worldwide access to loyalty partnership with other hotels, airlines, retail chains and more."
Mangalis Management Group was established in 2011 with the objective of developing and managing new and exciting African hospitality brands, such as Noom, Seen and Yaas Hotels.
As part of the African Holding Teyliom, its objective is to be among the largest African hospitality groups active in the continent, while being the industry undisputed benchmark in terms of products, innovation, quality of service and healthy growth. Members of AvantGarde by Mangalis will be able to earn and redeem hotel rewards at any of the brand's properties as well as at more than 250 hotels in the VOILA Hotel Rewards network. Points can also be redeemed for airline miles, gift cards, entertainment and more.
"We are proud to have Mangalis join our network, as a new, ambitious and dynamic player in Africa. VOILA will strive to make sure that Mangalis' guests are highly satisfied with the new loyalty program," said Samira Demeis.
VOILA is operated by Hospitality Marketing Concepts (HMC), the leading provider of loyalty programs to approximately 1,250 hotels and resorts worldwide. HMC solutions have been producing acclaimed results, consistently increasing revenues and profits for their hotel partners for 25 years in over 50 countries.
Membership in AvantGarde Rewards by Mangalis is free. To learn more or join the program, visit www.mangalis.com.
About VOILA Hotel Rewards
VOILA is the world's number one loyalty program that unites a network of more than 250 select independent hotels comprising over 20 select global hotel brands. The program first launched in 2008 and has developed a reputation among travelers who like to stay in original, up-market independent properties for its compelling promotions, ease of use and simple, quick redemption process.
VOILA's co-branded, fully customized guest loyalty programs support travelers who frequent Copley Square Hotel, Details Hotels, HB Hotels, Hoteis Deville, Husa Hotels, Impiana Hotels & Resorts, K + K Hotels, Kayumanis, KC Hotels and Resorts, KeyLime Cove Resort, Lexington Hotels, Mamaison Hotels & Residences, Othon Hotels, Riande Hotels, Ritz Lagoa da Anta, St Giles Hotels – New York, The St. Regis Hotel, Starling Hotels & Resorts, Sutera Harbour Resort, Swiss-Belhotel International, The Media Hotel and Towers, and TIME Hotels.
VOILA's points-based frequency guest program provides recognition benefits and room redemption opportunities at participating network hotels. But unlike big chain programs, VOILA enables independent hotel groups to maintain their branding and unique qualities. To achieve this, VOILA provides hotel- or group-branded solutions for our partner hotels, with VOILA acting as the supporting brand (similar to Star Alliance or OneWorld for frequent flyer programs).
VOILA's global presence allows members to earn and redeem points across a wide variety of hotels and redemption partners in the VOILA global network. A selection of VOILA's current redemption partners include airline programs such as Alaska Airlines Mileage Plan, TrueBlue by JetBlue, Virgin America Elevate Program, Flying Blue (Air France / KLM), Southwest Airlines Rapid Rewards, Virgin Atlantic flyingclub, EarlyReturns Hawaiian Miles, LifeMiles, Iceland Air Saga Club, and US Airways Dividend Miles; retail partners such as Amazon.com, American Express, Multiplus Fidelidade, Smiles, Mango, iTunes, Emaar, iFly Dubai, Ski Dubai, and Thanks Again; and charitable causes such as Kula, Worldreader.org, and Kiva.
From the consumer's perspective, this means members can enjoy the rich experiences and extraordinary qualities independent hotels offer while earning points and receiving benefits typically tied to big chain loyalty programs.
For more information, please visit:
- www.voilahotels.com (hotelier website)
- www.vhr.com (VOILA-branded member website)
SOURCE VOILA Hotel Rewards
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