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National Association For Serious Studies Launches New Video Channel Dedicated To Development Of Real-World Business Skills

Ten New Videos Kick Off Intensive Course of Study Based on Stanley Bing's "The Curriculum"

NEW YORK, April 16, 2014 /PRNewswire/ -- The National Association for Serious Studies, a research organization and think tank headquartered in New York and Los Angeles, has launched a YouTube channel (http://bit.ly/1qYttoK) featuring a new series of educational videos designed to develop real-world business and management skills not currently offered by traditional business school MBA programs.

The video course complements the release of The Curriculum: Everything You Need to Know to Be a Master of Business Arts (Harper Business), which was published on April 15, 2014, and authored by Stanley Bing, business columnist and National Association of Serious Studies Chairman.

"We wanted to supplement the coursework presented in The Curriculum with a multimedia component in order to bring the lessons to life and allow prospective students to absorb the principles in the clearest and most efficient way possible," explained Bing, who said he was inspired by the monthly online compliance courses mandated by the National Association's Human Resources Department and by human resources and legal departments across corporate America.

The first two videos were launched exclusively today on FORTUNE.com and can be viewed here (http://bit.ly/RmFPwv), beginning with a discussion on the importance in one's career of "Fabricating a Business Personality."

The new YouTube channel, which may be found here, offers the following instructional content in easily digestible three-to-five minute segments, each illustrating points made in The Curriculum:

  • Course 101: Not Appearing Stupid, Part 1 – Selective Questioning
  • Course 101a: Not Appearing Stupid, Part 2 – Sagacious Nodding
  • Course 102: Fabricating a Business Personality, Part 1 – The Rules of Substance Abuse
  • Course 102a: Fabricating a Business Personality, Part 2 – Who Gets Credit for Your Work?
  • Course 104: Managing Subordinates
  • Course 204: Electronic Communication
  • Course 206: Friends, Enemies, Frenemies
  • Course 207: In Defense of Insincerity
  • Course 208: The Zen of Cosmic Boredom
  • Course 305: Using Business Metaphor

"In our experience, videos of this nature – often seen in the context of corporate training modules on subjects like Sexual Harassment, Business Standards and such – are effective due to their almost inexplicable straightforwardness and blandness," Mr. Bing added. "We worked hard with our Human Resources professionals to achieve the precisely desired level of mediocrity and tonelessness people expect from helpful videos such as these."

The National Association for Serious Studies is a national association dedicated to a number of serious studies. All research and data developed by the National Association is proprietary and the property of the Association, but readers and users can rest assured that the National Association for Serious Studies adheres to the highest standards of Internet journalism.

Further information about The Curriculum may be found at www.stanleybing.com. Mr. Bing may be reached at [email protected].

SOURCE National Association for Serious Studies

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