Welcome!

News Feed Item

First-Of-Its-Kind Synthetic Motor Oil Made From Natural Gas

Introduction of Pennzoil Platinum® and Pennzoil Ultra Platinum™ with PurePlus™ Technology Offers Motorists Technologically Advanced Motor Oil Designed for Complete Protection

HOUSTON, April 16, 2014 /PRNewswire/ -- Today, Pennzoil® introduced Pennzoil Platinum® and Pennzoil Ultra Platinum™ with PurePlus™ Technology, full synthetic motor oils formulated from natural gas. PurePlus Technology is a patented, revolutionary process that converts pure natural gas into the first-of-its-kind, high quality full synthetic base oil. The Pennzoil Platinum line of products made with PurePlus Technology is the first major development in motor oil in more than 40 years.

Pennzoil Platinum and Pennzoil Ultra Platinum Motor Oils with PurePlus Technology Designed For Complete Protection, Made From Natural Gas

"Pennzoil is paving the way for our industry by offering modern and inventive synthetic motor oils made from natural gas," explains Chris Hayek, Global Brand Director, Shell Lubricants Passenger Car Motor Oil. "What we like about PurePlus Technology is that it starts with a base of pure, crystal clear base oil made from natural gas with fewer of the impurities found in crude oil, which is the traditional base for many other conventional and synthetic motor oils. Using this technology in our products helps Pennzoil provide motorists with one of the most advanced, premium motor oils on the market."

Pennzoil Platinum full synthetic motor oils with PurePlus Technology are designed to provide engines Complete Protection, without compromise. Complete Protection is defined as coverage on five key areas consumers deemed as most critical for motor oil performance: 1) engine cleanliness, 2) fuel economy, 3) conservation of horsepower, 4) wear protection, and 5) performance in extreme temperatures.

Pennzoil Platinum premium motor oils keep pistons cleaner than any other leading synthetic[1], deliver better fuel economy[2], protect against horsepower loss, provide unsurpassed wear protection[3] and deliver excellent performance in extreme temperatures.

The benefits of piston cleanliness, fuel economy and wear protection are derived from the combination of Pennzoil additive chemistry with PurePlus™ Base Oil. PurePlus Base Oils are able to fully enhance the benefits of Pennzoil additive chemistry which allow the full formulations of Pennzoil Platinum and Pennzoil Ultra Platinum to deliver these consumer benefits.

"Pennzoil is redefining the way consumers look at the motor oil category," said Hayek. "Pennzoil Platinum motor oils with PurePlus Technology feature the capabilities to evolve with current vehicle technology to offer complete protection for today's engines."

Cutting edge PurePlus Technology is running under the hood of Pennzoil motorsports partners across NASCAR™, IndyCar™ and the TUDOR United SportsCar Championship Series. Pennzoil motorsports sponsorships will maximize performance and engine reliability for the teams and help them push the limits in 2014.

To help educate consumers on the new technology, a multi-faceted activation plan for the Pennzoil brand is being launched across a variety of platforms. Brand ambassador Tim McGraw will continue with Pennzoil on this journey of imagination and innovation lending his talents in new ways, including an appearance in a short form vignette produced by ESPN for the NBA Eastern Conference Finals that helps reinforce the "reimagined" Pennzoil thematic. Additionally, a revamped enthusiast outreach program extending to top car clubs across the country will provide in-depth used oil-analysis tests, and more thoroughly bring the benefits to life. As Pennzoil accelerates beyond the limits of innovation, consumers will have ample opportunities to join the brand along the ride.

For more detail on the Pennzoil Platinum with PurePlus Technology line of motor oils and product availability, visit www.MotorOilReimagined.com. To stay up-to-date on the latest activities, be sure to 'Like' the official Pennzoil Facebook Page (www.facebook.com/Pennzoil) and follow Pennzoil on Twitter (www.twitter.com/Pennzoil) and Instagram (www.instagram.com/Pennzoil).

About Pennzoil®

At Pennzoil®, we're car people. We love cars and the role they play in our lives. That's why we tirelessly strive to produce the most technologically advanced, highest performing motor oils on the market.  Our Pennzoil Platinum® and Pennzoil Ultra Platinum™ motor oils with PurePlus™ Technology deliver Complete Protection. Pennzoil Platinum motor oils start with something different: natural gas. PurePlus Technology is a patented, revolutionary process that converts pure natural gas into the first-of-its-kind, high quality full synthetic base oil. It's Motor Oil Reimagined.

Pennzoil® is the most trusted motor oil brand in America.* The full line of Pennzoil quality products includes Pennzoil Platinum® and Pennzoil Ultra Platinum™ with PurePlus™ Technology, Pennzoil® motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, and Pennzoil Marine® engine oil. For more information about the full line of Pennzoil lubricating products, motor oils and filters, please visit www.pennzoil.com. Not just oil.  Pennzoil. 

*Based on a survey of licensed drivers conducted by a leading research firm January 2005December 2013.

About Shell Lubricants

The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12% of global lubricants volume. [a] The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.

[a]Kline & Company, "Global Lubricants Industry 2012: Market Analysis and Assessment."

[1] Based on pistons from standard V6 engine in ASTM Sequence IIIG piston deposit test using SAE 5W-30. Does not apply to Pennzoil Platinum® Euro and Pennzoil® Ultra Platinum 0W-40. Pennzoil® Ultra Platinum keeps pistons up to 25% cleaner than Mobil 1; up to 35% cleaner than Valvoline® SynPower®; and up to 40% cleaner than Castrol® EDGE® with SYNTEC®. Penn­zoil Platinum® keeps pistons up to 8% cleaner than Mobil 1; up to 17% cleaner than Valvoline® SynPower®; and up to 20% cleaner than Castrol® EDGE® with SYNTEC®.
[2] Fuel economy measurements made using CAFE cycle under FTP75. Avg of 550 extra miles based on mixed city/highway miles and US avg of 13,476 miles driven per year with 4.1% better MPG vs dirty engine. Source fhwa.dot.gov, 2011. Follow OEM recommended oil drain intervals.
[3] *Based on Sequence IVA wear test using SAE 5W-30

Photo - http://photos.prnewswire.com/prnh/20140415/73232

SOURCE Pennzoil

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"Storpool does only block-level storage so we do one thing extremely well. The growth in data is what drives the move to software-defined technologies in general and software-defined storage," explained Boyan Ivanov, CEO and co-founder at StorPool, in this SYS-CON.tv interview at 16th Cloud Expo, held June 9-11, 2015, at the Javits Center in New York City.
Sometimes I write a blog just to formulate and organize a point of view, and I think it’s time that I pull together the bounty of excellent information about Machine Learning. This is a topic with which business leaders must become comfortable, especially tomorrow’s business leaders (tip for my next semester University of San Francisco business students!). Machine learning is a key capability that will help organizations drive optimization and monetization opportunities, and there have been some...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakraborty, Chief Customer Officer at Ayasdi, provided a tactical framework to become a truly intelligent enterprise, including how to identify the right applications for AI, how to build a Center of Excellence to oper...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
ChatOps is an emerging topic that has led to the wide availability of integrations between group chat and various other tools/platforms. Currently, HipChat is an extremely powerful collaboration platform due to the various ChatOps integrations that are available. However, DevOps automation can involve orchestration and complex workflows. In his session at @DevOpsSummit at 20th Cloud Expo, Himanshu Chhetri, CTO at Addteq, will cover practical examples and use cases such as self-provisioning infra...
As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget be reexamined to enable this ongoing shift within the modern software factory? In her Day 2 Keynote at @DevOpsSummit at 21st Cloud Expo, Aruna Ravichandran, VP, DevOps Solutions Marketing, CA Technologies, was jo...
As Marc Andreessen says software is eating the world. Everything is rapidly moving toward being software-defined – from our phones and cars through our washing machines to the datacenter. However, there are larger challenges when implementing software defined on a larger scale - when building software defined infrastructure. In his session at 16th Cloud Expo, Boyan Ivanov, CEO of StorPool, provided some practical insights on what, how and why when implementing "software-defined" in the datacent...
Blockchain. A day doesn’t seem to go by without seeing articles and discussions about the technology. According to PwC executive Seamus Cushley, approximately $1.4B has been invested in blockchain just last year. In Gartner’s recent hype cycle for emerging technologies, blockchain is approaching the peak. It is considered by Gartner as one of the ‘Key platform-enabling technologies to track.’ While there is a lot of ‘hype vs reality’ discussions going on, there is no arguing that blockchain is b...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across business networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost as well as advance trade. Are you curious about how Blockchain is built for business? In her session at 21st Cloud Expo, René Bostic, Technical VP of the IBM Cloud Unit in North America, discussed the b...
You know you need the cloud, but you’re hesitant to simply dump everything at Amazon since you know that not all workloads are suitable for cloud. You know that you want the kind of ease of use and scalability that you get with public cloud, but your applications are architected in a way that makes the public cloud a non-starter. You’re looking at private cloud solutions based on hyperconverged infrastructure, but you’re concerned with the limits inherent in those technologies.
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
The cloud era has reached the stage where it is no longer a question of whether a company should migrate, but when. Enterprises have embraced the outsourcing of where their various applications are stored and who manages them, saving significant investment along the way. Plus, the cloud has become a defining competitive edge. Companies that fail to successfully adapt risk failure. The media, of course, continues to extol the virtues of the cloud, including how easy it is to get there. Migrating...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Imagine if you will, a retail floor so densely packed with sensors that they can pick up the movements of insects scurrying across a store aisle. Or a component of a piece of factory equipment so well-instrumented that its digital twin provides resolution down to the micrometer.