|By PR Newswire||
|April 16, 2014 02:00 PM EDT||
HOUSTON, April 16, 2014 /PRNewswire/ -- Today, Pennzoil® introduced Pennzoil Platinum® and Pennzoil Ultra Platinum™ with PurePlus™ Technology, full synthetic motor oils formulated from natural gas. PurePlus Technology is a patented, revolutionary process that converts pure natural gas into the first-of-its-kind, high quality full synthetic base oil. The Pennzoil Platinum line of products made with PurePlus Technology is the first major development in motor oil in more than 40 years.
"Pennzoil is paving the way for our industry by offering modern and inventive synthetic motor oils made from natural gas," explains Chris Hayek, Global Brand Director, Shell Lubricants Passenger Car Motor Oil. "What we like about PurePlus Technology is that it starts with a base of pure, crystal clear base oil made from natural gas with fewer of the impurities found in crude oil, which is the traditional base for many other conventional and synthetic motor oils. Using this technology in our products helps Pennzoil provide motorists with one of the most advanced, premium motor oils on the market."
Pennzoil Platinum full synthetic motor oils with PurePlus Technology are designed to provide engines Complete Protection, without compromise. Complete Protection is defined as coverage on five key areas consumers deemed as most critical for motor oil performance: 1) engine cleanliness, 2) fuel economy, 3) conservation of horsepower, 4) wear protection, and 5) performance in extreme temperatures.
Pennzoil Platinum premium motor oils keep pistons cleaner than any other leading synthetic, deliver better fuel economy, protect against horsepower loss, provide unsurpassed wear protection and deliver excellent performance in extreme temperatures.
The benefits of piston cleanliness, fuel economy and wear protection are derived from the combination of Pennzoil additive chemistry with PurePlus™ Base Oil. PurePlus Base Oils are able to fully enhance the benefits of Pennzoil additive chemistry which allow the full formulations of Pennzoil Platinum and Pennzoil Ultra Platinum to deliver these consumer benefits.
"Pennzoil is redefining the way consumers look at the motor oil category," said Hayek. "Pennzoil Platinum motor oils with PurePlus Technology feature the capabilities to evolve with current vehicle technology to offer complete protection for today's engines."
Cutting edge PurePlus Technology is running under the hood of Pennzoil motorsports partners across NASCAR™, IndyCar™ and the TUDOR United SportsCar Championship Series. Pennzoil motorsports sponsorships will maximize performance and engine reliability for the teams and help them push the limits in 2014.
To help educate consumers on the new technology, a multi-faceted activation plan for the Pennzoil brand is being launched across a variety of platforms. Brand ambassador Tim McGraw will continue with Pennzoil on this journey of imagination and innovation lending his talents in new ways, including an appearance in a short form vignette produced by ESPN for the NBA Eastern Conference Finals that helps reinforce the "reimagined" Pennzoil thematic. Additionally, a revamped enthusiast outreach program extending to top car clubs across the country will provide in-depth used oil-analysis tests, and more thoroughly bring the benefits to life. As Pennzoil accelerates beyond the limits of innovation, consumers will have ample opportunities to join the brand along the ride.
For more detail on the Pennzoil Platinum with PurePlus Technology line of motor oils and product availability, visit www.MotorOilReimagined.com. To stay up-to-date on the latest activities, be sure to 'Like' the official Pennzoil Facebook Page (www.facebook.com/Pennzoil) and follow Pennzoil on Twitter (www.twitter.com/Pennzoil) and Instagram (www.instagram.com/Pennzoil).
At Pennzoil®, we're car people. We love cars and the role they play in our lives. That's why we tirelessly strive to produce the most technologically advanced, highest performing motor oils on the market. Our Pennzoil Platinum® and Pennzoil Ultra Platinum™ motor oils with PurePlus™ Technology deliver Complete Protection. Pennzoil Platinum motor oils start with something different: natural gas. PurePlus Technology is a patented, revolutionary process that converts pure natural gas into the first-of-its-kind, high quality full synthetic base oil. It's Motor Oil Reimagined.
Pennzoil® is the most trusted motor oil brand in America.* The full line of Pennzoil quality products includes Pennzoil Platinum® and Pennzoil Ultra Platinum™ with PurePlus™ Technology, Pennzoil® motor oil, Pennzoil Gold™ motor oil, Pennzoil® High Mileage Vehicle® motor oil, and Pennzoil Marine® engine oil. For more information about the full line of Pennzoil lubricating products, motor oils and filters, please visit www.pennzoil.com. Not just oil. Pennzoil.
*Based on a survey of licensed drivers conducted by a leading research firm January 2005 – December 2013.
About Shell Lubricants
The term 'Shell Lubricants' collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 12% of global lubricants volume. [a] The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Pennzoil®, Quaker State®, FormulaShell®, Shell TELLUS®, Shell RIMULA®, Shell ROTELLA® T, Shell SPIRAX® and Jiffy Lube®.
[a]Kline & Company, "Global Lubricants Industry 2012: Market Analysis and Assessment."
 Based on pistons from standard V6 engine in ASTM Sequence IIIG piston deposit test using SAE 5W-30. Does not apply to Pennzoil Platinum® Euro and Pennzoil® Ultra Platinum 0W-40. Pennzoil® Ultra Platinum keeps pistons up to 25% cleaner than Mobil 1; up to 35% cleaner than Valvoline® SynPower®; and up to 40% cleaner than Castrol® EDGE® with SYNTEC®. Pennzoil Platinum® keeps pistons up to 8% cleaner than Mobil 1; up to 17% cleaner than Valvoline® SynPower®; and up to 20% cleaner than Castrol® EDGE® with SYNTEC®.
 Fuel economy measurements made using CAFE cycle under FTP75. Avg of 550 extra miles based on mixed city/highway miles and US avg of 13,476 miles driven per year with 4.1% better MPG vs dirty engine. Source fhwa.dot.gov, 2011. Follow OEM recommended oil drain intervals.
 *Based on Sequence IVA wear test using SAE 5W-30
In recent years, containers have taken the world by storm. Companies of all sizes and industries have realized the massive benefits of containers, such as unprecedented mobility, higher hardware utilization, and increased flexibility and agility; however, many containers today are non-persistent. Containers without persistence miss out on many benefits, and in many cases simply pass the responsibility of persistence onto other infrastructure, adding additional complexity.
Apr. 25, 2017 06:15 PM EDT Reads: 2,167
Did you know that you can develop for mainframes in Java? Or that the testing and deployment can be automated across mobile to mainframe? In his session at @DevOpsSummit at 20th Cloud Expo, Vaughn Marshall, Sr. Principal Product Owner at CA Technologies, will discuss and demo how increasingly teams are developing with agile methodologies using modern development environments and automating testing and deployments, mobile to mainframe.
Apr. 25, 2017 06:15 PM EDT Reads: 1,141
SYS-CON Events announced today that Hitachi Data Systems, a wholly owned subsidiary of Hitachi LTD., will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City. Hitachi Data Systems (HDS) will be featuring the Hitachi Content Platform (HCP) portfolio. This is the industry’s only offering that allows organizations to bring together object storage, file sync and share, cloud storage gateways, and sophisticated search an...
Apr. 25, 2017 06:15 PM EDT Reads: 276
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
Apr. 25, 2017 06:15 PM EDT Reads: 903
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Apr. 25, 2017 05:45 PM EDT Reads: 993
Automation is enabling enterprises to design, deploy, and manage more complex, hybrid cloud environments. Yet the people who manage these environments must be trained in and understanding these environments better than ever before. A new era of analytics and cognitive computing is adding intelligence, but also more complexity, to these cloud environments. How smart is your cloud? How smart should it be? In this power panel at 20th Cloud Expo, moderated by Conference Chair Roger Strukhoff, pane...
Apr. 25, 2017 05:45 PM EDT Reads: 2,095
Most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes a lot of work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reduction in cost ...
Apr. 25, 2017 05:45 PM EDT Reads: 3,701
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound e...
Apr. 25, 2017 05:15 PM EDT Reads: 2,165
SYS-CON Events announced today that Twistlock, the leading provider of cloud container security solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Twistlock is the industry's first enterprise security suite for container security. Twistlock's technology addresses risks on the host and within the application of the container, enabling enterprises to consistently enforce security policies, monitor...
Apr. 25, 2017 05:15 PM EDT Reads: 3,512
@ThingsExpo has been named the Most Influential ‘Smart Cities - IIoT' Account and @BigDataExpo has been named fourteenth by Right Relevance (RR), which provides curated information and intelligence on approximately 50,000 topics. In addition, Right Relevance provides an Insights offering that combines the above Topics and Influencers information with real time conversations to provide actionable intelligence with visualizations to enable decision making. The Insights service is applicable to eve...
Apr. 25, 2017 04:45 PM EDT Reads: 2,632
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Apr. 25, 2017 04:45 PM EDT Reads: 364
Multiple data types are pouring into IoT deployments. Data is coming in small packages as well as enormous files and data streams of many sizes. Widespread use of mobile devices adds to the total. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists will look at the tools and environments that are being put to use in IoT deployments, as well as the team skills a modern enterprise IT shop needs to keep things running, get a handle on all this data, and deli...
Apr. 25, 2017 04:30 PM EDT Reads: 2,289
While some vendors scramble to create and sell you a fancy solution for monitoring your spanking new Amazon Lambdas, hear how you can do it on the cheap using just built-in Java APIs yourself. By exploiting a little-known fact that Lambdas aren’t exactly single threaded, you can effectively identify hot spots in your serverless code. In his session at 20th Cloud Expo, David Martin, Principal Product Owner at CA Technologies, will give a live demonstration and code walkthrough, showing how to o...
Apr. 25, 2017 04:15 PM EDT Reads: 303
SYS-CON Events announced today that Grape Up will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct. 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Grape Up is a software company specializing in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the U.S. and Europe, Grape Up works with a variety of customers from emergi...
Apr. 25, 2017 04:15 PM EDT Reads: 1,999
SYS-CON Events announced today that T-Mobile will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. As America's Un-carrier, T-Mobile US, Inc., is redefining the way consumers and businesses buy wireless services through leading product and service innovation. The Company's advanced nationwide 4G LTE network delivers outstanding wireless experiences to 67.4 million customers who are unwilling to compromise on ...
Apr. 25, 2017 04:00 PM EDT Reads: 944