News Feed Item

John Hardy Joins Forces With Trees New York To Help Mitigate New York City's Regional Urban Heat Island Effect


NEW YORK, April 16, 2014 /PRNewswire/ -- In honor of Earth Month, John Hardy, the sustainable luxury jewelry brand will donate 20% of all Bamboo Collection sales made on JohnHardy.com to support Trees New York (Treesny.org.)

Bamboo planting in Bali. Image courtesy of John Hardy.

As part of John Hardy's mission to be Greener Every Day, the brand initiated its Wear Bamboo, Plant Bamboo initiative in 2007 wherein a portion of proceeds from the Bamboo Collection are used to plant bamboo seedlings in Bali. The goal is to offset the carbon emissions associated with the company's print advertising, travel and electricity usage in order to help John Hardy reach their goal of becoming a carbon neutral company.  To date, the brand has planted over 900,000 bamboo seedlings throughout Bali – where John Hardy jewelry is made in the brand's open air compound that is equal parts studio, workshop and organic farm.

This April, Wear Bamboo, Plant Bamboo will go one step further to benefit Trees New York (Treesny.org) while aiding the organization's goal to plant 100 evergreen trees in New York City by 2015.

Trees New York focuses its tree planting efforts in neighborhoods near highways and commercial trucking zones. These neighborhoods contend with major environmental problems, including disproportionately high child asthma rates.

A healthy tree canopy cover filters the air, reducing particulate matter that aggravates the lungs. Over time, an increased tree canopy shades buildings, streets and sidewalks reducing surface temperatures and energy use. 

An increased tree canopy will help mitigate New York City's regional urban heat island effect, combat air pollution, reduce energy overload, maintain ecosystem balance and improve public health. 

Evergreen trees not only bring beautiful green hues and rich textures to New York City streets, they also clean the air all year round, capturing airborne pollutants even during the winter, when particulate levels are often at their highest.  

On April 22nd, John Hardy brand executives and New York based employees will help refurbish the Pleasant Village Community Garden in East Harlem.


One of a kind. One piece at a time. Each by hand. John Hardy is an authentic handmade jewelry brand reshaping the experience of luxury through a heritage of artisanal design, craftsmanship and ongoing sustainable practices. For more information, visit www.johnhardy.com.


Trees New York, an urban forestry nonprofit organization, has been at the forefront of environmental advocacy in New York City since 1976. Trees New York's mission is to plant, preserve and protect New York City's urban forest through education, citizen participation and advocacy.

Trees New York has 37 years of experience in large-scale tree planting projects, tree care management and consulting, and stewardship training projects. Since its founding, Trees New York has trained over 11,500 adults and 6,000 youth in tree care and stewardship. Since 2005, Trees New York has planted over 3,000 trees in underserved communities throughout New York City. On New York City Housing Authority properties and school playgrounds, from Staten Island to the Bronx, every new tree offers a valuable learning opportunity.

John Hardy Bamboo Collection made of 100% reclaimed silver. Image courtesy of John Hardy.


John Hardy Kapal Bambu showroom located on John Hardy compound in Bali. Image courtesy of John Hardy.


Pictured - Sam Bishop, Trees New York Arborist and Director of Education & Students. Image courtesy of Trees New York.


John Hardy logo

Photo - http://photos.prnewswire.com/prnh/20140416/75693
Photo - http://photos.prnewswire.com/prnh/20140416/75694
Photo - http://photos.prnewswire.com/prnh/20140416/75692
Photo - http://photos.prnewswire.com/prnh/20140416/75691   
Logo - http://photos.prnewswire.com/prnh/20140416/75727

SOURCE John Hardy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Without lifecycle traceability and visibility across the tool chain, stakeholders from Planning-to-Ops have limited insight and answers to who, what, when, why and how across the DevOps lifecycle. This impacts the ability to deliver high quality software at the needed velocity to drive positive business outcomes. In his general session at @DevOpsSummit at 19th Cloud Expo, Eric Robertson, General Manager at CollabNet, will discuss how customers are able to achieve a level of transparency that e...
As software becomes more and more complex, we, as software developers, have been splitting up our code into smaller and smaller components. This is also true for the environment in which we run our code: going from bare metal, to VMs to the modern-day Cloud Native world of containers, schedulers and microservices. While we have figured out how to run containerized applications in the cloud using schedulers, we've yet to come up with a good solution to bridge the gap between getting your conta...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
SYS-CON Events announced today that Streamlyzer will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Streamlyzer is a powerful analytics for video streaming service that enables video streaming providers to monitor and analyze QoE (Quality-of-Experience) from end-user devices in real time.
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Intelligent machines are here. Robots, self-driving cars, drones, bots and many IoT devices are becoming smarter with Machine Learning. In her session at @ThingsExpo, Sudha Jamthe, CEO of IoTDisruptions.com, will discuss the next wave of business disruption at the junction of IoT and AI, impacting many industries and set to change our lives, work and world as we know it.
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
DevOps theory promotes a culture of continuous improvement built on collaboration, empowerment, systems thinking, and feedback loops. But how do you collaborate effectively across the traditional silos? How can you make decisions without system-wide visibility? How can you see the whole system when it is spread across teams and locations? How do you close feedback loops across teams and activities delivering complex multi-tier, cloud, container, serverless, and/or API-based services?
Today every business relies on software to drive the innovation necessary for a competitive edge in the Application Economy. This is why collaboration between development and operations, or DevOps, has become IT’s number one priority. Whether you are in Dev or Ops, understanding how to implement a DevOps strategy can deliver faster development cycles, improved software quality, reduced deployment times and overall better experiences for your customers.
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...