Click here to close now.


News Feed Item

John Hardy Joins Forces With Trees New York To Help Mitigate New York City's Regional Urban Heat Island Effect


NEW YORK, April 16, 2014 /PRNewswire/ -- In honor of Earth Month, John Hardy, the sustainable luxury jewelry brand will donate 20% of all Bamboo Collection sales made on to support Trees New York (

Bamboo planting in Bali. Image courtesy of John Hardy.

As part of John Hardy's mission to be Greener Every Day, the brand initiated its Wear Bamboo, Plant Bamboo initiative in 2007 wherein a portion of proceeds from the Bamboo Collection are used to plant bamboo seedlings in Bali. The goal is to offset the carbon emissions associated with the company's print advertising, travel and electricity usage in order to help John Hardy reach their goal of becoming a carbon neutral company.  To date, the brand has planted over 900,000 bamboo seedlings throughout Bali – where John Hardy jewelry is made in the brand's open air compound that is equal parts studio, workshop and organic farm.

This April, Wear Bamboo, Plant Bamboo will go one step further to benefit Trees New York ( while aiding the organization's goal to plant 100 evergreen trees in New York City by 2015.

Trees New York focuses its tree planting efforts in neighborhoods near highways and commercial trucking zones. These neighborhoods contend with major environmental problems, including disproportionately high child asthma rates.

A healthy tree canopy cover filters the air, reducing particulate matter that aggravates the lungs. Over time, an increased tree canopy shades buildings, streets and sidewalks reducing surface temperatures and energy use. 

An increased tree canopy will help mitigate New York City's regional urban heat island effect, combat air pollution, reduce energy overload, maintain ecosystem balance and improve public health. 

Evergreen trees not only bring beautiful green hues and rich textures to New York City streets, they also clean the air all year round, capturing airborne pollutants even during the winter, when particulate levels are often at their highest.  

On April 22nd, John Hardy brand executives and New York based employees will help refurbish the Pleasant Village Community Garden in East Harlem.


One of a kind. One piece at a time. Each by hand. John Hardy is an authentic handmade jewelry brand reshaping the experience of luxury through a heritage of artisanal design, craftsmanship and ongoing sustainable practices. For more information, visit


Trees New York, an urban forestry nonprofit organization, has been at the forefront of environmental advocacy in New York City since 1976. Trees New York's mission is to plant, preserve and protect New York City's urban forest through education, citizen participation and advocacy.

Trees New York has 37 years of experience in large-scale tree planting projects, tree care management and consulting, and stewardship training projects. Since its founding, Trees New York has trained over 11,500 adults and 6,000 youth in tree care and stewardship. Since 2005, Trees New York has planted over 3,000 trees in underserved communities throughout New York City. On New York City Housing Authority properties and school playgrounds, from Staten Island to the Bronx, every new tree offers a valuable learning opportunity.

John Hardy Bamboo Collection made of 100% reclaimed silver. Image courtesy of John Hardy.


John Hardy Kapal Bambu showroom located on John Hardy compound in Bali. Image courtesy of John Hardy.


Pictured - Sam Bishop, Trees New York Arborist and Director of Education & Students. Image courtesy of Trees New York.


John Hardy logo

Photo -
Photo -
Photo -
Photo -   
Logo -

SOURCE John Hardy

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now ...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound...
In today's enterprise, digital transformation represents organizational change even more so than technology change, as customer preferences and behavior drive end-to-end transformation across lines of business as well as IT. To capitalize on the ubiquitous disruption driving this transformation, companies must be able to innovate at an increasingly rapid pace. Traditional approaches for driving innovation are now woefully inadequate for keeping up with the breadth of disruption and change facin...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNu...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem"...
Culture is the most important ingredient of DevOps. The challenge for most organizations is defining and communicating a vision of beneficial DevOps culture for their organizations, and then facilitating the changes needed to achieve that. Often this comes down to an ability to provide true leadership. As a CIO, are your direct reports IT managers or are they IT leaders? The hard truth is that many IT managers have risen through the ranks based on their technical skills, not their leadership ab...
I recently attended and was a speaker at the 4th International Internet of @ThingsExpo at the Santa Clara Convention Center. I also had the opportunity to attend this event last year and I wrote a blog from that show talking about how the “Enterprise Impact of IoT” was a key theme of last year’s show. I was curious to see if the same theme would still resonate 365 days later and what, if any, changes I would see in the content presented.
Apps and devices shouldn't stop working when there's limited or no network connectivity. Learn how to bring data stored in a cloud database to the edge of the network (and back again) whenever an Internet connection is available. In his session at 17th Cloud Expo, Ben Perlmutter, a Sales Engineer with IBM Cloudant, demonstrated techniques for replicating cloud databases with devices in order to build offline-first mobile or Internet of Things (IoT) apps that can provide a better, faster user e...
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application del...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.