Welcome!

News Feed Item

BuySellAds Teams up with Kantar Media for Programmatic Media Planning Initiative

Kantar Media to Publish BuySellAds' Inventory within Media Planning Platform Used by more than 1,000 US Agencies

BOSTON, April 16, 2014 /PRNewswire-iReach/ -- Kantar Media, in conjunction with BuySellAds and other partners, will launch a programmatic initiative that makes guaranteed digital ad inventory available within the SRDS media-planning platform. Kantar Media will publish the BuySellAds catalog of directly sold ad inventory within SRDS.com, giving media planners access to buy inventory directly from publishers through a programmatic insertion order and proposal system.

BuySellAds' publisher inventory will now gain additional exposure among all major US agencies who use the SRDS.com platform to plan digital media campaigns, including those at the four largest advertising holding companies. The synchronization of BuySellAds' publisher inventory to 3rd party buying and planning tools is the next logical step in solidifying BuySellAds as a "central hub" for publishers to manage their directly sold digital ad inventory.

"Our mission all along has been to automate the buying and selling of the world's best digital advertising inventory," says Todd Garland, Founder and CEO of BuySellAds. "At BSA we've had a relentless focus on simplifying the transaction process for digitally sold advertising since 2008. We have maintained our core vision of making this top tier inventory more easily buyable & sellable throughout the craze of the ad exchanges over the last few years, and it is great to see the higher end of the market starting to mature."

"Through this programmatic initiative, Kantar Media's media planning platform, SRDS.com, can revolutionize how digital media is found and ultimately purchased," says Dina Srinivasan, SRDS Managing Director of Emerging Media, Kantar Media. "At Kantar Media, we remain focused on solving planners' needs throughout the media buying process. SRDS.com is now a centralized tool that media decision makers can use to discover avails and pricing across programmatic channels, and be one-click away from transacting."

The BuySellAds Marketplace provides publishers with reliable liquidity for their directly sold digital ad inventory. Additionally, BuySellAds builds digital advertising software for media companies, ad networks, and larger publishers who are looking to leverage the automation that comes with the "programmatic direct" movement with the ability to maintain control over their brand and ad inventory.

About BuySellAds

BuySellAds software helps advertisers and publishers more easily transact digitally sold ad inventory. Based in Boston, MA, they were ranked #248 on the Inc. 500 in 2012. BuySellAds can be found at http://buysellads.com.

Media Contact: Todd Garland, BuySellAds, 6178302638, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE BuySellAds

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Let’s face it, embracing new storage technologies, capabilities and upgrading to new hardware often adds complexity and increases costs. In his session at 18th Cloud Expo, Seth Oxenhorn, Vice President of Business Development & Alliances at FalconStor, discussed how a truly heterogeneous software-defined storage approach can add value to legacy platforms and heterogeneous environments. The result reduces complexity, significantly lowers cost, and provides IT organizations with improved efficienc...
SYS-CON Events announced today that Isomorphic Software will exhibit at DevOps Summit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Isomorphic Software provides the SmartClient HTML5/AJAX platform, the most advanced technology for building rich, cutting-edge enterprise web applications for desktop and mobile. SmartClient combines the productivity and performance of traditional desktop software with the simp...
"When you think about the data center today, there's constant evolution, The evolution of the data center and the needs of the consumer of technology change, and they change constantly," stated Matt Kalmenson, VP of Sales, Service and Cloud Providers at Veeam Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
To leverage Continuous Delivery, enterprises must consider impacts that span functional silos, as well as applications that touch older, slower moving components. Managing the many dependencies can cause slowdowns. See how to achieve continuous delivery in the enterprise.
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
As companies gain momentum, the need to maintain high quality products can outstrip their development team’s bandwidth for QA. Building out a large QA team (whether in-house or outsourced) can slow down development and significantly increases costs. This eBook takes QA profiles from 5 companies who successfully scaled up production without building a large QA team and includes: What to consider when choosing CI/CD tools How culture and communication can make or break implementation
Actian Corporation has announced the latest version of the Actian Vector in Hadoop (VectorH) database, generally available at the end of July. VectorH is based on the same query engine that powers Actian Vector, which recently doubled the TPC-H benchmark record for non-clustered systems at the 3000GB scale factor (see tpc.org/3323). The ability to easily ingest information from different data sources and rapidly develop queries to make better business decisions is becoming increasingly importan...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.