Welcome!

News Feed Item

Shoutlet Sweetens Cloetta's Social Presence

MADISON, WI -- (Marketwired) -- 04/17/14 -- Shoutlet, the leading independent cloud-based social marketing platform, today announced that Cloetta AB, the pioneering European confectionary brand, has chosen Shoutlet's platform to manage its online communities in a way that will help Cloetta better understand its customer data and evangelise its brand through social. All of Cloetta's 34 brands, including Ahlgrens Billar, Lakerol, Goody Good Stuff, Chewits, Plopp, and Sportlife, are deployed with Shoutlet and span 10 European regions, fueling the growth of its 456M (GBP) business. With its command of social and confectionary market leadership, Cloetta is poised to further its success with Shoutlet as its social foundation.

"After a competitive review analysing the best social platforms in the market, our executive team decided that Shoutlet was the best solution for Cloetta's 34 brands spread out across 10 regions," said Bas Komen, social media director at Cloetta and former social marketing executive for TomTom. "Our business thrives on understanding our customers so, the ability to analyse how they interact with us socially is key in maintaining our leadership in a very competitive market. We felt confident that Shoutlet had the best platform to engage with our customers so we can make the smartest data-driven marketing decisions."

Strengthening a Local Presence
As its social champion, Mr. Komen has a keen grasp of how social marketing can impact business, and has built his career around embracing game-changing technologies that bolster the bottom line. Cloetta has employed a holistic view of all paid, earned, and owned channels and has embraced a strategic approach to social interactions on a local level. The ability to use Shoutlet to quickly and seamlessly deep dive into sentiment, content consumption, and post performance by region allows Cloetta to strategically focus its local initiative to build positive conversations with its growing consumer base.

"In this social age, managing multiple brands, in multiple locations, across multiple social channels is an arduous task," said Roy Jugessur, Head of EMEA for Shoutlet. "Cloetta is challenged with engaging an international customer base, and opting for a social media management platform that allows them to do so efficiently with the right balance of collaboration, coordination, and control is the first step in accomplishing this task in a valuable manner."

Encouraging Positive Conversations
Cloetta's social strategy takes understanding fans a step further, and into building localised -- and often individualised -- conversations for improved brand-fan understanding and relationship intelligence. Cloetta is innovating in the space and encouraging positive interactions at the influencer level by having a view and the tools to engage based on activity and consumer-buying potential.

Shoutlet makes it easy for brands like Cloetta to make the most of its social presence and bring that activity to proven business impact. Leveraging the platform to support the company's Facebook, Twitter, and social contest activities and merging them with owned media is proving overall value to the business. By having this intelligent view into data, Shoutlet is allowing Cloetta to effectively and efficiently use one platform for all engagement needs, increasing brand affinity between consumer and brand.

"We look forward to working with Cloetta to achieve its social goals and further enhance the value of its customer relationships," Jugessur concluded.

About Shoutlet
Shoutlet is an enterprise-class, cloud-based social marketing platform that empowers brands to build meaningful customer relationships by harnessing the power of social media. More than 600 brands and agencies in 50 countries use Shoutlet to publish, engage, and measure social marketing campaigns that gather consumer data to drive business impact. Headquartered in Madison, WI, Shoutlet has additional offices in New York, Chicago, San Francisco, Salt Lake City, and London. Current customers include Fox Sports, Hot Topic, 24 Hour Fitness, NASCAR, Canon, Shutterfly, and Norwegian Cruise Line.

For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.

For media inquiries, contact:

Carol Tong
Director of Corporate Communications
+1 510.304.6139
Email Contact

Ana de Jesus
EMEA Marketing Manager
+44 (0)20 7025 8264
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busin...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
More and more companies are looking to microservices as an architectural pattern for breaking apart applications into more manageable pieces so that agile teams can deliver new features quicker and more effectively. What this pattern has done more than anything to date is spark organizational transformations, setting the foundation for future application development. In practice, however, there are a number of considerations to make that go beyond simply “build, ship, and run,” which changes how...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2017 New York. The 20th Cloud Expo and 7th @ThingsExpo will take place on June 6-8, 2017, at the Javits Center in New York City, NY. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Internet to enable us all to im...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"We are the public cloud providers. We are currently providing 50% of the resources they need for doing e-commerce business in China and we are hosting about 60% of mobile gaming in China," explained Yi Zheng, CPO and VP of Engineering at CDS Global Cloud, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
In IT, we sometimes coin terms for things before we know exactly what they are and how they’ll be used. The resulting terms may capture a common set of aspirations and goals – as “cloud” did broadly for on-demand, self-service, and flexible computing. But such a term can also lump together diverse and even competing practices, technologies, and priorities to the point where important distinctions are glossed over and lost.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
All clouds are not equal. To succeed in a DevOps context, organizations should plan to develop/deploy apps across a choice of on-premise and public clouds simultaneously depending on the business needs. This is where the concept of the Lean Cloud comes in - resting on the idea that you often need to relocate your app modules over their life cycles for both innovation and operational efficiency in the cloud. In his session at @DevOpsSummit at19th Cloud Expo, Valentin (Val) Bercovici, CTO of Soli...
Complete Internet of Things (IoT) embedded device security is not just about the device but involves the entire product’s identity, data and control integrity, and services traversing the cloud. A device can no longer be looked at as an island; it is a part of a system. In fact, given the cross-domain interactions enabled by IoT it could be a part of many systems. Also, depending on where the device is deployed, for example, in the office building versus a factory floor or oil field, security ha...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...
"Qosmos has launched L7Viewer, a network traffic analysis tool, so it analyzes all the traffic between the virtual machine and the data center and the virtual machine and the external world," stated Sebastien Synold, Product Line Manager at Qosmos, in this SYS-CON.tv interview at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...