Welcome!

News Feed Item

Shoutlet Sweetens Cloetta's Social Presence

MADISON, WI -- (Marketwired) -- 04/17/14 -- Shoutlet, the leading independent cloud-based social marketing platform, today announced that Cloetta AB, the pioneering European confectionary brand, has chosen Shoutlet's platform to manage its online communities in a way that will help Cloetta better understand its customer data and evangelise its brand through social. All of Cloetta's 34 brands, including Ahlgrens Billar, Lakerol, Goody Good Stuff, Chewits, Plopp, and Sportlife, are deployed with Shoutlet and span 10 European regions, fueling the growth of its 456M (GBP) business. With its command of social and confectionary market leadership, Cloetta is poised to further its success with Shoutlet as its social foundation.

"After a competitive review analysing the best social platforms in the market, our executive team decided that Shoutlet was the best solution for Cloetta's 34 brands spread out across 10 regions," said Bas Komen, social media director at Cloetta and former social marketing executive for TomTom. "Our business thrives on understanding our customers so, the ability to analyse how they interact with us socially is key in maintaining our leadership in a very competitive market. We felt confident that Shoutlet had the best platform to engage with our customers so we can make the smartest data-driven marketing decisions."

Strengthening a Local Presence
As its social champion, Mr. Komen has a keen grasp of how social marketing can impact business, and has built his career around embracing game-changing technologies that bolster the bottom line. Cloetta has employed a holistic view of all paid, earned, and owned channels and has embraced a strategic approach to social interactions on a local level. The ability to use Shoutlet to quickly and seamlessly deep dive into sentiment, content consumption, and post performance by region allows Cloetta to strategically focus its local initiative to build positive conversations with its growing consumer base.

"In this social age, managing multiple brands, in multiple locations, across multiple social channels is an arduous task," said Roy Jugessur, Head of EMEA for Shoutlet. "Cloetta is challenged with engaging an international customer base, and opting for a social media management platform that allows them to do so efficiently with the right balance of collaboration, coordination, and control is the first step in accomplishing this task in a valuable manner."

Encouraging Positive Conversations
Cloetta's social strategy takes understanding fans a step further, and into building localised -- and often individualised -- conversations for improved brand-fan understanding and relationship intelligence. Cloetta is innovating in the space and encouraging positive interactions at the influencer level by having a view and the tools to engage based on activity and consumer-buying potential.

Shoutlet makes it easy for brands like Cloetta to make the most of its social presence and bring that activity to proven business impact. Leveraging the platform to support the company's Facebook, Twitter, and social contest activities and merging them with owned media is proving overall value to the business. By having this intelligent view into data, Shoutlet is allowing Cloetta to effectively and efficiently use one platform for all engagement needs, increasing brand affinity between consumer and brand.

"We look forward to working with Cloetta to achieve its social goals and further enhance the value of its customer relationships," Jugessur concluded.

About Shoutlet
Shoutlet is an enterprise-class, cloud-based social marketing platform that empowers brands to build meaningful customer relationships by harnessing the power of social media. More than 600 brands and agencies in 50 countries use Shoutlet to publish, engage, and measure social marketing campaigns that gather consumer data to drive business impact. Headquartered in Madison, WI, Shoutlet has additional offices in New York, Chicago, San Francisco, Salt Lake City, and London. Current customers include Fox Sports, Hot Topic, 24 Hour Fitness, NASCAR, Canon, Shutterfly, and Norwegian Cruise Line.

For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.

For media inquiries, contact:

Carol Tong
Director of Corporate Communications
+1 510.304.6139
Email Contact

Ana de Jesus
EMEA Marketing Manager
+44 (0)20 7025 8264
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained , Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, will examine the regulations and provide insight on how it affects technology, challenges the established rules and will usher in new levels of diligence...
SYS-CON Events announced today that SkyScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. SkyScale is a world-class provider of cloud-based, ultra-fast multi-GPU hardware platforms for lease to customers desiring the fastest performance available as a service anywhere in the world. SkyScale builds, configures, and manages dedicated systems strategically located in maximum-securit...
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
The financial services market is one of the most data-driven industries in the world, yet it’s bogged down by legacy CPU technologies that simply can’t keep up with the task of querying and visualizing billions of records. In his session at 20th Cloud Expo, Karthik Lalithraj, a Principal Solutions Architect at Kinetica, discussed how the advent of advanced in-database analytics on the GPU makes it possible to run sophisticated data science workloads on the same database that is housing the rich...
SYS-CON Events announced today that Calligo has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Calligo is an innovative cloud service provider offering mid-sized companies the highest levels of data privacy. Calligo offers unparalleled application performance guarantees, commercial flexibility and a personalized support service from its globally located cloud platfor...
"We want to show that our solution is far less expensive with a much better total cost of ownership so we announced several key features. One is called geo-distributed erasure coding, another is support for KVM and we introduced a new capability called Multi-Part," explained Tim Desai, Senior Product Marketing Manager at Hitachi Data Systems, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.