|By Marketwired .||
|April 17, 2014 03:01 AM EDT||
MADISON, WI -- (Marketwired) -- 04/17/14 -- Shoutlet, the leading independent cloud-based social marketing platform, today announced that Cloetta AB, the pioneering European confectionary brand, has chosen Shoutlet's platform to manage its online communities in a way that will help Cloetta better understand its customer data and evangelise its brand through social. All of Cloetta's 34 brands, including Ahlgrens Billar, Lakerol, Goody Good Stuff, Chewits, Plopp, and Sportlife, are deployed with Shoutlet and span 10 European regions, fueling the growth of its 456M (GBP) business. With its command of social and confectionary market leadership, Cloetta is poised to further its success with Shoutlet as its social foundation.
"After a competitive review analysing the best social platforms in the market, our executive team decided that Shoutlet was the best solution for Cloetta's 34 brands spread out across 10 regions," said Bas Komen, social media director at Cloetta and former social marketing executive for TomTom. "Our business thrives on understanding our customers so, the ability to analyse how they interact with us socially is key in maintaining our leadership in a very competitive market. We felt confident that Shoutlet had the best platform to engage with our customers so we can make the smartest data-driven marketing decisions."
Strengthening a Local Presence
As its social champion, Mr. Komen has a keen grasp of how social marketing can impact business, and has built his career around embracing game-changing technologies that bolster the bottom line. Cloetta has employed a holistic view of all paid, earned, and owned channels and has embraced a strategic approach to social interactions on a local level. The ability to use Shoutlet to quickly and seamlessly deep dive into sentiment, content consumption, and post performance by region allows Cloetta to strategically focus its local initiative to build positive conversations with its growing consumer base.
"In this social age, managing multiple brands, in multiple locations, across multiple social channels is an arduous task," said Roy Jugessur, Head of EMEA for Shoutlet. "Cloetta is challenged with engaging an international customer base, and opting for a social media management platform that allows them to do so efficiently with the right balance of collaboration, coordination, and control is the first step in accomplishing this task in a valuable manner."
Encouraging Positive Conversations
Cloetta's social strategy takes understanding fans a step further, and into building localised -- and often individualised -- conversations for improved brand-fan understanding and relationship intelligence. Cloetta is innovating in the space and encouraging positive interactions at the influencer level by having a view and the tools to engage based on activity and consumer-buying potential.
Shoutlet makes it easy for brands like Cloetta to make the most of its social presence and bring that activity to proven business impact. Leveraging the platform to support the company's Facebook, Twitter, and social contest activities and merging them with owned media is proving overall value to the business. By having this intelligent view into data, Shoutlet is allowing Cloetta to effectively and efficiently use one platform for all engagement needs, increasing brand affinity between consumer and brand.
"We look forward to working with Cloetta to achieve its social goals and further enhance the value of its customer relationships," Jugessur concluded.
Shoutlet is an enterprise-class, cloud-based social marketing platform that empowers brands to build meaningful customer relationships by harnessing the power of social media. More than 600 brands and agencies in 50 countries use Shoutlet to publish, engage, and measure social marketing campaigns that gather consumer data to drive business impact. Headquartered in Madison, WI, Shoutlet has additional offices in New York, Chicago, San Francisco, Salt Lake City, and London. Current customers include Fox Sports, Hot Topic, 24 Hour Fitness, NASCAR, Canon, Shutterfly, and Norwegian Cruise Line.
For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.
Palerra, the cloud security automation company, announced enhanced support for Amazon AWS, allowing IT security and DevOps teams to automate activity and configuration monitoring, anomaly detection, and orchestrated remediation, thereby meeting compliance mandates within complex infrastructure deployments. "Monitoring and threat detection for AWS is a non-trivial task. While Amazon's flexible environment facilitates successful DevOps implementations, it adds another layer, which can become a ...
Jul. 31, 2015 10:15 PM EDT Reads: 301
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Jul. 31, 2015 04:30 PM EDT Reads: 424
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
Jul. 31, 2015 03:00 PM EDT Reads: 493
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
Jul. 31, 2015 02:30 PM EDT Reads: 276
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Jul. 31, 2015 02:30 PM EDT
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
Jul. 31, 2015 02:00 PM EDT Reads: 366
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Jul. 31, 2015 01:45 PM EDT Reads: 101
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.
Jul. 31, 2015 11:45 AM EDT Reads: 132
In a recent research, analyst firm IDC found that the average cost of a critical application failure is $500,000 to $1 million per hour and the average total cost of unplanned application downtime is $1.25 billion to $2.5 billion per year for Fortune 1000 companies. In addition to the findings on the cost of the downtime, the research also highlighted best practices for development, testing, application support, infrastructure, and operations teams.
Jul. 31, 2015 11:45 AM EDT Reads: 123
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
Jul. 31, 2015 10:00 AM EDT Reads: 146
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
Jul. 31, 2015 08:45 AM EDT Reads: 304
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
Jul. 31, 2015 08:00 AM EDT Reads: 162
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Arch...
Jul. 30, 2015 07:30 PM EDT Reads: 1,402
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
Jul. 30, 2015 06:30 PM EDT Reads: 894
Malicious agents are moving faster than the speed of business. Even more worrisome, most companies are relying on legacy approaches to security that are no longer capable of meeting current threats. In the modern cloud, threat diversity is rapidly expanding, necessitating more sophisticated security protocols than those used in the past or in desktop environments. Yet companies are falling for cloud security myths that were truths at one time but have evolved out of existence.
Jul. 30, 2015 06:00 PM EDT Reads: 1,807