Welcome!

News Feed Item

Shoutlet Sweetens Cloetta's Social Presence

MADISON, WI -- (Marketwired) -- 04/17/14 -- Shoutlet, the leading independent cloud-based social marketing platform, today announced that Cloetta AB, the pioneering European confectionary brand, has chosen Shoutlet's platform to manage its online communities in a way that will help Cloetta better understand its customer data and evangelise its brand through social. All of Cloetta's 34 brands, including Ahlgrens Billar, Lakerol, Goody Good Stuff, Chewits, Plopp, and Sportlife, are deployed with Shoutlet and span 10 European regions, fueling the growth of its 456M (GBP) business. With its command of social and confectionary market leadership, Cloetta is poised to further its success with Shoutlet as its social foundation.

"After a competitive review analysing the best social platforms in the market, our executive team decided that Shoutlet was the best solution for Cloetta's 34 brands spread out across 10 regions," said Bas Komen, social media director at Cloetta and former social marketing executive for TomTom. "Our business thrives on understanding our customers so, the ability to analyse how they interact with us socially is key in maintaining our leadership in a very competitive market. We felt confident that Shoutlet had the best platform to engage with our customers so we can make the smartest data-driven marketing decisions."

Strengthening a Local Presence
As its social champion, Mr. Komen has a keen grasp of how social marketing can impact business, and has built his career around embracing game-changing technologies that bolster the bottom line. Cloetta has employed a holistic view of all paid, earned, and owned channels and has embraced a strategic approach to social interactions on a local level. The ability to use Shoutlet to quickly and seamlessly deep dive into sentiment, content consumption, and post performance by region allows Cloetta to strategically focus its local initiative to build positive conversations with its growing consumer base.

"In this social age, managing multiple brands, in multiple locations, across multiple social channels is an arduous task," said Roy Jugessur, Head of EMEA for Shoutlet. "Cloetta is challenged with engaging an international customer base, and opting for a social media management platform that allows them to do so efficiently with the right balance of collaboration, coordination, and control is the first step in accomplishing this task in a valuable manner."

Encouraging Positive Conversations
Cloetta's social strategy takes understanding fans a step further, and into building localised -- and often individualised -- conversations for improved brand-fan understanding and relationship intelligence. Cloetta is innovating in the space and encouraging positive interactions at the influencer level by having a view and the tools to engage based on activity and consumer-buying potential.

Shoutlet makes it easy for brands like Cloetta to make the most of its social presence and bring that activity to proven business impact. Leveraging the platform to support the company's Facebook, Twitter, and social contest activities and merging them with owned media is proving overall value to the business. By having this intelligent view into data, Shoutlet is allowing Cloetta to effectively and efficiently use one platform for all engagement needs, increasing brand affinity between consumer and brand.

"We look forward to working with Cloetta to achieve its social goals and further enhance the value of its customer relationships," Jugessur concluded.

About Shoutlet
Shoutlet is an enterprise-class, cloud-based social marketing platform that empowers brands to build meaningful customer relationships by harnessing the power of social media. More than 600 brands and agencies in 50 countries use Shoutlet to publish, engage, and measure social marketing campaigns that gather consumer data to drive business impact. Headquartered in Madison, WI, Shoutlet has additional offices in New York, Chicago, San Francisco, Salt Lake City, and London. Current customers include Fox Sports, Hot Topic, 24 Hour Fitness, NASCAR, Canon, Shutterfly, and Norwegian Cruise Line.

For more information, visit www.shoutlet.com and follow us on Twitter @shoutlet.

For media inquiries, contact:

Carol Tong
Director of Corporate Communications
+1 510.304.6139
Email Contact

Ana de Jesus
EMEA Marketing Manager
+44 (0)20 7025 8264
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
As enterprises around the world struggle with their digital transformation efforts, many are finding that innovative digital teams are moving much faster than their hidebound IT organizations. Rather than struggling to convince traditional IT to get with the digital program, executives are taking advice from IT research firm Gartner, and encouraging existing IT to continue in their desultory ways. However, many CIOs are realizing the dangers of following Gartner’s advice. The central challenge ...
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
The pace of innovation, vendor lock-in, production sustainability, cost-effectiveness, and managing risk… In his session at 18th Cloud Expo, Dan Choquette, Founder of RackN, will discuss how CIOs are challenged finding the balance of finding the right tools, technology and operational model that serves the business the best. He will discuss how clouds, open source software and infrastructure solutions have benefits but also drawbacks and how workload and operational portability between vendors...
Cloud Object Storage is effectively infinitely scalable and boasts the lowest total costs. But cloud SLAs and T&Cs are traditionally optimized for huge customers like Netflix, so applications demanding better confidentiality or higher availability typically can’t reap the benefits of public cloud storage. In his session at 18th Cloud Expo, Don Martin, CTO of Security First Corp, will provide an overview of innovative technologies available today – secret sharing and information dispersal algori...
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
When it comes to IoT in the enterprise, namely the commercial building and hospitality markets, a benefit not getting the attention it deserves is energy efficiency, and IoT's direct impact on a cleaner, greener environment when installed in smart buildings. Until now clean technology was offered piecemeal and led with point solutions that require significant systems integration to orchestrate and deploy. There didn't exist a 'top down' approach that can manage and monitor the way a Smart Buildi...
Cloud-based NCLC (No-code/low code) application builder platforms empower everyone in the organization to quickly build applications and executable processes that broaden access, deepen collaboration, and enhance transparency for all team members. Line of business owners (LOBO) and operations managers know best their part of the business and their processes. IT departments are beginning to leverage NCLC platforms to empower and enable LOBOs to lead the innovation, transform the organization, an...
Unless you don’t use the internet, don’t live in California, or haven’t been paying attention to the recent news… you should be aware that self-driving cars are on their way to becoming a reality. I have seen them – they are real. If you believe in the future reality of self-driving cars, then continue reading on. If you don’t believe in the future possibilities, then I am not sure what to do to convince you other than discuss the very real changes that will roll out with the consumer producti...
There is an ever-growing explosion of new devices that are connected to the Internet using “cloud” solutions. This rapid growth is creating a massive new demand for efficient access to data. And it’s not just about connecting to that data anymore. This new demand is bringing new issues and challenges and it is important for companies to scale for the coming growth. And with that scaling comes the need for greater security, gathering and data analysis, storage, connectivity and, of course, the...
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, will explain how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.