|By Business Wire||
|April 17, 2014 03:30 AM EDT||
BroadcastMed, Inc. celebrates its 20th Anniversary of developing and applying the most innovative digital broadcasting strategies to healthcare marketing and promotion. Founded in April 1994 as Storyline Pictures, then later renamed ORLive, Inc., the company has matured into one of the internet’s most trusted educational resources for HealthCare Professionals. The company’s ORLive.com website was an industry pioneer in live, online, interactive webcasts of clinical procedures. The expanded BroadcastMed Network curates the very best medical and clinical content developed by the country’s leading academic medical institutions, device manufacturers, pharmaceutical companies and medical education concerns.
“We have succeeded over the years by providing a comprehensive solution set of platform, production and promotions services. Our clients understand that digital marketing is a collaborative art, and we partner in clarifying and amplifying their educational messaging in the form of substantive educational opportunities for healthcare professionals,” says CEO and Co-Founder, Ross Joel.
Available by visiting broadcastmed.com, the BroadcastMed digital library of content provides easy, free access to a broad range of accredited and non-accredited learning opportunities. The network consists of ORLive.com, 17 specialty-specific syndication channels including cardiology, gastroenterology, neurology, oncology and orthopedics and more than 40 affiliate channels. Affiliate channels include UPMC, Brigham and Women’s Hospital, St. David’s HealthCare, The University of Alabama at Birmingham (UAB) Health System, University of Maryland Medical Center, Wake Forest Baptist Health, Medtronic, Stryker, Covidien, and many more.
“The BroadcastMed Network is designed to deliver first-class educational services to an ever-growing population of online learners. Our content partners see very clearly the value of delivering on their educational mandate by expanding their geographical footprint with digital applications,” said BroadcastMed President and Co-Founder, Peter Gailey.
Follow @BroadcastMed for the latest news and updates.
About BroadcastMed, Inc.
BroadcastMed, Inc. is a digital medical broadcasting company. We help the world’s leading hospitals, medical device and medical education companies create and distribute trusted educational content to physicians, allied healthcare professionals and patients. Our clients rely on us to deliver measurable results by expanding their reach through the BroadcastMed Network. The Network includes affiliated broadcast channels feature educational content from some of the world’s top hospitals and physician experts. Also among the BroadcastMed Network affiliates is ORLive.com, a leading digital destination for physicians. For more information visit www.broadcastmed.com.
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According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
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