Welcome!

News Feed Item

Weichai Group Pursues International Growth with Launch of Global Brand Strategy

SHANGHAI, April 17, 2014 /PRNewswire/ -- Weichai Group Holdings Limited ("Weichai"), one of China's largest automobile and equipment manufacturing groups, today announced the launch of its new logo at the 2014 Formula 1 Chinese Grand Prix in Shanghai. As the first Chinese brand to sponsor the Scuderia Ferrari F1 team, Weichai's new logo will be present on Ferrari's F1 cars and on the drivers' uniforms in 2014.

Weichai Global Brand Strategy Launch

The new brand strategy and continued sponsorship reflects Weichai's drive to become a leading equipment manufacturing group globally. With the motto "Green Power, International Weichai", the Company aims to boost sales from 100 billion yuan in 2013 to over 200 billion yuan by 2020 and become one of the world's top 500 companies. Through its partnership with Scuderia Ferrari F1 team and ongoing investment in its international operations, Weichai plans to continue to expand its global presence in 2014.

At a press conference with Scuderia Ferrari held today in Shanghai, Mr. Xuguang Tan, Weichai Group Chairman, said, "In almost 70 years since the company was founded, Weichai has transformed into a company with four business platforms covering vehicles, power trains, luxury yachts and auto parts. We are committed to continuous innovation and the ongoing expansion of our product offerings. We are also focused on building our brand, and the launch of our new logo and enduring partnership with Scuderia Ferrari form an important component of Weichai's development strategy."

In the China market, Weichai owns brands including Weichai Power Engine, Shaanxi Fast Gear, Hande Axle, and Shaanxi Heavy Duty Truck. In order to better integrate into the international market, Weichai Group runs its global businesses following two guiding principles; to leverage its international operations to expand the reach of its core, high quality product portfolio and to rapidly integrate acquisitions into the Group.

Since 2009, Weichai has successfully completed three international acquisitions. In January 2009, Weichai Power acquired Moteurs Baudouin SA, a French designer and manufacturer of engines for the marine sector. In January 2012, Shandong Heavy Industry Group, a Weichai Group subsidiary, acquired a 75% interest in Italy's Ferretti, the world's largest luxury yacht manufacturer. In December 2012, Weichai Power acquired a 25% interest in KION Group, the world's second largest manufacturer of forklift trucks, and 75% of Linde Hydraulics, a KION subsidiary and leader in hydraulic technology.

At the press conference, Fernando Alonso (winner of the 2013 F1 China Grand Prix) and Kimi Raikonnen were present.

Mr. Tan said, "Ferrari is a universally recognized and highly respected brand in China, and we wish Scuderia Ferrari a triumphant return to Shanghai at this year's Grand Prix. With our new global strategy, we hope that Weichai Group can continue to emulate Ferrari's success internationally."

About Weichai Group

Founded in 1946, Weichai is one of the largest automobile and equipment manufacturing groups in China. The Group has approximately 60,000 employees globally, and its 2013 revenuewas RMB100.4 billion. In 2013, Weichai ranked 147th among China's top 500 enterprises, 65th among China's top 500 manufacturing enterprises, and 6th among China's top 100 machinery industry enterprises. Weichai is the only enterprise in China that includes four business platforms covering vehicles, power trains, luxury yachts and auto parts. It is a multinational company with subsidiaries located in Europe, North America and Southeast Asia, and with wholly owned or holding subsidiaries in various provinces and cities in China such as Shandong, Shaanxi, Hunan, Chongqing, Jiangsu, Fujian, Shanghai and Beijing.

Weichai services its international business with offices in more than 30 countries, over 400 authorized service stations and a series of operation centers in Chicago, Marseilles, Forli, Frankfurt and Singapore. Weichai has sold over 100,000 heavy-duty trucks, more than 250,000 engines and other products to more than 100 countries and regions around the world. By the end of 2015, Weichai plans to add 140 new overseas service stations, and increase international revenue to 30% of the Group's total revenue.

About Scuderia Ferrari

Scuderia Ferrari is the racing team division of the automobile brand. It is the oldest team in Grand Prix racing, and statistically the most successful F1 team in history with a record of 15 drivers' championships and 16 constructors' championships. The team principal is Marco Mattiacci, and the drivers are Fernando Alonso and Kimi Raikkonen.

Photo - http://photos.prnewswire.com/prnh/20140417/75981

SOURCE Weichai Group Holdings Limited

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
SYS-CON Events announced today that Juniper Networks (NYSE: JNPR), an industry leader in automated, scalable and secure networks, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Juniper Networks challenges the status quo with products, solutions and services that transform the economics of networking. The company co-innovates with customers and partners to deliver automated, scalable and secure network...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
Everyone wants to use containers, but monitoring containers is hard. New ephemeral architecture introduces new challenges in how monitoring tools need to monitor and visualize containers, so your team can make sense of everything. In his session at @DevOpsSummit, David Gildeh, co-founder and CEO of Outlyer, will go through the challenges and show there is light at the end of the tunnel if you use the right tools and understand what you need to be monitoring to successfully use containers in your...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Analytic. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Grape Up is a software company, specialized in cloud native application development and professional services related to Cloud Foundry PaaS. With five expert teams that operate in various sectors of the market across the USA and Europe, we work with a variety of customers from emerging startups to Fortune 1000 companies.
Financial Technology has become a topic of intense interest throughout the cloud developer and enterprise IT communities. Accordingly, attendees at the upcoming 20th Cloud Expo at the Javits Center in New York, June 6-8, 2017, will find fresh new content in a new track called FinTech.
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that Hitachi, the leading provider the Internet of Things and Digital Transformation, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Hitachi Data Systems, a wholly owned subsidiary of Hitachi, Ltd., offers an integrated portfolio of services and solutions that enable digital transformation through enhanced data management, governance, mobility and analytics. We help globa...
SYS-CON Events announced today that Interoute, owner-operator of one of Europe's largest networks and a global cloud services platform, has been named “Bronze Sponsor” of SYS-CON's 20th Cloud Expo, which will take place on June 6-8, 2017 at the Javits Center in New York, New York. Interoute is the owner-operator of one of Europe's largest networks and a global cloud services platform which encompasses 12 data centers, 14 virtual data centers and 31 colocation centers, with connections to 195 add...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
The age of Digital Disruption is evolving into the next era – Digital Cohesion, an age in which applications securely self-assemble and deliver predictive services that continuously adapt to user behavior. Information from devices, sensors and applications around us will drive services seamlessly across mobile and fixed devices/infrastructure. This evolution is happening now in software defined services and secure networking. Four key drivers – Performance, Economics, Interoperability and Trust ...
Blockchain is a shared, secure record of exchange that establishes trust, accountability and transparency across supply chain networks. Supported by the Linux Foundation's open source, open-standards based Hyperledger Project, Blockchain has the potential to improve regulatory compliance, reduce cost and time for product recall as well as advance trade. Are you curious about Blockchain and how it can provide you with new opportunities for innovation and growth? In her session at 20th Cloud Exp...