Welcome!

News Feed Item

Weichai Group Pursues International Growth with Launch of Global Brand Strategy

SHANGHAI, April 17, 2014 /PRNewswire/ -- Weichai Group Holdings Limited ("Weichai"), one of China's largest automobile and equipment manufacturing groups, today announced the launch of its new logo at the 2014 Formula 1 Chinese Grand Prix in Shanghai. As the first Chinese brand to sponsor the Scuderia Ferrari F1 team, Weichai's new logo will be present on Ferrari's F1 cars and on the drivers' uniforms in 2014.

Weichai Global Brand Strategy Launch

The new brand strategy and continued sponsorship reflects Weichai's drive to become a leading equipment manufacturing group globally. With the motto "Green Power, International Weichai", the Company aims to boost sales from 100 billion yuan in 2013 to over 200 billion yuan by 2020 and become one of the world's top 500 companies. Through its partnership with Scuderia Ferrari F1 team and ongoing investment in its international operations, Weichai plans to continue to expand its global presence in 2014.

At a press conference with Scuderia Ferrari held today in Shanghai, Mr. Xuguang Tan, Weichai Group Chairman, said, "In almost 70 years since the company was founded, Weichai has transformed into a company with four business platforms covering vehicles, power trains, luxury yachts and auto parts. We are committed to continuous innovation and the ongoing expansion of our product offerings. We are also focused on building our brand, and the launch of our new logo and enduring partnership with Scuderia Ferrari form an important component of Weichai's development strategy."

In the China market, Weichai owns brands including Weichai Power Engine, Shaanxi Fast Gear, Hande Axle, and Shaanxi Heavy Duty Truck. In order to better integrate into the international market, Weichai Group runs its global businesses following two guiding principles; to leverage its international operations to expand the reach of its core, high quality product portfolio and to rapidly integrate acquisitions into the Group.

Since 2009, Weichai has successfully completed three international acquisitions. In January 2009, Weichai Power acquired Moteurs Baudouin SA, a French designer and manufacturer of engines for the marine sector. In January 2012, Shandong Heavy Industry Group, a Weichai Group subsidiary, acquired a 75% interest in Italy's Ferretti, the world's largest luxury yacht manufacturer. In December 2012, Weichai Power acquired a 25% interest in KION Group, the world's second largest manufacturer of forklift trucks, and 75% of Linde Hydraulics, a KION subsidiary and leader in hydraulic technology.

At the press conference, Fernando Alonso (winner of the 2013 F1 China Grand Prix) and Kimi Raikonnen were present.

Mr. Tan said, "Ferrari is a universally recognized and highly respected brand in China, and we wish Scuderia Ferrari a triumphant return to Shanghai at this year's Grand Prix. With our new global strategy, we hope that Weichai Group can continue to emulate Ferrari's success internationally."

About Weichai Group

Founded in 1946, Weichai is one of the largest automobile and equipment manufacturing groups in China. The Group has approximately 60,000 employees globally, and its 2013 revenuewas RMB100.4 billion. In 2013, Weichai ranked 147th among China's top 500 enterprises, 65th among China's top 500 manufacturing enterprises, and 6th among China's top 100 machinery industry enterprises. Weichai is the only enterprise in China that includes four business platforms covering vehicles, power trains, luxury yachts and auto parts. It is a multinational company with subsidiaries located in Europe, North America and Southeast Asia, and with wholly owned or holding subsidiaries in various provinces and cities in China such as Shandong, Shaanxi, Hunan, Chongqing, Jiangsu, Fujian, Shanghai and Beijing.

Weichai services its international business with offices in more than 30 countries, over 400 authorized service stations and a series of operation centers in Chicago, Marseilles, Forli, Frankfurt and Singapore. Weichai has sold over 100,000 heavy-duty trucks, more than 250,000 engines and other products to more than 100 countries and regions around the world. By the end of 2015, Weichai plans to add 140 new overseas service stations, and increase international revenue to 30% of the Group's total revenue.

About Scuderia Ferrari

Scuderia Ferrari is the racing team division of the automobile brand. It is the oldest team in Grand Prix racing, and statistically the most successful F1 team in history with a record of 15 drivers' championships and 16 constructors' championships. The team principal is Marco Mattiacci, and the drivers are Fernando Alonso and Kimi Raikkonen.

Photo - http://photos.prnewswire.com/prnh/20140417/75981

SOURCE Weichai Group Holdings Limited

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"DX encompasses the continuing technology revolution, and is addressing society's most important issues throughout the entire $78 trillion 21st-century global economy," said Roger Strukhoff, Conference Chair. "DX World Expo has organized these issues along 10 tracks with more than 150 of the world's top speakers coming to Istanbul to help change the world."
"We focus on SAP workloads because they are among the most powerful but somewhat challenging workloads out there to take into public cloud," explained Swen Conrad, CEO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"As we've gone out into the public cloud we've seen that over time we may have lost a few things - we've lost control, we've given up cost to a certain extent, and then security, flexibility," explained Steve Conner, VP of Sales at Cloudistics,in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We provide IoT solutions. We provide the most compatible solutions for many applications. Our solutions are industry agnostic and also protocol agnostic," explained Richard Han, Head of Sales and Marketing and Engineering at Systena America, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are focused on SAP running in the clouds, to make this super easy because we believe in the tremendous value of those powerful worlds - SAP and the cloud," explained Frank Stienhans, CTO of Ocean9, Inc., in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"Peak 10 is a hybrid infrastructure provider across the nation. We are in the thick of things when it comes to hybrid IT," explained , Chief Technology Officer at Peak 10, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I think DevOps is now a rambunctious teenager – it’s starting to get a mind of its own, wanting to get its own things but it still needs some adult supervision," explained Thomas Hooker, VP of marketing at CollabNet, in this SYS-CON.tv interview at DevOps Summit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are still a relatively small software house and we are focusing on certain industries like FinTech, med tech, energy and utilities. We help our customers with their digital transformation," noted Piotr Stawinski, Founder and CEO of EARP Integration, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We've been engaging with a lot of customers including Panasonic, we've been involved with Cisco and now we're working with the U.S. government - the Department of Homeland Security," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Everything run by electricity will eventually be connected to the Internet. Get ahead of the Internet of Things revolution and join Akvelon expert and IoT industry leader, Sergey Grebnov, in his session at @ThingsExpo, for an educational dive into the world of managing your home, workplace and all the devices they contain with the power of machine-based AI and intelligent Bot services for a completely streamlined experience.
Any startup has to have a clear go –to-market strategy from the beginning. Similarly, any data science project has to have a go to production strategy from its first days, so it could go beyond proof-of-concept. Machine learning and artificial intelligence in production would result in hundreds of training pipelines and machine learning models that are continuously revised by teams of data scientists and seamlessly connected with web applications for tenants and users.
"We're here to tell the world about our cloud-scale infrastructure that we have at Juniper combined with the world-class security that we put into the cloud," explained Lisa Guess, VP of Systems Engineering at Juniper Networks, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"I will be talking about ChatOps and ChatOps as a way to solve some problems in the DevOps space," explained Himanshu Chhetri, CTO of Addteq, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
"We are an IT services solution provider and we sell software to support those solutions. Our focus and key areas are around security, enterprise monitoring, and continuous delivery optimization," noted John Balsavage, President of A&I Solutions, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Your homes and cars can be automated and self-serviced. Why can't your storage? From simply asking questions to analyze and troubleshoot your infrastructure, to provisioning storage with snapshots, recovery and replication, your wildest sci-fi dream has come true. In his session at @DevOpsSummit at 20th Cloud Expo, Dan Florea, Director of Product Management at Tintri, provided a ChatOps demo where you can talk to your storage and manage it from anywhere, through Slack and similar services with...