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Research and Markets: Global Video Ad Tech Systems Market 2014-2016 - Analysis of the $7 Billion Industry
|By Business Wire
|April 17, 2014 05:50 AM EDT
Research and Markets (http://www.researchandmarkets.com/research/4bkvlc/video_ad_tech)
has announced the addition of the "Global
Video Ad Tech Systems Market 2014-2016 - Analysis of the $7 Billion
Industry" report to their offering.
This extensive video ad tech research report is segment-by-segment
portrait of the sector's economic fundamentals, growth trajectories,
media CPMs, serving CPMs, formats supported, business models and
marginal performance yielding net revenue. Each segment (video ad
networks, trafficking platforms and programmatic technologies) is
analyzed against monthly and annual unduplicated inventory, sources of
supply and demand, percentage of spend by format (in-stream, in-banner,
display and overlay), including domestic and international undertakings.
The report, Video Ad Tech Systems: Inventory Clearing, Trafficking,
Spend and Business Operations Analytics: 2014 - 2016, delivers a
segment-by-segment portrait of the sector's economic fundamentals,
growth trajectories, media CPMs, serving CPMs, formats supported,
business models and marginal performance yielding net revenue.
Each segment (video ad networks, trafficking platforms and programmatic
technologies) is analyzed against monthly and annual unduplicated
inventory, sources of supply and demand, percentage of spend by format
(in-stream, in-banner, display and overlay), including domestic and
Video ad networks cleared 17.2% of video spend, trafficking platforms
delivered the equivalent of 55.9% of sector share, and programmatic
systems handled 26.9%.
The digital video advertising industry's roaring momentum toward
workflow efficiency and big data utilization--enriching inventory
transparency and audience demographics--has resulted in a marketplace
rapidly closing the monetization gap across the video ad tech ecosystem,
synchronizing inventory and media spend growth.
As buyers increasingly adopt a range of programmatic tools to better
manage cross-platform demand, publishers are responding with selling
tools and issuing RFP's that address complex criterions for desirable
automated trading outcomes.
The digital video advertising sector is poised to return $4.4 billion in
total net revenue (excluding AOL/Adap.tv and Google's properties) by
The Q & A Forums are important complements to this data-rich study, with
insights tendered by the sector's foremost innovators: Adobe Primetime,
BlackArrow, Blinkx, BrightRoll, Collective, FreeWheel, LiveRail,
Martini, DG/MediaMind, Mixpo, SET Media, Rocket Fuel, SpotXChange,
Videology, Vindico, Visible Measures, YuMe, Inc. and others.
This concentrated inventory, spend, business operations and sector
analytics report is an investment vehicle for agencies, brands,
publishers, operators, consulting practices, tech media services firms,
VCs and investment banks, commented research director Paul A. Palumbo.
Ndn (News Distribution Network)
For more information visit http://www.researchandmarkets.com/research/4bkvlc/video_ad_tech
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