Welcome!

News Feed Item

Cloudera Powers Merkle to Perform Faster and More In-Depth Analysis

Leading CRM Agency Increases Processing Time by 10X

PALO ALTO, CA -- (Marketwired) -- 04/17/14 -- Cloudera, the leader in enterprise analytic data management powered by Apache Hadoop™, today announced that Merkle, a leading technology-enabled, data-driven customer relationship marketing (CRM) agency, is leveraging an enterprise data hub powered by Cloudera technology to support its analytical data-driven methodology to advise brands on how best to reach customers through smarter marketing.

Since deploying its enterprise data hub, Merkle has achieved faster processing times across all of its data by 7-10X, even with increased workloads. In addition to performance enhancements, Merkle is now able to utilize an entire year's worth of data to gain deeper and more productive insights. Previously, Merkle could only process 90-120 days of historical data for predictive analytics. Cloudera's Platform for Big Data has led to total cost of ownership (TCO) savings of over 60% for the management of their data over other platforms, including massively parallel processing (MPP) data warehouse systems.

Merkle has taken full advantage of Cloudera's superior training and support to get its enterprise data hub operational and to realize its full potential. This was one of the key criteria in finding the right partner to help the agency better manage customer demands.

"The Cloudera trainers were not just authorities on Hadoop, but experts in the platforms we were migrating from," said Matthew Mobley, chief marketing technology officer of Merkle. "They completely understood our struggles and have exceeded our expectations on all fronts, which not every shop out there can do. As a CRM agency, we need to present a complete view of an individual, especially with the recent explosion of data points. Cloudera has eliminated barriers while providing the comfort and performance to support an enterprise like ours."

"Feedback and success stories like Merkle are always inspiring," said Mike Olson, chairman, founder and chief strategy officer for Cloudera. "It lets our teams know that we're on the right path. Customer relations is just one industry we are transforming by harnessing the value of big data. By listening to what our users actually need, we can provide the best experience and technology possible."

A complete Cloudera enterprise data hub is an essential component of any modern data center. It frees customers from being dependent on expensive, specialized data storage and compute systems and instead takes full advantage of the power of industry-standard servers on a scale-out architecture -- allowing any company to store, access and analyze any amount of data for as long as needed. Completely secure, governed and managed to meet enterprise requirements, an enterprise data hub powered by Cloudera makes it possible for customers to bring 'compute to the data' and to build a single, unified data system, rather than having to choose which data stores to move from one system to another.

With an enterprise data hub, organizations can now take on large scale, more advanced and diverse workloads and realize new strategic benefits from data that was previously discarded or difficult to incorporate into BI or deep analytic processes. Cloudera strives to offer its customers the highest level of extensibility and security to enable the sophisticated recommendation systems, security information and event management, graph analytics and machine learning capabilities that monetize data, without the costs typically associated with specialized tools.

To learn more about Merkle's success with Cloudera visit: http://www.cloudera.com/content/cloudera/en/our-customers/merkle.html

About Cloudera
Cloudera is revolutionizing enterprise data management by offering the first unified Platform for Big Data, an enterprise data hub built on Apache Hadoop™. Cloudera offers enterprises one place to store, process and analyze all their data, empowering them to extend the value of existing investments while enabling fundamental new ways to derive value from their data. Only Cloudera offers everything needed on a journey to an enterprise data hub, including software for business critical data challenges such as storage, access, management, analysis, security and search. As the leading educator of Hadoop professionals, Cloudera has trained over 20,000 individuals worldwide. Over 900 partners and a seasoned professional services team help deliver greater time to value. Finally, only Cloudera provides proactive and predictive support to run an enterprise data hub with confidence. Leading organizations in every industry plus top public sector organizations globally run Cloudera in production.
www.cloudera.com

Connect with Cloudera
Read our blog: http://www.cloudera.com/blog/
Follow us on Twitter: http://twitter.com/cloudera
Visit us on Facebook: http://www.facebook.com/cloudera

Cloudera, Cloudera Platform for Big Data, Cloudera Enterprise Basic Edition, Cloudera Enterprise Flex Edition, Cloudera Enterprise Data Hub Edition and CDH are trademarks or registered trademarks of Cloudera in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

About Merkle
Merkle, a technology enabled, data driven customer relationship marketing (CRM) firm, is the nation's largest privately-held agency. For more than 25 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 2,100 employees, the privately held corporation is headquartered in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Hagerstown; Little Rock; London; Minneapolis; Montvale, NJ; Nanjing; New York; Philadelphia; Pittsburgh; San Francisco and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit www.merkleinc.com.

Press Contacts
North America
Deborah Mullan
Bhava Communications for Cloudera
[email protected]
+1-510-984-6122

Europe
Richard Botley
Ketchum for Cloudera
[email protected]
+44 (0) 20 7611 3788

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle. In his session at 18th Cloud Expo, ...
Contextual Analytics of various threat data provides a deeper understanding of a given threat and enables identification of unknown threat vectors. In his session at @ThingsExpo, David Dufour, Head of Security Architecture, IoT, Webroot, Inc., discussed how through the use of Big Data analytics and deep data correlation across different threat types, it is possible to gain a better understanding of where, how and to what level of danger a malicious actor poses to an organization, and to determin...
Extreme Computing is the ability to leverage highly performant infrastructure and software to accelerate Big Data, machine learning, HPC, and Enterprise applications. High IOPS Storage, low-latency networks, in-memory databases, GPUs and other parallel accelerators are being used to achieve faster results and help businesses make better decisions. In his session at 18th Cloud Expo, Michael O'Neill, Strategic Business Development at NVIDIA, focused on some of the unique ways extreme computing is...
Digital transformation has increased the pace of business creating a productivity divide between the technology haves and have nots. Managing financial information on spreadsheets and piecing together insight from numerous disconnected systems is no longer an option. Rapid market changes and aggressive competition are motivating business leaders to reevaluate legacy technology investments in search of modern technologies to achieve greater agility, reduced costs and organizational efficiencies. ...
CI/CD is conceptually straightforward, yet often technically intricate to implement since it requires time and opportunities to develop intimate understanding on not only DevOps processes and operations, but likely product integrations with multiple platforms. This session intends to bridge the gap by offering an intense learning experience while witnessing the processes and operations to build from zero to a simple, yet functional CI/CD pipeline integrated with Jenkins, Github, Docker and Azure...
Fact: storage performance problems have only gotten more complicated, as applications not only have become largely virtualized, but also have moved to cloud-based infrastructures. Storage performance in virtualized environments isn’t just about IOPS anymore. Instead, you need to guarantee performance for individual VMs, helping applications maintain performance as the number of VMs continues to go up in real time. In his session at Cloud Expo, Dhiraj Sehgal, Product and Marketing at Tintri, sha...
"We do one of the best file systems in the world. We learned how to deal with Big Data many years ago and we implemented this knowledge into our software," explained Jakub Ratajczak, Business Development Manager at MooseFS, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Traditional IT, great for stable systems of record, is struggling to cope with newer, agile systems of engagement requirements coming straight from the business. In his session at 18th Cloud Expo, William Morrish, General Manager of Product Sales at Interoute, will outline ways of exploiting new architectures to enable both systems and building them to support your existing platforms, with an eye for the future. Technologies such as Docker and the hyper-convergence of computing, networking and...
Containers, microservices and DevOps are all the rage lately. You can read about how great they are and how they’ll change your life and the industry everywhere. So naturally when we started a new company and were deciding how to architect our app, we went with microservices, containers and DevOps. About now you’re expecting a story of how everything went so smoothly, we’re now pushing out code ten times a day, but the reality is quite different.
The hierarchical architecture that distributes "compute" within the network specially at the edge can enable new services by harnessing emerging technologies. But Edge-Compute comes at increased cost that needs to be managed and potentially augmented by creative architecture solutions as there will always a catching-up with the capacity demands. Processing power in smartphones has enhanced YoY and there is increasingly spare compute capacity that can be potentially pooled. Uber has successfully ...
Using new techniques of information modeling, indexing, and processing, new cloud-based systems can support cloud-based workloads previously not possible for high-throughput insurance, banking, and case-based applications. In his session at 18th Cloud Expo, John Newton, CTO, Founder and Chairman of Alfresco, described how to scale cloud-based content management repositories to store, manage, and retrieve billions of documents and related information with fast and linear scalability. He addres...
You want to start your DevOps journey but where do you begin? Do you say DevOps loudly 5 times while looking in the mirror and it suddenly appears? Do you hire someone? Do you upskill your existing team? Here are some tips to help support your DevOps transformation. Conor Delanbanque has been involved with building & scaling teams in the DevOps space globally. He is the Head of DevOps Practice at MThree Consulting, a global technology consultancy. Conor founded the Future of DevOps Thought Leade...
When building large, cloud-based applications that operate at a high scale, it’s important to maintain a high availability and resilience to failures. In order to do that, you must be tolerant of failures, even in light of failures in other areas of your application. “Fly two mistakes high” is an old adage in the radio control airplane hobby. It means, fly high enough so that if you make a mistake, you can continue flying with room to still make mistakes. In his session at 18th Cloud Expo, Lee A...
While some developers care passionately about how data centers and clouds are architected, for most, it is only the end result that matters. To the majority of companies, technology exists to solve a business problem, and only delivers value when it is solving that problem. 2017 brings the mainstream adoption of containers for production workloads. In his session at 21st Cloud Expo, Ben McCormack, VP of Operations at Evernote, discussed how data centers of the future will be managed, how the p...
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...