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AutoNation Reports Record First Quarter EPS from Continuing Operations

- Adjusted EPS from continuing operations was $0.75, a record for first quarter results and an increase of 10% compared to the year-ago period

FORT LAUDERDALE, Fla., April 17, 2014 /PRNewswire/ -- AutoNation, Inc. (NYSE: AN), America's largest automotive retailer, today reported 2014 first quarter adjusted net income from continuing operations of $91 million, or $0.75 per share, compared to net income from continuing operations of $83 million, or $0.68 per share, for the same period in the prior year, a 10% improvement on a per-share basis. On a GAAP basis, first quarter 2014 net income from continuing operations was $96 million, or $0.79 per share. Reconciliations of non-GAAP financial measures are included in the attached financial tables.

2014 first quarter revenue totaled $4.4 billion, compared to $4.1 billion in the year-ago period, an increase of 7%, driven by stronger performance in all business sectors – new vehicles, used vehicles, parts and service, and finance and insurance.  In the first quarter of 2014, AutoNation's retail new vehicle unit sales increased 4% on a same store basis and 6% overall. 

Mike Jackson, Chairman and Chief Executive Officer, said, "AutoNation delivered solid growth in EPS and operating income in the first quarter of 2014 compared to the prior year, driven by gross profit growth in all of our business sectors. We continue to expect U.S. industry new vehicle unit sales to increase 3% to 5%, bringing U.S. industry new vehicle sales above 16 million units in 2014."

During the first quarter of 2014, AutoNation repurchased 2.4 million shares of common stock for an aggregate purchase price of $115.7 million. As of April 16, 2014, AutoNation has approximately $400 million remaining Board authorization for share repurchase and 119 million shares outstanding. 

Segment results(1) for the first quarter of 2014 were as follows:

  • Domestic - Domestic segment income(2) was $64 million compared to year-ago segment income of $59 million, an increase of 9%.
  • Import - Import segment income(2) was $65 million compared to year-ago segment income of $71 million, a decrease of 8%.
  • Premium Luxury - Premium Luxury segment income(2) was $83 million compared to year-ago segment income of $69 million, an increase of 21%.

The first quarter conference call may be accessed by telephone at (888) 769-8515 (password: AutoNation) at 11:00 a.m. Eastern Time or on AutoNation's investor relations website at investors.autonation.com.

The webcast will also be available on our website under "Events & Presentations" following the call. A playback of the conference call will be available after 1:00 p.m. Eastern Time on April 17, 2014, through April 24, 2014 by calling (800) 839-2314 (password 75300).

(1)

AutoNation has three operating segments: Domestic, Import, and Premium Luxury. The Domestic segment is comprised of stores that sell vehicles manufactured by General Motors, Ford, and Chrysler; the Import segment is comprised of stores that sell vehicles manufactured primarily by Toyota, Honda, Nissan, and Hyundai; and the Premium Luxury segment is comprised of stores that sell vehicles manufactured primarily by Mercedes-Benz, BMW, Lexus, and Audi.



(2)

Segment income for each of our segments is defined as operating income less floorplan interest expense.

 

About AutoNation, Inc.
AutoNation is transforming the automotive retail industry through bold leadership.  We deliver a superior automotive retail experience through our customer-focused sales and service processes.   Owning and operating 270 new vehicle franchises, which sell 33 new vehicle brands across 15 states, AutoNation is America's largest automotive retailer, with state-of-the-art operations and the ability to leverage economies of scale that benefit the customer.  As an indication of our leadership position in our industry, AutoNation is a component of the S&P 500 Index. 

Please visit investors.autonation.com, www.autonation.com, www.twitter.com/autonation, www.twitter.com/CEOMikeJackson, www.facebook.com/autonation, and www.facebook.com/CEOMikeJackson, where AutoNation discloses additional information about the Company, its business, and its results of operations.

FORWARD-LOOKING STATEMENTS
This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Words such as "anticipates," "expects," "intends," "goals," "plans," "believes," "continues," "may," "will," and variations of such words and similar expressions are intended to identify such forward-looking statements. Statements regarding our expectations for the future performance of our franchises and the automotive retail industry, as well as statements that describe our objectives, goals, or plans, are forward-looking statements. Our forward-looking statements reflect our current expectations concerning future results and events, and they involve known and unknown risks, uncertainties and other factors that are difficult to predict and may cause our actual results, performance or achievements to be materially different from any future results, performance and achievements expressed or implied by these statements. These risks, uncertainties and other factors include, among others: our ability to integrate successfully acquired and awarded franchises and to attain planned sales volumes within our expected time frames; economic conditions generally; conditions in the credit markets and changes in interest rates; the success and financial viability of vehicle manufacturers and distributors with which we hold franchises; factors affecting our goodwill and other intangible asset impairment testing; natural disasters and other adverse weather events; restrictions imposed by vehicle manufacturers; the resolution of legal and administrative proceedings; regulatory factors affecting our business; and other factors described in our news releases and filings made under the securities laws, including, among others, our Annual Reports on Form 10-K, our Quarterly Reports on Form 10-Q and our Current Reports on Form 8-K.  Forward-looking statements contained in this news release speak only as of the date of this news release, and we undertake no obligation to update these forward-looking statements to reflect subsequent events or circumstances.

NON-GAAP FINANCIAL MEASURES
This press release and the attached financial tables contain certain non-GAAP financial measures as defined under SEC rules, such as adjusted net income and earnings per share from continuing operations, which exclude certain items disclosed in the attached financial tables. As required by SEC rules, the Company provides reconciliations of these measures to the most directly comparable GAAP measures. The Company believes that these non-GAAP financial measures improve the transparency of the Company's disclosure, provide a meaningful presentation of the Company's results from its core business operations excluding the impact of items not related to the Company's ongoing core business operations, and improve the period-to-period comparability of the Company's results from its core business operations.

AUTONATION, INC. 

UNAUDITED CONDENSED CONSOLIDATED INCOME STATEMENTS

(In millions, except per share data)











Three Months Ended March 31,





2014


2013









Revenue:







New vehicle


$               2,428.6


$               2,257.7



Used vehicle


1,049.7


1,009.7



Parts and service


671.0


636.6



Finance and insurance, net


172.4


155.6



Other


41.8


36.8


Total revenue


4,363.5


4,096.4









Cost of sales:







New vehicle


2,282.7


2,116.0



Used vehicle


955.4


923.7



Parts and service


384.3


364.3



Other


33.7


28.4


Total cost of sales


3,656.1


3,432.4









Gross profit


707.4


664.0









Selling, general and administrative expenses


500.7


473.3


Depreciation and amortization


25.6


22.7


Other income, net


(8.0)


(1.4)









Operating income


189.1


169.4









Non-operating income (expense) items:







Floorplan interest expense


(13.2)


(12.9)



Other interest expense


(21.6)


(22.3)



Interest income


-


0.1



Other income, net


1.5


1.6









Income from continuing operations before income taxes


155.8


135.9









Income tax provision


60.3


52.7









Net income from continuing operations


95.5


83.2









Loss from discontinued operations, net of income taxes


(0.4)


(0.2)
















Net income


$                     95.1


$                     83.0
















Diluted earnings (loss) per share*:







Continuing operations


$                     0.79


$                     0.68



Discontinued operations


$                           -


$                           -










Net income


$                     0.78


$                     0.67
















Weighted average common shares outstanding


121.3


123.0









Common shares outstanding, net of treasury stock, at period end


119.4


121.3
















* Earnings per share amounts are calculated discretely and therefore may not add up to the total.


 

 AUTONATION, INC. 

 UNAUDITED SUPPLEMENTARY DATA 

 ($ in millions, except per vehicle data) 



























Operating Highlights


Three Months Ended March 31,






2014


2013


$ Variance


% Variance


Revenue:












New vehicle


$          2,428.6


$          2,257.7


$             170.9


7.6




  Retail used vehicle


945.8


899.2


46.6


5.2




  Wholesale


103.9


110.5


(6.6)


(6.0)




Used vehicle


1,049.7


1,009.7


40.0


4.0




Finance and insurance, net


172.4


155.6


16.8


10.8



Total variable operations


3,650.7


3,423.0


227.7


6.7



Parts and service


671.0


636.6


34.4


5.4



Other


41.8


36.8


5.0




Total revenue


$          4,363.5


$          4,096.4


$             267.1


6.5


























Gross profit:












New vehicle


$             145.9


$             141.7


$                 4.2


3.0




  Retail used vehicle


92.8


83.4


9.4


11.3




  Wholesale


1.5


2.6


(1.1)






Used vehicle


94.3


86.0


8.3


9.7




Finance and insurance


172.4


155.6


16.8


10.8



Total variable operations


412.6


383.3


29.3


7.6



Parts and service


286.7


272.3


14.4


5.3



Other


8.1


8.4


(0.3)




Total gross profit


707.4


664.0


43.4


6.5














Selling, general and administrative expenses


500.7


473.3


(27.4)


(5.8)














Depreciation and amortization


25.6


22.7


(2.9)




Other income, net


(8.0)


(1.4)


6.6




 Operating income 


189.1


169.4


19.7


11.6














Non-operating income (expense) items:












Floorplan interest expense


(13.2)


(12.9)


(0.3)






Other interest expense


(21.6)


(22.3)


0.7






Interest income


-


0.1


(0.1)






Other income, net


1.5


1.6


(0.1)




Income from continuing operations before income taxes


$             155.8


$             135.9


$               19.9


14.6














Retail vehicle unit sales:












New 


71,223


67,159


4,064


6.1




Used


52,136


50,505


1,631


3.2






123,359


117,664


5,695


4.8














Revenue per vehicle retailed:












New 


$           34,099


$           33,617


$                482


1.4




Used


$           18,141


$           17,804


$                337


1.9














Gross profit per vehicle retailed:












New 


$             2,048


$             2,110


$                 (62)


(2.9)




Used


$             1,780


$             1,651


$                129


7.8




Finance and insurance


$             1,398


$             1,322


$                  76


5.7




Total variable operations(1)


$             3,333


$             3,235


$                  98


3.0




























Operating Percentages


 Three Months Ended March 31, 










2014 (%)


2013 (%)


















Revenue mix percentages:












New vehicle


55.7


55.1








Used vehicle


24.1


24.6








Parts and service


15.4


15.5








Finance and insurance, net


4.0


3.8








Other


0.8


1.0










100.0


100.0


















Gross profit mix percentages:












New vehicle


20.6


21.3








Used vehicle


13.3


13.0








Parts and service


40.5


41.0








Finance and insurance


24.4


23.4








Other


1.2


1.3










100.0


100.0


















Operating items as a percentage of revenue:












Gross profit:












   New vehicle


6.0


6.3








   Used vehicle - retail


9.8


9.3








   Parts and service


42.7


42.8








   Total


16.2


16.2








Selling, general and administrative expenses


11.5


11.6








Operating income


4.3


4.1


















Operating items as a percentage of total gross profit:












Selling, general and administrative expenses


70.8


71.3








Operating income


26.7


25.5






























(1)

Total variable operations gross profit per vehicle retailed is calculated by dividing the sum of new vehicle, retail used vehicle, and finance and insurance gross profit by total retail vehicle unit sales.


 

 AUTONATION, INC. 

 UNAUDITED SUPPLEMENTARY DATA 

 ($ in millions) 
























Segment Operating Highlights


Three Months Ended March 31,





2014


2013


$ Variance


% Variance
























Revenue:











Domestic


$            1,473.0


$            1,378.0


$                 95.0


6.9



Import


1,549.4


1,503.7


45.7


3.0



Premium luxury


1,306.4


1,172.9


133.5


11.4



    Total segment revenue


4,328.8


4,054.6


274.2


6.8



Corporate and other


34.7


41.8


(7.1)


(17.0)



    Total consolidated revenue


$            4,363.5


$            4,096.4


$               267.1


6.5
























Segment income*











Domestic


$                 63.8


$                 58.6


$                  5.2


8.9



Import


65.4


71.0


(5.6)


(7.9)



Premium luxury


83.3


68.8


14.5


21.1



    Total segment income


212.5


198.4


14.1


7.1













Corporate and other


(36.6)


(41.9)


5.3




Add:  Floorplan interest expense


13.2


12.9


0.3




Operating income


$               189.1


$               169.4


$                 19.7


11.6













* Segment income for each of our segments is defined as operating income less floorplan interest expense















Retail new vehicle unit sales:











Domestic


23,815


22,544


1,271


5.6



Import


34,925


33,032


1,893


5.7



Premium luxury


12,483


11,583


900


7.8





71,223


67,159


4,064


6.1

























Brand Mix - New Vehicle Retail Units Sold













 Three Months Ended March 31, 









2014 (%)


2013 (%)


















Domestic:











   Ford, Lincoln


17.7


18.3







   Chevrolet, Buick, Cadillac, GMC


10.0


10.3







   Chrysler, Jeep, Dodge


5.7


5.0







     Domestic total


33.4


33.6


















Import:











   Honda


11.4


11.1







   Toyota


19.0


20.1







   Nissan


11.6


11.0







   Other imports


7.1


7.0







     Import total


49.1


49.2


















Premium Luxury:











   Mercedes-Benz


7.5


7.4







   BMW


4.6


4.7







   Lexus


2.6


2.2







   Audi


1.0


1.2







   Other premium luxury (Land Rover, Porsche)


1.8


1.7







     Premium Luxury total


17.5


17.2




















100.0


100.0






 

 AUTONATION, INC. 

 UNAUDITED SUPPLEMENTARY DATA, Continued 

 ($ in millions) 










































Capital Expenditures / Stock Repurchases


 Three Months Ended March 31, 








2014


2013















Capital expenditures(1)


$                   34.9


$                  23.1





Cash paid for acquisitions


$                        -


$                    2.8





Proceeds from exercises of stock options


$                   15.3


$                    7.9





Stock repurchases:









          Aggregate purchase price


$                 115.7


$                    2.2





          Shares repurchased (in millions)


2.4


0.1

























Floorplan Assistance and Expense


 Three Months Ended March 31, 






2014


2013


 Variance 























Floorplan assistance earned (included in cost of sales)


$                   24.0


$                   18.6


$                    5.4



New vehicle floorplan interest expense


(12.7)


(12.3)


(0.4)













          Net new vehicle inventory carrying benefit


$                   11.3


$                    6.3


$                    5.0























Balance Sheet and Other Highlights






















March 31, 2014


December 31, 2013


March 31, 2013













Cash and cash equivalents


$                   69.2


$                   69.2


$                   46.3



Inventory


$              2,712.0


$              2,827.2


$              2,499.8



Total floorplan notes payable


$              2,844.2


$              3,029.0


$              2,541.0



Non-vehicle debt


$              1,803.9


$              1,839.9


$              1,957.3



Equity


$              2,068.9


$              2,061.7


$              1,786.6



New days supply (industry standard of selling days)(2)


 61 days 


 62 days 


 62 days 



Used days supply (trailing calendar month days) 


 31 days 


 35 days 


 29 days 

































Key Credit Agreement Covenant Compliance Calculations



















Ratio of funded indebtedness/









Adjusted EBITDA




 2.16x 





Covenant

less than or equal to


 3.75x 















Ratio of funded indebtedness including floorplan/









Total capitalization including floorplan




56.4%





Covenant


less than or equal to


65.0%

























(1) Includes accrued construction in progress and excludes property acquired under capital leases





(2) As of December 31, 2013, we have revised our method of calculating new vehicle days supply to exclude fleet sales and in-transit inventory. We have revised prior periods to conform to our revised method of calculation




 

 AUTONATION, INC. 

 UNAUDITED SUPPLEMENTARY DATA, Continued 

 ($ in millions, except per share data) 













































Comparable Basis Reconciliations*














Three Months Ended March 31,





 Net Income 


 Diluted Earnings Per Share** 
















2014


2013


2014


2013












As reported



$                    95.1


$                    83.0


$                    0.78


$                    0.67













Discontinued operations, net of income taxes



0.4


0.2


$                         -


$                         -











From continuing operations, as reported



95.5


83.2


$                    0.79


$                    0.68













Net gain related to business/property dispositions



(5.0)


-


$                   (0.04)


$                         -












Adjusted 



$                    90.5


$                    83.2


$                    0.75


$                    0.68























*

Please refer to the "Non-GAAP Financial Measures" section of the Press Release.



**

Diluted earnings per share amounts are calculated discretely and therefore may not add up to the total.



 

 AUTONATION, INC. 

 UNAUDITED SAME STORE DATA 

 ($ in millions, except per vehicle data) 



























Operating Highlights


Three Months Ended March 31,






2014


2013


$ Variance


% Variance


Revenue:












New vehicle


$           2,388.2


$           2,257.7


$              130.5


5.8




  Retail used vehicle


931.5


899.2


32.3


3.6




  Wholesale


102.0


110.5


(8.5)


(7.7)




Used vehicle


1,033.5


1,009.7


23.8


2.4




Finance and insurance, net


170.0


155.6


14.4


9.3



Total variable operations


3,591.7


3,423.0


168.7


4.9



Parts and service


660.5


636.6


23.9


3.8



Other


40.6


36.8


3.8




Total revenue


$           4,292.8


$           4,096.4


$              196.4


4.8


























Gross profit:












New vehicle


$              143.6


$              141.7


$                 1.9


1.3




  Retail used vehicle


91.4


83.4


8.0


9.6




  Wholesale


1.4


2.6


(1.2)






Used vehicle


92.8


86.0


6.8


7.9




Finance and insurance


170.0


155.6


14.4


9.3



Total variable operations


406.4


383.3


23.1


6.0



Parts and service


282.3


272.3


10.0


3.7



Other


8.0


8.4


(0.4)




Total gross profit


$              696.7


$              664.0


$               32.7


4.9


























Retail vehicle unit sales:












New 


69,724


67,159


2,565


3.8




Used


51,111


50,505


606


1.2






120,835


117,664


3,171


2.7














Revenue per vehicle retailed:












New 


$            34,252


$            33,617


$                635


1.9




Used


$            18,225


$            17,804


$                421


2.4














Gross profit per vehicle retailed:












New 


$              2,060


$              2,110


$                 (50)


(2.4)




Used


$              1,788


$              1,651


$                137


8.3




Finance and insurance


$              1,407


$              1,322


$                  85


6.4




Total variable operations(1)


$              3,352


$              3,235


$                117


3.6




























Operating Percentages


 Three Months Ended March 31, 










2014 (%)


2013 (%)


















Revenue mix percentages:












New vehicle


55.6


55.1








Used vehicle


24.1


24.6








Parts and service


15.4


15.5








Finance and insurance, net


4.0


3.8








Other


0.9


1.0










100.0


100.0


















Gross profit mix percentages:












New vehicle


20.6


21.3








Used vehicle


13.3


13.0








Parts and service


40.5


41.0








Finance and insurance


24.4


23.4








Other


1.2


1.3










100.0


100.0


















Operating items as a percentage of revenue:












Gross profit:












   New vehicle


6.0


6.3








   Used vehicle - retail


9.8


9.3








   Parts and service


42.7


42.8








   Total


16.2


16.2






























(1)


Total variable operations gross profit per vehicle retailed is calculated by dividing the sum of new vehicle, retail used vehicle, and finance and insurance gross profit by total retail vehicle unit sales.


 

SOURCE AutoNation, Inc.

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SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
Many banks and financial institutions are experimenting with containers in development environments, but when will they move into production? Containers are seen as the key to achieving the ultimate in information technology flexibility and agility. Containers work on both public and private clouds, and make it easy to build and deploy applications. The challenge for regulated industries is the cost and complexity of container security compliance. VM security compliance is already challenging, ...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today that Tintri Inc., a leading producer of VM-aware storage (VAS) for virtualization and cloud environments, will exhibit at the 18th International CloudExpo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Enterprise networks are complex. Moreover, they were designed and deployed to meet a specific set of business requirements at a specific point in time. But, the adoption of cloud services, new business applications and intensifying security policies, among other factors, require IT organizations to continuously deploy configuration changes. Therefore, enterprises are looking for better ways to automate the management of their networks while still leveraging existing capabilities, optimizing perf...
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...
In his session at 18th Cloud Expo, Bruce Swann, Senior Product Marketing Manager at Adobe, will discuss how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects). Bruce Swann has more than 15 years of experience working with digital marketing disciplines like web analytics, social med...