Click here to close now.




















Welcome!

News Feed Item

true[X] Names Mathews, Murdoch and Miller to Board of Directors

true[X] media, the leading engagement advertising platform, has named Mich Mathews, former Microsoft CMO; James Murdoch, Co-Chief Operating Officer of 21st Century Fox; and Jonathan Miller, former Chairman of AOL and News Corp’s digital division; to the company’s board of directors. In active advisory roles, Mathews, Murdoch and Miller bring unparalleled advertising and media expertise to true[X] media’s mission to power the perfect advertising system for digital media with best-in-class engagement advertising technologies.

“Mich, James and Jon each represent the very top of their fields in media, advertising and digital, and their insights will be invaluable as we continue to expand in key areas,” said Joe Marchese, CEO of true[X]. “Their experience defining and shaping new consumer-focused content and advertising models aligns with our goal to elevate and evolve the digital advertising industry. “

Mich Mathews, a 22-year veteran of Microsoft, most recently served as the company’s CMO. She oversaw Microsoft’s multi-billion-dollar marketing budget and led its consumer and business-to-business marketing to hundreds of millions of customers in over 70 countries. Mathews is an active angel investor and teaches at UCLA and USC.

“I’m a big believer in the value and benefit engagement advertising delivers for a brand, and the true[X] platform is paving the way to scale this category,” Mathews said. “They have a very strong team and a pioneering product, so it was an easy decision to join their board.”

As 21st Century Fox’s Co-Chief Operating Officer, James Murdoch works across the Company’s global portfolio of businesses. He has direct responsibility for 21st Century Fox’s global television business, comprising the Fox Networks Group in the United States and internationally, the Company’s holdings in BSkyB, Sky Deutschland, Sky Italia and STAR India. Murdoch is a non-executive director of Yankee Global Enterprises, and a member of the Board of Trustees of the Harvard Lampoon. He also serves as a board member for both 21st Century Fox and News Corp.

“Joe and the team at true[X] are clear thought leaders around the development of new advertising platforms,” said Murdoch. “This is an area of exciting innovation and true[X] is pioneering a new way to deliver real value to media and marketers alike.”

Jonathan Miller has served as Chairman and Chief Executive Officer of the Digital Media Group at News Corporation, where he acted as News Corp’s principal executive for Hulu. Miller also served as Chairman and CEO of AOL from 2002 to 2006. Miller previously held the role of CEO and President of USA Information and Services, now split into Expedia and IACI. Miller is also on the board at the American Film Institute. He holds a B.A. from Harvard College.

“In both my time at AOL and at News Corp, there was always a question of how advertising would evolve to meet the needs of a digital world,” said Miller. “After seeing the true[X] platform for engagement advertising, I felt strongly they had one of, if not 'the' answer to what advertising needs to evolve into. I can't see a reason why publishers of high quality content wouldn't adopt this format.”

Mathews, Murdoch and Miller join true[X] media’s board, which includes leading venture capitalists from Redpoint, Jafco, Norwest and Pinnacle.

About true[X] media:

true[X] media delivers effective advertising for on-demand, interactive media. We believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of “zero waste” advertising. true[X] media provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers.

Originally founded in 2007, true(X) media pioneered the engagement-based ad model, is headquartered in Los Angeles and New York, with offices in Chicago, San Francisco, Atlanta, and Detroit. For more information, visit www.truex.com or follow us on Twitter @true_x_media.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that HPM Networks will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. For 20 years, HPM Networks has been integrating technology solutions that solve complex business challenges. HPM Networks has designed solutions for both SMB and enterprise customers throughout the San Francisco Bay Area.
For IoT to grow as quickly as analyst firms’ project, a lot is going to fall on developers to quickly bring applications to market. But the lack of a standard development platform threatens to slow growth and make application development more time consuming and costly, much like we’ve seen in the mobile space. In his session at @ThingsExpo, Mike Weiner, Product Manager of the Omega DevCloud with KORE Telematics Inc., discussed the evolving requirements for developers as IoT matures and conducte...
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin,...
With SaaS use rampant across organizations, how can IT departments track company data and maintain security? More and more departments are commissioning their own solutions and bypassing IT. A cloud environment is amorphous and powerful, allowing you to set up solutions for all of your user needs: document sharing and collaboration, mobile access, e-mail, even industry-specific applications. In his session at 16th Cloud Expo, Shawn Mills, President and a founder of Green House Data, discussed h...
Mobile, social, Big Data, and cloud have fundamentally changed the way we live. “Anytime, anywhere” access to data and information is no longer a luxury; it’s a requirement, in both our personal and professional lives. For IT organizations, this means pressure has never been greater to deliver meaningful services to the business and customers.
Container technology is sending shock waves through the world of cloud computing. Heralded as the 'next big thing,' containers provide software owners a consistent way to package their software and dependencies while infrastructure operators benefit from a standard way to deploy and run them. Containers present new challenges for tracking usage due to their dynamic nature. They can also be deployed to bare metal, virtual machines and various cloud platforms. How do software owners track the usag...
The Internet of Everything (IoE) brings together people, process, data and things to make networked connections more relevant and valuable than ever before – transforming information into knowledge and knowledge into wisdom. IoE creates new capabilities, richer experiences, and unprecedented opportunities to improve business and government operations, decision making and mission support capabilities.
Chuck Piluso presented a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. Prior to Secure Infrastructure and Services, Mr. Piluso founded North American Telecommunication Corporation, a facilities-based Competitive Local Exchange Carrier licensed by the Public Service Commission in 10 states, serving as the company's chairman and president from 1997 to 2000. Between 1990 and 1997, Mr. Piluso served as chairman & founder of International Te...
There are many considerations when moving applications from on-premise to cloud. It is critical to understand the benefits and also challenges of this migration. A successful migration will result in lower Total Cost of Ownership, yet offer the same or higher level of robustness. In his session at 15th Cloud Expo, Michael Meiner, an Engineering Director at Oracle, Corporation, analyzed a range of cloud offerings (IaaS, PaaS, SaaS) and discussed the benefits/challenges of migrating to each offe...
Puppet Labs has announced the next major update to its flagship product: Puppet Enterprise 2015.2. This release includes new features providing DevOps teams with clarity, simplicity and additional management capabilities, including an all-new user interface, an interactive graph for visualizing infrastructure code, a new unified agent and broader infrastructure support.
SYS-CON Events announced today that MobiDev, a software development company, will exhibit at the 17th International Cloud Expo®, which will take place November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. MobiDev is a software development company with representative offices in Atlanta (US), Sheffield (UK) and Würzburg (Germany); and development centers in Ukraine. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobi...
One of the hottest areas in cloud right now is DRaaS and related offerings. In his session at 16th Cloud Expo, Dale Levesque, Disaster Recovery Product Manager with Windstream's Cloud and Data Center Marketing team, will discuss the benefits of the cloud model, which far outweigh the traditional approach, and how enterprises need to ensure that their needs are properly being met.
Learn how to solve the problem of keeping files in sync between multiple Docker containers. In his session at 16th Cloud Expo, Aaron Brongersma, Senior Infrastructure Engineer at Modulus, discussed using rsync, GlusterFS, EBS and Bit Torrent Sync. He broke down the tools that are needed to help create a seamless user experience. In the end, can we have an environment where we can easily move Docker containers, servers, and volumes without impacting our applications? He shared his results so yo...
Palerra, the cloud security automation company, announced enhanced support for Amazon AWS, allowing IT security and DevOps teams to automate activity and configuration monitoring, anomaly detection, and orchestrated remediation, thereby meeting compliance mandates within complex infrastructure deployments. "Monitoring and threat detection for AWS is a non-trivial task. While Amazon's flexible environment facilitates successful DevOps implementations, it adds another layer, which can become a ...
In their session at 17th Cloud Expo, Hal Schwartz, CEO of Secure Infrastructure & Services (SIAS), and Chuck Paolillo, CTO of Secure Infrastructure & Services (SIAS), provide a study of cloud adoption trends and the power and flexibility of IBM Power and Pureflex cloud solutions. In his role as CEO of Secure Infrastructure & Services (SIAS), Hal Schwartz provides leadership and direction for the company.