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true[X] Names Mathews, Murdoch and Miller to Board of Directors
|By Business Wire
|April 17, 2014 08:06 AM EDT
true[X] media, the leading engagement advertising platform, has named
Mich Mathews, former Microsoft CMO; James Murdoch, Co-Chief Operating
Officer of 21st Century Fox; and Jonathan Miller, former Chairman of AOL
and News Corp’s digital division; to the company’s board of directors.
In active advisory roles, Mathews, Murdoch and Miller bring unparalleled
advertising and media expertise to true[X] media’s mission to power the
perfect advertising system for digital media with best-in-class
engagement advertising technologies.
“Mich, James and Jon each represent the very top of their fields in
media, advertising and digital, and their insights will be invaluable as
we continue to expand in key areas,” said Joe Marchese, CEO of true[X].
“Their experience defining and shaping new consumer-focused content and
advertising models aligns with our goal to elevate and evolve the
digital advertising industry. “
Mich Mathews, a 22-year veteran of Microsoft, most recently served as
the company’s CMO. She oversaw Microsoft’s multi-billion-dollar
marketing budget and led its consumer and business-to-business marketing
to hundreds of millions of customers in over 70 countries. Mathews is an
active angel investor and teaches at UCLA and USC.
“I’m a big believer in the value and benefit engagement advertising
delivers for a brand, and the true[X] platform is paving the way to
scale this category,” Mathews said. “They have a very strong team and a
pioneering product, so it was an easy decision to join their board.”
As 21st Century Fox’s Co-Chief Operating Officer, James Murdoch works
across the Company’s global portfolio of businesses. He has direct
responsibility for 21st Century Fox’s global television business,
comprising the Fox Networks Group in the United States and
internationally, the Company’s holdings in BSkyB, Sky Deutschland, Sky
Italia and STAR India. Murdoch is a non-executive director of Yankee
Global Enterprises, and a member of the Board of Trustees of the Harvard
Lampoon. He also serves as a board member for both 21st Century Fox and
“Joe and the team at true[X] are clear thought leaders around the
development of new advertising platforms,” said Murdoch. “This is an
area of exciting innovation and true[X] is pioneering a new way to
deliver real value to media and marketers alike.”
Jonathan Miller has served as Chairman and Chief Executive Officer of
the Digital Media Group at News Corporation, where he acted as News
Corp’s principal executive for Hulu. Miller also served as Chairman and
CEO of AOL from 2002 to 2006. Miller previously held the role of CEO and
President of USA Information and Services, now split into Expedia and
IACI. Miller is also on the board at the American Film Institute. He
holds a B.A. from Harvard College.
“In both my time at AOL and at News Corp, there was always a question of
how advertising would evolve to meet the needs of a digital world,” said
Miller. “After seeing the true[X] platform for engagement advertising, I
felt strongly they had one of, if not 'the' answer to what advertising
needs to evolve into. I can't see a reason why publishers of high
quality content wouldn't adopt this format.”
Mathews, Murdoch and Miller join true[X] media’s board, which includes
leading venture capitalists from Redpoint, Jafco, Norwest and Pinnacle.
About true[X] media:
true[X] media delivers effective advertising for on-demand, interactive
media. We believe that ads should be enabling rather than interruptive,
and have built the definitive engagement advertising system around our
core product of true[ATTENTION], which delivers on the promise of “zero
waste” advertising. true[X] media provides the best advertising
experience for consumers, the best monetization for premium publishers
and the best return for brand advertisers.
Originally founded in 2007, true(X) media pioneered the engagement-based
ad model, is headquartered in Los Angeles and New York, with offices in
Chicago, San Francisco, Atlanta, and Detroit. For more information,
or follow us on Twitter @true_x_media.
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