|By Business Wire||
|April 17, 2014 08:06 AM EDT||
true[X] media, the leading engagement advertising platform, has named Mich Mathews, former Microsoft CMO; James Murdoch, Co-Chief Operating Officer of 21st Century Fox; and Jonathan Miller, former Chairman of AOL and News Corp’s digital division; to the company’s board of directors. In active advisory roles, Mathews, Murdoch and Miller bring unparalleled advertising and media expertise to true[X] media’s mission to power the perfect advertising system for digital media with best-in-class engagement advertising technologies.
“Mich, James and Jon each represent the very top of their fields in media, advertising and digital, and their insights will be invaluable as we continue to expand in key areas,” said Joe Marchese, CEO of true[X]. “Their experience defining and shaping new consumer-focused content and advertising models aligns with our goal to elevate and evolve the digital advertising industry. “
Mich Mathews, a 22-year veteran of Microsoft, most recently served as the company’s CMO. She oversaw Microsoft’s multi-billion-dollar marketing budget and led its consumer and business-to-business marketing to hundreds of millions of customers in over 70 countries. Mathews is an active angel investor and teaches at UCLA and USC.
“I’m a big believer in the value and benefit engagement advertising delivers for a brand, and the true[X] platform is paving the way to scale this category,” Mathews said. “They have a very strong team and a pioneering product, so it was an easy decision to join their board.”
As 21st Century Fox’s Co-Chief Operating Officer, James Murdoch works across the Company’s global portfolio of businesses. He has direct responsibility for 21st Century Fox’s global television business, comprising the Fox Networks Group in the United States and internationally, the Company’s holdings in BSkyB, Sky Deutschland, Sky Italia and STAR India. Murdoch is a non-executive director of Yankee Global Enterprises, and a member of the Board of Trustees of the Harvard Lampoon. He also serves as a board member for both 21st Century Fox and News Corp.
“Joe and the team at true[X] are clear thought leaders around the development of new advertising platforms,” said Murdoch. “This is an area of exciting innovation and true[X] is pioneering a new way to deliver real value to media and marketers alike.”
Jonathan Miller has served as Chairman and Chief Executive Officer of the Digital Media Group at News Corporation, where he acted as News Corp’s principal executive for Hulu. Miller also served as Chairman and CEO of AOL from 2002 to 2006. Miller previously held the role of CEO and President of USA Information and Services, now split into Expedia and IACI. Miller is also on the board at the American Film Institute. He holds a B.A. from Harvard College.
“In both my time at AOL and at News Corp, there was always a question of how advertising would evolve to meet the needs of a digital world,” said Miller. “After seeing the true[X] platform for engagement advertising, I felt strongly they had one of, if not 'the' answer to what advertising needs to evolve into. I can't see a reason why publishers of high quality content wouldn't adopt this format.”
Mathews, Murdoch and Miller join true[X] media’s board, which includes leading venture capitalists from Redpoint, Jafco, Norwest and Pinnacle.
About true[X] media:
true[X] media delivers effective advertising for on-demand, interactive media. We believe that ads should be enabling rather than interruptive, and have built the definitive engagement advertising system around our core product of true[ATTENTION], which delivers on the promise of “zero waste” advertising. true[X] media provides the best advertising experience for consumers, the best monetization for premium publishers and the best return for brand advertisers.
Originally founded in 2007, true(X) media pioneered the engagement-based ad model, is headquartered in Los Angeles and New York, with offices in Chicago, San Francisco, Atlanta, and Detroit. For more information, visit www.truex.com or follow us on Twitter @true_x_media.
Artificial Intelligence has the potential to massively disrupt IoT. In his session at 18th Cloud Expo, AJ Abdallat, CEO of Beyond AI, will discuss what the five main drivers are in Artificial Intelligence that could shape the future of the Internet of Things. AJ Abdallat is CEO of Beyond AI. He has over 20 years of management experience in the fields of artificial intelligence, sensors, instruments, devices and software for telecommunications, life sciences, environmental monitoring, process...
May. 5, 2016 07:45 PM EDT Reads: 1,498
Increasing IoT connectivity is forcing enterprises to find elegant solutions to organize and visualize all incoming data from these connected devices with re-configurable dashboard widgets to effectively allow rapid decision-making for everything from immediate actions in tactical situations to strategic analysis and reporting. In his session at 18th Cloud Expo, Shikhir Singh, Senior Developer Relations Manager at Sencha, will discuss how to create HTML5 dashboards that interact with IoT devic...
May. 5, 2016 07:00 PM EDT Reads: 1,470
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., will focus on real world deployments of DDoS mitigation strategies in every layer of the network. He will give an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He will also outline what we have found in our experience managing and running thousands of Linux and Unix managed service platforms and what specifically c...
May. 5, 2016 07:00 PM EDT Reads: 1,375
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
May. 5, 2016 06:00 PM EDT Reads: 1,038
We’ve worked with dozens of early adopters across numerous industries and will debunk common misperceptions, which starts with understanding that many of the connected products we’ll use over the next 5 years are already products, they’re just not yet connected. With an IoT product, time-in-market provides much more essential feedback than ever before. Innovation comes from what you do with the data that the connected product provides in order to enhance the customer experience and optimize busi...
May. 5, 2016 06:00 PM EDT Reads: 1,367
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
May. 5, 2016 05:00 PM EDT Reads: 1,272
Many private cloud projects were built to deliver self-service access to development and test resources. While those clouds delivered faster access to resources, they lacked visibility, control and security needed for production deployments. In their session at 18th Cloud Expo, Steve Anderson, Product Manager at BMC Software, and Rick Lefort, Principal Technical Marketing Consultant at BMC Software, will discuss how a cloud designed for production operations not only helps accelerate developer...
May. 5, 2016 05:00 PM EDT Reads: 1,369
A critical component of any IoT project is the back-end systems that capture data from remote IoT devices and structure it in a way to answer useful questions. Traditional data warehouse and analytical systems are mature technologies that can be used to handle large data sets, but they are not well suited to many IoT-scale products and the need for real-time insights. At Fuze, we have developed a backend platform as part of our mobility-oriented cloud service that uses Big Data-based approache...
May. 5, 2016 04:00 PM EDT Reads: 771
Peak 10, Inc., has announced the implementation of IT service management, a business process alignment initiative based on the widely adopted Information Technology Infrastructure Library (ITIL) framework. The implementation of IT service management enhances Peak 10’s current service-minded approach to IT delivery by propelling the company to deliver higher levels of personalized and prompt service. The majority of Peak 10’s operations employees have been trained and certified in the ITIL frame...
May. 5, 2016 04:00 PM EDT Reads: 1,188
trust and privacy in their ecosystem. Assurance and protection of device identity, secure data encryption and authentication are the key security challenges organizations are trying to address when integrating IoT devices. This holds true for IoT applications in a wide range of industries, for example, healthcare, consumer devices, and manufacturing. In his session at @ThingsExpo, Lancen LaChance, vice president of product management, IoT solutions at GlobalSign, will teach IoT developers how t...
May. 5, 2016 03:45 PM EDT Reads: 730
As the rapid adoption of containers continues, companies are finding that they lack the operational tools to understand the behavior of applications deployed in these containers, and how to identify issues in their application infrastructure. For example, how are multiple containers within an application impacting each other’s performance? If an application’s service is degraded, which container is to blame? In the case of an application outage, what was the root cause of the outage?
May. 5, 2016 03:00 PM EDT Reads: 1,182
Digital payments using wearable devices such as smart watches, fitness trackers, and payment wristbands are an increasing area of focus for industry participants, and consumer acceptance from early trials and deployments has encouraged some of the biggest names in technology and banking to continue their push to drive growth in this nascent market. Wearable payment systems may utilize near field communication (NFC), radio frequency identification (RFID), or quick response (QR) codes and barcodes...
May. 5, 2016 02:45 PM EDT Reads: 1,065
SYS-CON Events announced today that CollabNet (www.collabnet.com) a global leader in enterprise software development and delivery solutions that help customers create high-quality applications at speed, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. The CEO of CollabNet Flint Brenton will also present about DevOps challenges in today’s global, open, and heterogeneous world of software development.
May. 5, 2016 02:39 PM EDT Reads: 320
SYS-CON Events announced today that Peak 10, Inc., a national IT infrastructure and cloud services provider, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Peak 10 provides reliable, tailored data center and network services, cloud and managed services. Its solutions are designed to scale and adapt to customers’ changing business needs, enabling them to lower costs, improve performance and focus inter...
May. 5, 2016 02:30 PM EDT Reads: 1,488
Much of the value of DevOps comes from a (renewed) focus on measurement, sharing, and continuous feedback loops. In increasingly complex DevOps workflows and environments, and especially in larger, regulated, or more crystallized organizations, these core concepts become even more critical. In his session at @DevOpsSummit at 18th Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, will show how, by focusing on 'metrics that matter,' you can provide objective, transparent, and meaningfu...
May. 5, 2016 02:30 PM EDT Reads: 1,209