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Bitzio Announces West Coast Showroom Agreement for E-Motion Apparel

LOS ANGELES, CA -- (Marketwired) -- 04/17/14 -- Bitzio (OTCQB: BTZO), a fashion acquisition company operating under the trade name Democratique, announced today that E-Motion Apparel has signed an agreement with the noted Los Angeles showroom, Noëtic.

"The placement in the Noëtic Showroom offers us broader visibility to the west coast buyers who understand the sophistication and simplicity of our apparel," said Marilu Brassington, Co-Founder of E-Motion Apparel and CFO of Democratique. "We are a lifestyle brand that embodies femininity, individuality and spirit, ideas that resonate well with customers in locations such as California and the Southwest."

E-Motion Apparel is equal parts fashion, function and wearable art. E-Motion has refined the tie-dying technique, and applied it to sophisticated, feminine styles resulting in a product line that is both comfortable and eye-catching. Available in over 40 stores, E-Motion is rapidly moving into the larger markets.

Michelle Roberts, Co-Founder of the Noëtic Showroom, has nearly 20 years of fashion industry experience and has a track record of selecting lines that are placed into major department stores throughout the country.

"E-Motion Apparel is a beautiful quality line that I feel will do very well in coastal regions," says Ms. Roberts. "The line rounds out our showroom nicely and compliments some of our other lines."

Gordon McDougall, CEO of Democratique added, "E-Motion's placement in the Noëtic showroom validates the power of what we are building and offers valuable exposure to our other brands. We are moving rapidly in a very promising direction."

Democratique (www.democratiquela.com) acquires emerging apparel brands just past the start-up stage, pairs them with our talented team of experienced apparel businesspeople, and equips them with the resources needed to take their brands to the next level.

To learn more, visit www.noeticshowroom.com and www.emotionapparelinc.com

About Bitzio, Inc.

Bitzio, Inc. (OTCQB: BTZO) started as a mobile app development business leveraging celebrity and athlete followings. With its learning's from the celebrity market, in mid-2013, Bitzio shifted its focus to fashion with a unique Los Angeles-based apparel incubation model. Uniquely qualified to identify promising apparel brands, Bitzio accelerates these emerging brands with its access to capital, extensive industry experience, centralized operations and established manufacturing and distribution channels.

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the acquisition of E-Motion Apparel and its performance thereafter; The terms and phrases "expects," "would," "will," "believes," and similar terms and phrases are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Bitzio in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Bitzio believes are appropriate in the circumstances. Many factors could cause Bitzio's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Bitzio that may cause actual results to differ are set forth in Bitzio's periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Bitzio's forward-looking statements. Bitzio has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

CONTACT:

For Investor and Media Inquiries:
Investor Relations
Bitzio, Inc.
Email: [email protected]

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