Welcome!

News Feed Item

LocalVox Launches First-Ever Retail 150 Annual Local Marketing Report Card

Research Reveals that Major Retailers Lag Behind on Local Search, Mobile, Social Media and Content Marketing Efforts, Leaving Billions in Revenue off the Table

NEW YORK, April 17, 2014 /PRNewswire/ -- When it comes to using local marketing to attract and retain customers and beat out the competition, many of the top 150 U.S. retailers are falling behind on local search, mobile, social media and content marketing efforts, according to a new report launched by LocalVox, an integrated local, social and mobile marketing platform that helps to drive online customers into brick-and-mortar stores.

This indicates that companies either don't understand local marketing or are choosing not to invest in it, even though the magnitude of online interaction creates a mandate for retailers to invest in local Internet marketing. The industry is growing 13.8 percent year-over-year, from $26.5 billion in 2013 to over $44.5 billion in 2017, and half of in-store sales are influenced online, according to Forrester.

On average, businesses earned a failing grade of 3.58 out of 10 for comprehensive local marketing efforts: only 11 of the companies scored above a 5, and 12 companies scored less than a 2. Despite the fact that no company is engaging with local marketing correctly, a handful of them are at least starting to make an effort.

 

Top 10 Brands for Local Marketing

1.     Whole Foods Market

2.     Walmart

3.     Verizon Wireless

4.     Best Buy

5.     Michaels Stores

6.     Brinker International

7.     Hy-Vee

8.     Barnes and Noble

9.     Sears Holdings

10.  Gap

Bottom 10 Brands for Local Marketing

1.     Bodega Latina

2.     Alimentation Couche-Tard

3.     Stater Bros Holding

4.     Good Neighborhood Pharmacy

5.     Aldi

6.     QuikTrip

7.     SUPERVALU

8.     Ahold USA / Royal Ahold

9.     Zales

10.  Save Mart

 

When it comes to SEO (grade: 4.95), a third of retailers are beginning to focus on optimizing for local search but are still missing the key criteria to win terms. Google Place page optimization and data cleansing is the first step, and over half of the retailers haven't even started with these basics.

 

Top 10 Brands for Local SEO

1.     Verizon Wireless

2.     Kohl's

3.     Best Buy

4.     Bloomin' Brands

5.     Nieman Marcus

6.     PetSmart

7.     Belk

8.     Rite Aid

9.     Staples

10.  Apple Stores

Bottom 10 Brands for Local SEO

1.     Dell

2.     Alimentation Couche-Tard

3.     McDonald's

4.     A&P

5.     Aldi

6.     Wakefern / ShopRite

7.     Save Mart

8.     DineEquity

9.     Bi-Lo

10.  J.C. Penney

 

Also, while most retailers chose to actively invest in local mobile marketing (grade: 6.20), 20 percent of them have ignored it completely: 16 percent of retailers scored between a 0 and 1 in the mobile category, but brands that actually invested in mobile efforts scored high marks, with 78 percent earning above a 5.

 

Top 10 Brands for Local Mobile Mktg.

1.     Verizon Wireless

2.     Dick's Sporting Goods

3.     A&P

4.     7-Eleven

5.     Buckle

6.     The Fresh Market

7.     Helzberg's Diamond Shops

8.     Michaels Stores

9.     Costco

10.  Pier 1 Imports

Bottom 10 Brands for Local Mobile Mktg.

1.     Michael Kors

2.     Sally Beauty Holdings

3.     PetSmart

4.     SUPERVALU

5.     Kroger

6.     Dunkin Brands

7.     Zales

8.     Dell

9.     Foot Locker

10.  Nieman Marcus

 

Retailers are continuing to struggle with local marketing fragmentation, especially when it comes to social media (grade: 0.28). National retailers have adopted social media at the brand level but are failing across the board on enabling and responding to local social media channels, such as review sites and Facebook location pages. As a result, the local social gap continues to be a challenge for many businesses.

 

Top 10 Brands for Local Social Media

1.     Whole Foods Market

2.     Hy-Vee

3.     Barnes and Noble

4.     Dell

5.     Walmart

6.     Brinker International

7.     Gap

8.     Chick-fil-A

9.     Nordstrom

10.  Lululemon Athletica

Bottom 10 Brands for Local Social Media

125 brands tied with 0 points

Content marketing (grade: 2.69), however, continues to struggle to scale: creating content on a local level limits scale without the aid of local technology platforms or regional- or store-level enablement programs. With limited resources, marketers are more focused on scaling less-effective cost-per-click advertising.

 

Top 10 Brands for Local Content Mktg.

1.     Whole Foods Market

2.     American Eagle Outfitters

3.     Walmart

4.     Best Buy

5.     Sears Holdings

6.     Macy's

7.     Michaels Stores

8.     Brinker International

9.     Sally Beauty Holdings

10.  Ethan Allen Interiors

Bottom 10 Brands for Local Content Mktg.

1.     Bodega Latina

2.     Good Neighborhood Pharmacy

3.     QuikTrip

4.     Winco Foods

5.     Sports Authority

6.     L Brands (formerly Limited)

7.     Stein Mart

8.     Zales

9.     Dick's Sporting Goods

10.  Pier 1 Imports

 

"Given that national brands that integrate local marketing processes are expected to increase revenues 10 to 15 percent by 2015, according to Gartner, it's astonishing that so many major retailers are leaving a billion-dollar opportunity off the table for their businesses," said Trevor Sumner, founder and president of LocalVox. "And with 91 percent of retail still local, companies have an obligation to influence consumer purchase behavior in-store by driving online messaging. This is imperative to not only achieve success but also to simply survive in today's economic climate."

For more information on the LocalVox platform and to learn more about its agency partners, click here.

About LocalVox
LocalVox is an online marketing platform solution that allows businesses to easily and efficiently manage and publish native content to every local digital touch point. LocalVox is based in New York City with offices in Boston and Charlotte, and has been named the third hottest startup in NYC by Business Insider and the best high tech tool for new business entrepreneurs by Good Day New York. Check out the LocalVox blog, Facebook and Twitter for more news and insight.

Media Contacts:
Anne Donohoe / Caitlin Kasunich
[email protected] / [email protected]  
732-620-0033 / 212-896-1241

 

SOURCE LocalVox

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SYS-CON Events announced today that Taica will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Taica manufacturers Alpha-GEL brand silicone components and materials, which maintain outstanding performance over a wide temperature range -40C to +200C. For more information, visit http://www.taica.co.jp/english/.
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
When it comes to cloud computing, the ability to turn massive amounts of compute cores on and off on demand sounds attractive to IT staff, who need to manage peaks and valleys in user activity. With cloud bursting, the majority of the data can stay on premises while tapping into compute from public cloud providers, reducing risk and minimizing need to move large files. In his session at 18th Cloud Expo, Scott Jeschonek, Director of Product Management at Avere Systems, discussed the IT and busine...
Organizations do not need a Big Data strategy; they need a business strategy that incorporates Big Data. Most organizations lack a road map for using Big Data to optimize key business processes, deliver a differentiated customer experience, or uncover new business opportunities. They do not understand what’s possible with respect to integrating Big Data into the business model.
Companies are harnessing data in ways we once associated with science fiction. Analysts have access to a plethora of visualization and reporting tools, but considering the vast amount of data businesses collect and limitations of CPUs, end users are forced to design their structures and systems with limitations. Until now. As the cloud toolkit to analyze data has evolved, GPUs have stepped in to massively parallel SQL, visualization and machine learning.
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, will discuss how they b...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities – ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups. As a result, many firms employ new business models that place enormous impor...
The next XaaS is CICDaaS. Why? Because CICD saves developers a huge amount of time. CD is an especially great option for projects that require multiple and frequent contributions to be integrated. But… securing CICD best practices is an emerging, essential, yet little understood practice for DevOps teams and their Cloud Service Providers. The only way to get CICD to work in a highly secure environment takes collaboration, patience and persistence. Building CICD in the cloud requires rigorous a...
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that MIRAI Inc. will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. MIRAI Inc. are IT consultants from the public sector whose mission is to solve social issues by technology and innovation and to create a meaningful future for people.
Data scientists must access high-performance computing resources across a wide-area network. To achieve cloud-based HPC visualization, researchers must transfer datasets and visualization results efficiently. HPC clusters now compute GPU-accelerated visualization in the cloud cluster. To efficiently display results remotely, a high-performance, low-latency protocol transfers the display from the cluster to a remote desktop. Further, tools to easily mount remote datasets and efficiently transfer...
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, will provide a fun and simple way to introduce Machine Leaning to anyone and everyone. Together we will solve a machine learning problem and find an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intellige...
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...