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Seersucker: The Fashionable Solution To Summer Heat

CELEBRITY TAILOR MOHAN'S: MEN FLOCKING TO RETRO SEERSUCKER FABRICS BECAUSE OF NEW COLORS, STYLES & COMFORT

NEW YORK, April 17, 2014 /PRNewswire/ -- The 2014 edition of the Old Farmer's Almanac is just out and predicting an extraordinarily hot summer in the Northeast.  But, that is not news to celebrity tailor Mohan's Custom Tailors whose executives are already seeing a renewed popularity of seersucker as an alternative, seasonal fabric.

With a composition of thin cotton, ever so slightly rumpled, seersucker provides an airy fit that has long made it popular for the summer months, and particularly for people in warmer climates. It is available in many new colors and styles, although traditionally in a striped pattern of blue, tan or green-and-white.   

"Because it is cotton, the fabric is far cooler and more breathable than your typical winter and fall wool suits, and seersucker traditionally lends itself to bright, light colors that naturally play well during the summer months," said Mohan's Sales Manager KJ Singh. "The renewed interest we are seeing from stylish men can be attributed to new colors and better tailoring styles that might have kept them away from the fabric in the past. All the while the wearer is significantly cooler than they would be in a traditional suit."    

From the time of its American introduction in 1907 by New Orleans clothier, Joseph Haspel, seersucker has endured as a popular choice among stylistically conscious men who wish to remains cool and comfortable through use of an airy, breathable fabric that miraculously retains its form and color, despite the more frequent washings inevitably required from summer wear.

Mohan's Custom Tailors has designed over 150,000 beautifully crafted and fitted made to order men's suits, shirts, formalwear, and top-coats since 1972. With over 14,000 of the finest fabrics from England and Italy to choose from, Mohan's delivers custom made elegance at retail prices.  Using the same materials as famous designers, customers select from over 40 suit styles, 16 shirt cuff styles, and 20 collar styles to craft a garment that is unique for their body and personal style.  To learn more about Mohan's Custom Tailors, visit www.MohanCustomTailors.com.

Contact:       Mike Jaccarino 
                    Steinreich Communications
                    (201) 498-1600
                    mjaccarino@scompr.com

SOURCE Mohan's Custom Tailors

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