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The San Francisco Chronicle Style Section Gets a Makeover, Bringing "More Style, More SF" to Bay Area Fashion Lovers, Stylemakers & Trendsetters

Readers Will Get Their First Look at Style in the April 20 Issue

SAN FRANCISCO, CA -- (Marketwired) -- 04/17/14 -- The San Francisco Chronicle announced today that it has given its Style section a complete makeover, featuring a bolder visual design in a magazine-like format. It will have more coverage and commentary, greater focus on Bay Area trends and innovators, and more content exploring the local retail scene.

The section captures San Francisco's eclectic style while bringing together its disparate influences: tech and handmade, cyclist and socialite, the green and the luxe, and the cosmopolitan and nature loving.

"The new Style section captures the region's spirit of creativity and innovation through its fashion and lifestyle leaders and their creations, presented with a strong, modern point of view. We can't wait to share it with our readers," said Kitty Morgan, assistant managing editor for food, wine, home, garden and style.

What's New
The Style section includes a number of new features to showcase the energy and vibrancy of neighborhoods and the eclectic mix of high and low so prevalent in the Bay Area, including:

  • Wish List: the one big item we're lusting after now;
  • Agenda: a list of events, openings and parties that you won't want to miss in the upcoming week;
  • Epicenter: the exploration of lifestyle trends that start here in the Bay Area, including relationship dynamics, design, cultural topics and new technologies;
  • Guide Book: coverage and commentary on the retail scene -- new boutiques, craftspeople, store openings and neighborhoods to shop;
  • Observed: a first-person essay from Bay Area writers on how we live here today;
  • #SFStyle: a close-up of a real Bay Area stylemaker, shot in our studio.

"The San Francisco Chronicle is the Bay Area's authoritative news source, reflecting a region on the edge of the Next New Thing. This is just the first of many wonderful changes we have planned ahead," said Audrey Cooper, managing editor.

The new Style section will appear in the Sunday edition of the San Francisco Chronicle on April 20, 2014.

To celebrate the new section, the San Francisco Chronicle will be hosting "Style Celebrations," a series of parties at fashion boutiques around the Bay Area where readers can mix with the Style section writers. Partygoers will enjoy drinks, snacks and music -- and best of all, discounts up to 25 percent. They can also win a $500 shopping experience with a San Francisco Chronicle stylist and a chance to be featured in the new Style section by snapping Instagram or Twitter pictures of their own style with the hashtag "#SFStyle."

The entire list of participating stores and details around the contest can be found here:

The Style editorial team will also be hosting a Twitter chat around #SFStyle on Monday, April 21 at 12:00 PM PST to discuss what style means to San Francisco and how it's going to be reflected in the new section.

About the San Francisco Chronicle and
The San Francisco Chronicle is the largest newspaper in Northern California and the second largest on the West Coast. Acquired by Hearst Corporation in 2000, the San Francisco Chronicle was founded in 1865 by Charles and Michael de Young and has been awarded six Pulitzer Prizes for journalistic excellence. Combined with its online counterpart,, the San Francisco Chronicle reaches 22 million users each month.

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