|By PR Newswire||
|April 17, 2014 02:00 PM EDT||
NEW YORK, April 17, 2014 /PRNewswire/ -- Health Care Communicators of San Diego awarded Porter Novelli Best of Show for its work on behalf of Children's Hospital of Orange County (CHOC). The work focused on the grand opening of The Bill Holmes Tower, a seven-story expansion that tripled the size of its existing patient care facility and brought all pediatric services under one roof, including Orange County's only fully-dedicated pediatric emergency department.
Porter Novelli's campaign for the CHOC tower opening also took gold in the media relations category. The campaign, which combined traditional and digital media relations including a media day, mom blogger tour, trade media outreach and an interactive multimedia site, received the highest score among 80 entries for Best in Show and bested two finalists for gold in the media relations category. CHOC has consistently ranked among the nation's leading pediatric facilities by such organizations as U.S. News & World Report and The Leapfrog Group.
The Health Care Communicators Finest Awards honor exceptional work in the field of health care communications. Winners were selected by judges from the Healthcare Marketing and Public Relations Association of Southern California.
"We are delighted to have our work recognized with Best in Show from this prestigious group. This is further proof of the strong combination of strategy and creativity our agency teams are able to apply to campaigns around the world," said Porter Novelli CEO Karen van Bergen. "Whether the work is local, regional or global, Porter Novelli teams consistently step up to the plate with superior work and results for their clients."
Health Care Communicators of San Diego (HCC) is an organization committed to helping communicators and marketers fine-tune their professional skills and stay current with the ever-changing challenges of working in health care, health IT and the life sciences. HCC is the local chapter of the Society for Healthcare Strategy and Market Development.
About Porter Novelli
Porter Novelli is one of the world's leading public relations agencies. With 90 offices in nearly 60 countries, Porter Novelli delivers best-in-class service to clients around the globe. As the agency that pioneered social marketing, Porter Novelli's heritage is grounded in influence – motivating people to change deeply ingrained behaviors that are rooted in cultural and social norms. This is achieved by identifying and activating against key insights that drive transformational change – going beyond just "solving a problem". The result is greater than just influencing people – Porter Novelli makes them believe.
For additional information, please visit www.porternovelli.com. Porter Novelli is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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