Welcome!

News Feed Item

Minnesota Launches Its Largest-Ever Marketing Effort to Boost Tourism

#OnlyinMN Campaign Will Span 14 Markets, Launch With New and Improved Website

ST. PAUL, MN--(Marketwired - April 17, 2014) - Today at the Minnesota State Capitol, Governor Mark Dayton and Explore Minnesota Tourism Director John Edman launched the state's all-new travel marketing campaign, designed to encourage travelers to choose Minnesota as their next vacation destination. The marketing campaign, themed Only in Minnesota, promotes Minnesota as a one-of-a-kind Midwest travel destination. This year's effort, which will reach audiences in 14 states and provinces, is the largest travel marketing campaign in the state's history.

"Every dollar we invest in promoting Minnesota tourism brings another $84 of consumer spending into our state's economy -- supporting Minnesota's vitally important hospitality industry," said Governor Dayton. "That is why I worked with the Legislature last year to increase Explore Minnesota Tourism's budget by over 65 percent."

Promoting what is unique and special about our state is what the Only in Minnesota travel marketing campaign is all about -- celebrating specific travel adventures, activities, and attractions that can only be found in Minnesota.

"Minnesota is an exciting state; there are numerous diverse opportunities for travelers and tourism stakeholders alike to rally and share authentic Minnesota travel experiences," said John Edman, Director of Explore Minnesota Tourism. "This new campaign is a movement that will highlight unique Minnesota attractions and engage consumers in conversation about Minnesota travel. This cutting-edge campaign allows our state to be more competitive, and grow tourism across Minnesota."

Only in Minnesota: Promoting What Makes Our State Special
Research shows that travelers want to experience new and unique things when they travel. That is why the Only in Minnesota campaign features Minnesota's distinct outdoor adventures, cultural experiences, and unique landmarks -- differentiating Minnesota from other Midwest travel destinations. From camping and hiking in Minnesota's great outdoors, to enjoying the nightlife of the big city, to experiencing the charm of a local restaurant, this year's advertisements set Minnesota apart. And in keeping with the Only in Minnesota theme, the campaign incorporates homegrown Minnesota talent, including local musicians, and writers.

To be part of the campaign, and join the conversation, you can watch all four of the new TV ads on YouTube, and share your photos and unique Minnesota travel experiences on Twitter, Facebook, Instagram, and Pinterest by using the official campaign hashtag #OnlyinMN.

Minnesota's Biggest Travel Marketing Campaign Ever
With an all-new series of television, outdoor, and digital ads, and a strong, user-driven social media movement that will engage travelers, residents, businesses, and visitors bureaus across the state, the Only in Minnesota campaign is comprehensive and far-reaching. With ad buys of more than $3.7 million over the next three months alone, this year's effort is more than double in size and scope than last year's travel marketing campaign.

More than $11 million in additional funding provided over the current biennium by the Legislature and Governor Dayton has allowed Explore Minnesota Tourism to expand its overall marketing impact this year with enhanced reach across all four advertising seasons (spring, summer, fall, and winter). That additional funding has also expanded the reach of the Only in Minnesota campaign into target markets in six new states and one new province across the region, including: Illinois, Kansas, Missouri, Colorado, Montana, Wyoming and Saskatchewan.

Explore Minnesota Tourism will also target new niche markets this year, increase international marketing, and develop additional marketing partnerships to enhance the impact of the state's travel marketing campaign. The new campaign was created by advertising agency Colle+McVoy.

A Better Website
In keeping with Governor Mark Dayton's Plain Language Initiative, and in the effort to make it easier for travelers to find information about vacation destinations and activities in Minnesota, Explore Minnesota Tourism this week launched a new and improved website. The previous website was not as compatible with mobile devices.

"Over the last several years, we have seen tremendous growth in visitor site traffic through mobile devices," said Edman. "We need to meet travelers where they are, and that means being accessible on mobile devices and social media. Our new responsive-design website offers travelers the information and user experiences they need to identify and learn about Minnesota's many unique assets, and more easily make their travel plans."

Explore Minnesota Tourism's redesigned, visually-enhanced website (www.exploreminnesota.com) offers a more user-friendly, interactive experience for travelers. Developed by BarkleyREI, the new website will be highly accessible via mobile devices and showcases picturesque imagery, travel articles and advanced search functions to lure travelers to Minnesota. To make travel planning even easier, the new website features a live chat function where travelers can ask questions about Minnesota and get advice for charting out their next visit to our state.

About Explore Minnesota Tourism
As the state's tourism promotion office, Explore Minnesota Tourism pursues an entrepreneurial approach, leveraging the state's tourism investment with increased involvement by the private sector. A council of representatives from the state's tourism industry strongly connects Explore Minnesota Tourism with tourism businesses and organizations.

Tourism is a $12.5 billion industry in Minnesota, and a key sector of the state's economy. The leisure and hospitality industry -- a major provider of tourism services -- employs more than 245,000 workers, representing 11 percent of Minnesota's private sector employment. Leisure and hospitality also generates 17 percent of the state's sales tax revenues. Every $1 invested in state tourism marketing returns an estimated $8 in state and local taxes, and $84 in consumer spending by travelers who visit Minnesota.

See what's happening right now, only in Minnesota at: www.exploreminnesota.com/onlyinmn and join the movement via @exploreminn on Twitter, or @exploreminnesota on Instagram, Facebook and @exploreminn on Pinterest, using #OnlyinMN.

The following files are available for download:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
DevOps tends to focus on the relationship between Dev and Ops, putting an emphasis on the ops and application infrastructure. But that’s changing with microservices architectures. In her session at DevOps Summit, Lori MacVittie, Evangelist for F5 Networks, will focus on how microservices are changing the underlying architectures needed to scale, secure and deliver applications based on highly distributed (micro) services and why that means an expansion into “the network” for DevOps.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus o...
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Providing secure, mobile access to sensitive data sets is a critical element in realizing the full potential of cloud computing. However, large data caches remain inaccessible to edge devices for reasons of security, size, format or limited viewing capabilities. Medical imaging, computer aided design and seismic interpretation are just a few examples of industries facing this challenge. Rather than fighting for incremental gains by pulling these datasets to edge devices, we need to embrace the i...
Web Real-Time Communication APIs have quickly revolutionized what browsers are capable of. In addition to video and audio streams, we can now bi-directionally send arbitrary data over WebRTC's PeerConnection Data Channels. With the advent of Progressive Web Apps and new hardware APIs such as WebBluetooh and WebUSB, we can finally enable users to stitch together the Internet of Things directly from their browsers while communicating privately and securely in a decentralized way.
All organizations that did not originate this moment have a pre-existing culture as well as legacy technology and processes that can be more or less amenable to DevOps implementation. That organizational culture is influenced by the personalities and management styles of Executive Management, the wider culture in which the organization is situated, and the personalities of key team members at all levels of the organization. This culture and entrenched interests usually throw a wrench in the work...
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place June 6-8, 2017, at the Javits Center in New York City, New York, is co-located with 20th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry p...
@DevOpsSummit at Cloud taking place June 6-8, 2017, at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long developm...
"We're bringing out a new application monitoring system to the DevOps space. It manages large enterprise applications that are distributed throughout a node in many enterprises and we manage them as one collective," explained Kevin Barnes, President of eCube Systems, in this SYS-CON.tv interview at DevOps at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
SYS-CON Events announced today that Catchpoint, a leading digital experience intelligence company, has been named “Silver Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Catchpoint Systems is a leading Digital Performance Analytics company that provides unparalleled insight into your customer-critical services to help you consistently deliver an amazing customer experience. Designed for digital business, C...
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, will highlight the current challenges of these transformative technologies and share strategies for preparing your organization for these changes. This “view from the top” will outline the latest trends and developm...
When you focus on a journey from up-close, you look at your own technical and cultural history and how you changed it for the benefit of the customer. This was our starting point: too many integration issues, 13 SWP days and very long cycles. It was evident that in this fast-paced industry we could no longer afford this reality. We needed something that would take us beyond reducing the development lifecycles, CI and Agile methodologies. We made a fundamental difference, even changed our culture...
@ThingsExpo has been named the ‘Top WebRTC Influencer' by iTrend. iTrend processes millions of conversations, tweets, interactions, news articles, press releases, blog posts - and extract meaning form them and analyzes mobile and desktop software platforms used to communicate, various metadata (such as geo location), and automation tools. In overall placement, @ThingsExpo ranked as the number one ‘WebRTC Influencer' followed by @DevOpsSummit at 55th.
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...