|By PR Newswire||
|April 17, 2014 03:08 PM EDT||
DANIA BEACH, Fla., April 17, 2014 /PRNewswire/ -- Vapor Corp. (OTCQB: VPCO; "Vapor", the "Company"), a leading U.S. based electronic cigarette company whose brands include Krave®, Fifty-One®, VaporX®, Alternacig®, EZ Smoker®, Green Puffer®, Americig®, Fumare™, Hookah Stix® and Smoke Star®, announced today its feature sponsorship of the 2014 High Times Cannabis Cup held at the Denver Mart, Denver, CO April 19-20, 2014.
Vapor Corp. has teamed up with Arrae Creative Agency to promote their VaporX® brand Vaporizers at the Cannabis Cup event. Vapor Corp. will feature a large interactive booth where consumers can sample and purchase their leading Vaporizers on the market today. Vapor-X® Vaporizers feature trend-setting technology that is designed for use with e-liquids, dry herbs and wax.
Vapor Corp engaged Arrae Creative Agency to lead a successful marketing campaign at Colorado's Snowball Music Festival April 4th-6th as an exclusive event sponsor. The event campaign featured a strategic partnership with Smoker Friendly, one of the nation's largest smoke shop chains to sample and sell Vapor Corp.'s industry leading products at the 3-day festival.
Vapor Corp. will continue to focus on engaging the fast-growing market of vaporizer and e-cigarette consumers through advertising techniques, integrated event and social media marketing. Vapor Corp's goal is to drive a higher level of consumer awareness and forge new retail partnerships in the U.S. market.
"Vapor Corp. recognizes the strategic role that integrated digital and event marketing plays in growing their company." Said Ryan Park, CMO at Arrae Creative. "They understand that consumers are increasingly media agnostic and product saavy; well before making a purchase, consumers' decisions are shaped by peer reviews, digital touch points, and their physical exposure to the brand. We look forward to continuing our relationship with Vapor Corp."
About Vapor Corp.
Vapor Corp. (Ticker: VPCO), a publicly traded company based in Ft. Lauderdale, Florida, is a leading supplier of electronic cigarettes , vaporizers and e-liquids with a diverse product portfolio that includes the most recognized brands by both retailers and consumers in the industry.
Committed to consumer-driven product innovation, Vapor Corp's leading brands include Krave®, VaporX®, Alternacig® Fifty One and Hookah Stix.® Vapor Corp.'s products are available online, through direct response to our television advertisements and through retail locations at convenience, gas, grocery, drug chains and other tobacco sellers throughout the United States.
Vapor Corp. is also the market leader for private label electronic cigarette programs for regional and national retail chains. Focused on brand recognition and distinctiveness among its competition in the evolving landscape of its market, Vapor Corp. is also well known for its patent pending Flex Tip soft electronic cigarette cartridge, offering its product users the experience of the unique tactile feel of traditional tobacco cigarettes.
Media: Alison Crisci
KCSA Strategic Communications
[email protected] / (212)-896-1252
SOURCE Vapor Corp.
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