|By Business Wire||
|April 17, 2014 05:40 PM EDT||
Chase today debuted its new Chase Mobile App for iPhone customers, using streamlined navigation and thoughtful design to simplify and humanize the mobile banking experience.
“We are upgrading the Chase Mobile App because our customers are increasingly engaged in digital banking,” said Gavin Michael, head of Digital for Consumer and Community Banking at Chase. “We want to emulate the personal relationship they have with our bankers, who understand their customers, know what they need, when they need it, and how they prefer receiving it.”
Chase created 18 custom log on screens – from the cable car in San Francisco to the Brooklyn Bridge in New York City – to help customers feel at home on the app. The location-based screens change as the customer travels around the country. Users must make sure they have their location services turned on to enable this feature on the app. Additional images will be available in future updates to the Chase Mobile App.
“Our customers also told us they want information presented to them in a clear, relevant way.” he said. “They want speed and simplicity.”
Chase responded to customer feedback with a number of enhancements including:
- Streamlined account navigation, for easy banking at a glance
- Changing design colors and fonts to highlight a new activity or task
- Faster, simpler log-in
- Spanish-language availability
- Personalized, location-based images with friendly greeting messages
The redesigned Chase Mobile App for iPhone marks an important first step in Chase’s digital journey. This digital transformation will touch all channels – from branches and ATMs to online banking – to provide customers a best-in-class, personalized experience wherever, whenever and however they want to bank.
Chase plans to update the Chase Mobile App for Android™ later this year.
The Chase Mobile App for iPhone is available for download here: https://www.chase.com/mobile-banking/iphone-app
iPhone is a registered trademark of Apple, Inc., registered in the U.S. and other countries.
Android is a trademark of Google, Inc.
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE:JPM), a leading global financial services firm with assets of $2.5 trillion and operations in more than 60 countries. Chase serves more than 70 million consumers and small businesses through more than 5,600 bank branches, 20,000 ATMs, credit cards, mortgage offices, and online and mobile banking as well as through relationships with auto dealerships. More information about Chase is available at www.chase.com.
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