Welcome!

News Feed Item

Industry Celebrates Advertising That Makes People Say, 'Thank You'

Promotional Products Work!(TM) Week, April 21-25 -- Did You Know People LOVE Promotional Products so Much They Keep Them for More Than a Year? Just Take a Look Around Your Desk, Purse or Refrigerator; Promotional Products Are the Sixth Fastest Gr

IRVING, TX--(Marketwired - April 17, 2014) - The second annual Promotional Products Work! Week, April 21-25, 2014, established by Promotional Products Association International (PPAI; ppai.org), the world's largest and oldest not-for-profit association serving more than 10,800 corporate members of the $19 billion promotional products industry which is comprised of more than 33,800 businesses and a workforce of nearly 500,000 professionals, brings together the promotional products industry to raise awareness about the proven power of promotional products and their demonstrated effectiveness for advertisers and marketers as a top advertising medium.

"Advertisers and marketers love promotional products because they deliver the highest rate of reach, recall and return on investment in the advertising industry, as the most cost-effective way to impact a targeted audience in a tangible, long-lasting and memorable manner," said Paul Bellantone, CAE, PPAI president and CEO. "Promotional Products Work! Week brings together industry stakeholders to inspire advertisers and marketers and promote business growth for the industry and the buyers alike."

Promotional Products Work! Week is all about:

  • Commemorating one of the oldest forms of branding and advertising.
  • Demonstrating, through fact-based research, promotional products as a highly effective medium for advertisers and marketers.
  • Sharing the positive impact promotional products businesses have on the economy, jobs and communities.
  • Celebrating the sixth fastest-growing advertising medium in the U.S., positioning promotional products eighth among traditional and digital advertising expenditures.

PPAI research* shows:

  • 88 percent of consumers recall the advertiser on promotional products
  • 85 percent have done business with the advertiser after receiving a promotional item
  • 83 percent like promotional products
  • 81 percent keep them because they are useful
  • 53 percent use promotional products once a week
  • 47 percent keep them for more than a year

During Promotional Products Work! Week the $19 billion promotional products industry with its more than 33,800 businesses, 97 percent of which are small businesses, and more than 500,000 professionals will work to create awareness for the value promotional products deliver and the positive impact promotional products businesses have on the U.S. economy, job creation and community enrichment.

Events will take place around the U.S. and are organized by promotional products industry professionals including suppliers, distributors and regional associations who are raising awareness in the communities they serve. They include open houses, speaking engagements at schools and universities, and business gatherings, a day of service supporting local charities, legislative outreach and hospitality and appreciation days.

Promotional Products Work! Week, events include (partial list):

  • NWPMA & iClick PPW! Week Lunch & Learn, Seattle, Washington (April 23) - hosted by Northwest Promotional Marketing Association and iClick, this gathering features a presentation by Chris Piper, CAS on promotional products marketing, research and best practices to build business and create stronger partnerships with clients.
  • SAAC How It's Made Series, Orange & Ventura Counties, California (April 22 & 24) - hosted by Specialty Advertising Association of California, Evans Manufacturing, Logomark, SimbaCal and PerfecLine will conduct open houses and factory tours.
  • TRASA Day of Service, Pittsburgh, Pennsylvania (April 24) - Members of the Three Rivers Advertising Specialty Association will volunteer at the Education Partnership warehouse.
  • HPPA Day of Service, Houston, Texas (April 25) - Members of the Houston Promotional Products Association will deliver donated items to the Richmond State School and local chapters of Career Gear and Dress for Success.
  • AZPPA Factory Tour, Phoenix, Arizona (May 2) - An open house and factory tour hosted by Fairytail Brownies will demonstrate how two friends from kindergarten went on to perfect the art of gift giving and baking wonderfully delicious cookies and buttery bars.

As founder and producer of Promotional Products Work! Week, PPAI is committed to increasing awareness and building business for the promotional products industry around the world. The association's awareness program is a resource for the promotional products industry, advertisers and marketers, colleges and universities and businesses large and small.

* Source: Promotional Products Association International: The Influence of Promotional Products on Consumer Behavior

About PPAI
Founded in 1903, the Promotional Products Association International (PPAI) is the world's largest and oldest not-for-profit association serving more than 10,800 corporate members of the $19 billion promotional products industry which is comprised of more than 33,800 businesses and a workforce of nearly 500,000 professionals. PPAI represents the industry in Washington, D.C., and advocates on its behalf. PPAI operates the industry's largest trade show, (The PPAI Expo is held each January); leading promotional products safety and compliance program, more than 50-year-old professional development and certification program; and industry trade journals and periodicals. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company's name, logo or message. For more information, visit PPAI.org and find us on Twitter @PPAI_HQ, Facebook, YouTube and Pinterest.

The following files are available for download:

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
Things are changing so quickly in IoT that it would take a wizard to predict which ecosystem will gain the most traction. In order for IoT to reach its potential, smart devices must be able to work together. Today, there are a slew of interoperability standards being promoted by big names to make this happen: HomeKit, Brillo and Alljoyn. In his session at @ThingsExpo, Adam Justice, vice president and general manager of Grid Connect, will review what happens when smart devices don’t work togethe...
SYS-CON Events announced today that Ocean9will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Ocean9 provides cloud services for Backup, Disaster Recovery (DRaaS) and instant Innovation, and redefines enterprise infrastructure with its cloud native subscription offerings for mission critical SAP workloads.
In his session at @ThingsExpo, Eric Lachapelle, CEO of the Professional Evaluation and Certification Board (PECB), will provide an overview of various initiatives to certifiy the security of connected devices and future trends in ensuring public trust of IoT. Eric Lachapelle is the Chief Executive Officer of the Professional Evaluation and Certification Board (PECB), an international certification body. His role is to help companies and individuals to achieve professional, accredited and worldw...
Adding public cloud resources to an existing application can be a daunting process. The tools that you currently use to manage the software and hardware outside the cloud aren’t always the best tools to efficiently grow into the cloud. All of the major configuration management tools have cloud orchestration plugins that can be leveraged, but there are also cloud-native tools that can dramatically improve the efficiency of managing your application lifecycle.
Providing the needed data for application development and testing is a huge headache for most organizations. The problems are often the same across companies - speed, quality, cost, and control. Provisioning data can take days or weeks, every time a refresh is required. Using dummy data leads to quality problems. Creating physical copies of large data sets and sending them to distributed teams of developers eats up expensive storage and bandwidth resources. And, all of these copies proliferating...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In his Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, will explore t...
SYS-CON Events announced today that Technologic Systems Inc., an embedded systems solutions company, will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Technologic Systems is an embedded systems company with headquarters in Fountain Hills, Arizona. They have been in business for 32 years, helping more than 8,000 OEM customers and building over a hundred COTS products that have never been discontinued. Technologic Systems’ pr...
SYS-CON Events announced today that CA Technologies has been named “Platinum Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY, and the 21st International Cloud Expo®, which will take place October 31-November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. CA Technologies helps customers succeed in a future where every business – from apparel to energy – is being rewritten by software. From ...
The taxi industry never saw Uber coming. Startups are a threat to incumbents like never before, and a major enabler for startups is that they are instantly “cloud ready.” If innovation moves at the pace of IT, then your company is in trouble. Why? Because your data center will not keep up with frenetic pace AWS, Microsoft and Google are rolling out new capabilities In his session at 20th Cloud Expo, Don Browning, VP of Cloud Architecture at Turner, will posit that disruption is inevitable for c...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
Deep learning has been very successful in social sciences and specially areas where there is a lot of data. Trading is another field that can be viewed as social science with a lot of data. With the advent of Deep Learning and Big Data technologies for efficient computation, we are finally able to use the same methods in investment management as we would in face recognition or in making chat-bots. In his session at 20th Cloud Expo, Gaurav Chakravorty, co-founder and Head of Strategy Development ...
Keeping pace with advancements in software delivery processes and tooling is taxing even for the most proficient organizations. Point tools, platforms, open source and the increasing adoption of private and public cloud services requires strong engineering rigor - all in the face of developer demands to use the tools of choice. As Agile has settled in as a mainstream practice, now DevOps has emerged as the next wave to improve software delivery speed and output. To make DevOps work, organization...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
SYS-CON Events announced today that Loom Systems will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2015, Loom Systems delivers an advanced AI solution to predict and prevent problems in the digital business. Loom stands alone in the industry as an AI analysis platform requiring no prior math knowledge from operators, leveraging the existing staff to succeed in the digital era. With offices in S...
What if you could build a web application that could support true web-scale traffic without having to ever provision or manage a single server? Sounds magical, and it is! In his session at 20th Cloud Expo, Chris Munns, Senior Developer Advocate for Serverless Applications at Amazon Web Services, will show how to build a serverless website that scales automatically using services like AWS Lambda, Amazon API Gateway, and Amazon S3. We will review several frameworks that can help you build serverle...