Welcome!

Blog Feed Post

How to Develop Apps for Vehicles

Peter-2.Rogers-2@cognizant.com
Author Peter Rogers
Principal Mobility
Architect, Cognizant
VisionMobile recently published one of the best reports on apps for vehicles that I have read (http://www.visionmobile.com/product/apps-for-cars-mileage-may-vary/).  It is frustrating with how difficult it is to actually get an app approved for use in a car. Here are some of the unique challenges:

·         Safety first considerations (like driver distraction)
·         Long sales and car vendor app approval process
·         Car vendor led UX and ideation processes
·         Low risk strategies for selecting apps
·         Deal negotiation skills requirement
·         Massive market fragmentation.

The analogy VisionMobile offers is one that I remember vividly myself. That of running a small mobile games company (back before the days of iOS and Android App Stores around ) and trying to get a deal with a telecommunications operator in order to convince them to distribute your app on their private App Store.  Often games and applications were embedded into the mobile devices and so you also had the option of trying to get a deal with a mobile phone company (which was equally as hard). 

With the lack of portability of Java ME, mobile device fragmentation and not having the right business skills to win a decent contract meant that the mobile app market was on its last legs before Apple saved the day with the App Store. This is sadly an analogous state of affairs with apps today designed for the automotive industry.

There are 5 ways to develop Apps for vehicels:
  1. Run Apps in the In-Vehicle entertainment systems (Blackberry QNX CAR, Windows Embedded Automotive, Linux Genivi and Android)
  2. Use a link to a smartphone (Airbiquity, OpenCar, CloudCar, SmartDeviceLink / AppLink, MirrorLink, Apple CarPlay, Google Open Automotive Alliance and Windows in the Car)
  3. Remote access to the vehicle through an API (OnStar, General Motors API, Ford Remote API, Airbiquity, reverse engineering of vehicle protocols)
  4. Access to data through the On Board Diagnostics port called OBD-II (Dash Labs, Mojio, Carvoyant and MetroMile)
  5. New and emerging initiatives (W3C Automotive and Web Platform Business Group and OpenXC)

Apple, Google and Microsoft are all making a strong play for a link between the vehicle and their smartphones (#2 above), and effectively using the car as a third party accessory. This actually has the strong benefit that you can upgrade both the hardware and the software easily. It also makes testing easier because you can test on mobile hardware using stubs for the in-vehicle APIs, as opposed to requiring test hardware for the In-Vehicle entertainment systems. 

If we look at the Insurance sector then we can see that remote access through an API or access through OBD-II is going to get better diagnostics for initiatives like pay-as-you-drive insurance (MetroMile). The W3C have a new HTML5 for Automotive initiative (http://www.w3.org/community/autowebplatform/) which doesn’t seem to have produced a specification yet. OpenXC is a hardware module which gives access to vehicle data much like OBD-II but it also offers pluggable open hardware modules.

I also wanted to mention Carvoyant (http://www.carvoyant.com/) which reads data from OBD-II using a Bluetooth dongle and then sends it to a smartphone which in turns sends it to their Backend-as-a-Service.

Carvoyant is a middleware platform providing development tools enabling connected car applications to become a reality for all the cars on the road today.  In plain speak, that means we provide the back end tools helping developers and businesses alike to take advantage of the opportunities a connected car promises to deliver.  Carvoyant services developers creating connected car applications (i.e. apps enhancing how cars interact with the world around us via an internet connection).  Additionally, our platform serves businesses using the connected car to better communicate their offers to their customers. As a Backend-as-a-Service platform Carvoyant breaks down the data silos inherent in the auto industry. Our system collects data from all makes and models of vehicles built since 1996 across a wide variety of hardware devices and sources. This data is normalized and provided to our customers via our API. Today developers are utilizing this data to create the most robust array of apps and services for the connected car. ”


There are five main routes to markets for vehicle apps:
  1. Pre-installation into a vehicle
  2. Through the vehicle manufacturer’s App Store
  3. Write an app that runs on a smartphone and integrates with a vehicle through their private SDK
  4. Write an app that uses OBD-II and requires users to purchase an OBD-II Bluetooth dongle and distribute via a standard App Store
  5. Write an app that uses OBD-II and piggy-backs on top of an over-the-top platform like Dash or Carvoyant 

The first two options require a deal with a vehicle manufacturer. The third option requires a deal with a vehicle manufacturer if you intend to use their private APIs. Only the fourth and fifth options enable you to avoid explicit approval from a vehicle manufacturer but that also means you won't get access to their marketing resources. 

I like the idea of using an OBD-II dongle in the vehicle to talk with the smartphone.  This in turn talks to a cloud service.  If Carvoyant / Dash start to see great success with this over-the-top model then hopefully they can grow the ecosystem. 

If the dark age before the Apple and Android App Stores have taught us anything it is that developers are the key to success and history does have a habit of repeating itself.

***********************************************************
Kevin Benedict
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict serves as the Senior Vice President, Solutions Strategy, at Regalix, a Silicon Valley based company, focused on bringing the best strategies, digital technologies, processes and people together to deliver improved customer experiences, journeys and success through the combination of intelligent solutions, analytics, automation and services. He is a popular writer, speaker and futurist, and in the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries. He has over 32 years of experience working with strategic enterprise IT solutions and business processes, and he is also a veteran executive working with both solution and services companies. He has written dozens of technology and strategy reports, over a thousand articles, interviewed hundreds of technology experts, and produced videos on the future of digital technologies and their impact on industries.

Latest Stories
There's no doubt that blockchain technology is a powerful tool for the enterprise, but bringing it mainstream has not been without challenges. As VP of Technology at 8base, Andrei is working to make developing a blockchain application accessible to anyone. With better tools, entrepreneurs and developers can work together to quickly and effectively launch applications that integrate smart contracts and blockchain technology. This will ultimately accelerate blockchain adoption on a global scale.
Despite being the market leader, we recognized the need to transform and reinvent our business at Dynatrace, before someone else disrupted the market. Over the course of three years, we changed everything - our technology, our culture and our brand image. In this session we'll discuss how we navigated through our own innovator's dilemma, and share takeaways from our experience that you can apply to your own organization.
DXWorldEXPO LLC announced today that Nutanix has been named "Platinum Sponsor" of CloudEXPO | DevOpsSUMMIT | DXWorldEXPO New York, which will take place November 12-13, 2018 in New York City. Nutanix makes infrastructure invisible, elevating IT to focus on the applications and services that power their business. The Nutanix Enterprise Cloud Platform blends web-scale engineering and consumer-grade design to natively converge server, storage, virtualization and networking into a resilient, softwar...
Founded in 2002 and headquartered in Chicago, Nexum® takes a comprehensive approach to security. Nexum approaches business with one simple statement: “Do what’s right for the customer and success will follow.” Nexum helps you mitigate risks, protect your data, increase business continuity and meet your unique business objectives by: Detecting and preventing network threats, intrusions and disruptions Equipping you with the information, tools, training and resources you need to effectively m...
Having been in the web hosting industry since 2002, dhosting has gained a great deal of experience while working on a wide range of projects. This experience has enabled the company to develop our amazing new product, which they are now excited to present! Among dHosting's greatest achievements, they can include the development of their own hosting panel, the building of their fully redundant server system, and the creation of dhHosting's unique product, Dynamic Edge.
The Transparent Cloud-computing Consortium (T-Cloud) is a neutral organization for researching new computing models and business opportunities in IoT era. In his session, Ikuo Nakagawa, Co-Founder and Board Member at Transparent Cloud Computing Consortium, will introduce the big change toward the "connected-economy" in the digital age. He'll introduce and describe some leading-edge business cases from his original points of view, and discuss models & strategies in the connected-economy. Nowad...
"DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited to help the great team at @DevOpsSUMMIT and CloudEXPO tell the world how they can leverage this emerging disruptive trend."
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
NanoVMs is the only production ready unikernel infrastructure solution on the market today. Unikernels prevent server intrusions by isolating applications to one virtual machine with no users, no shells and no way to run other programs on them. Unikernels run faster and are lighter than even docker containers.
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail. As ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes. We are offering early bird savings...
SUSE is a German-based, multinational, open-source software company that develops and sells Linux products to business customers. Founded in 1992, it was the first company to market Linux for the enterprise. Founded in 1992, SUSE is the world’s first provider of an Enterprise Linux distribution. Today, thousands of businesses worldwide rely on SUSE for their mission-critical computing and IT management needs.
The dream is universal: heuristic driven, global business operations without interruption so that nobody has to wake up at 4am to solve a problem. Building upon Nutanix Acropolis software defined storage, virtualization, and networking platform, Mark will demonstrate business lifecycle automation with freedom of choice and consumption models. Hybrid cloud applications and operations are controllable by the Nutanix Prism control plane with Calm automation, which can weave together the following: ...
Crosscode Panoptics Automated Enterprise Architecture Software. Application Discovery and Dependency Mapping. Automatically generate a powerful enterprise-wide map of your organization's IT assets down to the code level. Enterprise Impact Assessment. Automatically analyze the impact, to every asset in the enterprise down to the code level. Automated IT Governance Software. Create rules and alerts based on code level insights, including security issues, to automate governance. Enterpr...