Welcome!

Blog Feed Post

How to Develop Apps for Vehicles

Peter-2.Rogers-2@cognizant.com
Author Peter Rogers
Principal Mobility
Architect, Cognizant
VisionMobile recently published one of the best reports on apps for vehicles that I have read (http://www.visionmobile.com/product/apps-for-cars-mileage-may-vary/).  It is frustrating with how difficult it is to actually get an app approved for use in a car. Here are some of the unique challenges:

·         Safety first considerations (like driver distraction)
·         Long sales and car vendor app approval process
·         Car vendor led UX and ideation processes
·         Low risk strategies for selecting apps
·         Deal negotiation skills requirement
·         Massive market fragmentation.

The analogy VisionMobile offers is one that I remember vividly myself. That of running a small mobile games company (back before the days of iOS and Android App Stores around ) and trying to get a deal with a telecommunications operator in order to convince them to distribute your app on their private App Store.  Often games and applications were embedded into the mobile devices and so you also had the option of trying to get a deal with a mobile phone company (which was equally as hard). 

With the lack of portability of Java ME, mobile device fragmentation and not having the right business skills to win a decent contract meant that the mobile app market was on its last legs before Apple saved the day with the App Store. This is sadly an analogous state of affairs with apps today designed for the automotive industry.

There are 5 ways to develop Apps for vehicels:
  1. Run Apps in the In-Vehicle entertainment systems (Blackberry QNX CAR, Windows Embedded Automotive, Linux Genivi and Android)
  2. Use a link to a smartphone (Airbiquity, OpenCar, CloudCar, SmartDeviceLink / AppLink, MirrorLink, Apple CarPlay, Google Open Automotive Alliance and Windows in the Car)
  3. Remote access to the vehicle through an API (OnStar, General Motors API, Ford Remote API, Airbiquity, reverse engineering of vehicle protocols)
  4. Access to data through the On Board Diagnostics port called OBD-II (Dash Labs, Mojio, Carvoyant and MetroMile)
  5. New and emerging initiatives (W3C Automotive and Web Platform Business Group and OpenXC)

Apple, Google and Microsoft are all making a strong play for a link between the vehicle and their smartphones (#2 above), and effectively using the car as a third party accessory. This actually has the strong benefit that you can upgrade both the hardware and the software easily. It also makes testing easier because you can test on mobile hardware using stubs for the in-vehicle APIs, as opposed to requiring test hardware for the In-Vehicle entertainment systems. 

If we look at the Insurance sector then we can see that remote access through an API or access through OBD-II is going to get better diagnostics for initiatives like pay-as-you-drive insurance (MetroMile). The W3C have a new HTML5 for Automotive initiative (http://www.w3.org/community/autowebplatform/) which doesn’t seem to have produced a specification yet. OpenXC is a hardware module which gives access to vehicle data much like OBD-II but it also offers pluggable open hardware modules.

I also wanted to mention Carvoyant (http://www.carvoyant.com/) which reads data from OBD-II using a Bluetooth dongle and then sends it to a smartphone which in turns sends it to their Backend-as-a-Service.

Carvoyant is a middleware platform providing development tools enabling connected car applications to become a reality for all the cars on the road today.  In plain speak, that means we provide the back end tools helping developers and businesses alike to take advantage of the opportunities a connected car promises to deliver.  Carvoyant services developers creating connected car applications (i.e. apps enhancing how cars interact with the world around us via an internet connection).  Additionally, our platform serves businesses using the connected car to better communicate their offers to their customers. As a Backend-as-a-Service platform Carvoyant breaks down the data silos inherent in the auto industry. Our system collects data from all makes and models of vehicles built since 1996 across a wide variety of hardware devices and sources. This data is normalized and provided to our customers via our API. Today developers are utilizing this data to create the most robust array of apps and services for the connected car. ”


There are five main routes to markets for vehicle apps:
  1. Pre-installation into a vehicle
  2. Through the vehicle manufacturer’s App Store
  3. Write an app that runs on a smartphone and integrates with a vehicle through their private SDK
  4. Write an app that uses OBD-II and requires users to purchase an OBD-II Bluetooth dongle and distribute via a standard App Store
  5. Write an app that uses OBD-II and piggy-backs on top of an over-the-top platform like Dash or Carvoyant 

The first two options require a deal with a vehicle manufacturer. The third option requires a deal with a vehicle manufacturer if you intend to use their private APIs. Only the fourth and fifth options enable you to avoid explicit approval from a vehicle manufacturer but that also means you won't get access to their marketing resources. 

I like the idea of using an OBD-II dongle in the vehicle to talk with the smartphone.  This in turn talks to a cloud service.  If Carvoyant / Dash start to see great success with this over-the-top model then hopefully they can grow the ecosystem. 

If the dark age before the Apple and Android App Stores have taught us anything it is that developers are the key to success and history does have a habit of repeating itself.

***********************************************************
Kevin Benedict
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Read the original blog entry...

More Stories By Kevin Benedict

Kevin Benedict is an opinionated futurist, Principal Analyst at the Center for Digital Intelligence™, C4DIGI.com, emerging technologies analyst, and digital transformation and business strategy consultant. In the past 8 years he has taught workshops for large enterprises and government agencies in 18 different countries, and is a keynote speaker at conferences worldwide. He spent nearly 5 years working as a Senior Analyst at Cognizant (CTSH), and 2 years serving in Cognizant's Center for the Future of Work where he wrote many reports, hundreds of articles, interviewed technology experts, and produced videos on the future of digital technologies and their impact on industries. He has written articles published in The Guardian, wrote the Forward to SAP Press' book titled "Mobilizing Your Enterprise with SAP", published over 3,000 articles and was featured as thought leader and digital strategist in the Department of Defense's IQT intelligence journal. Kevin lectures and leads workshops, teaches and consults with companies and government agencies around the world to help develop digital transformation and business strategies. Visit his website at C4DIGI.com.

Latest Stories
"Evatronix provides design services to companies that need to integrate the IoT technology in their products but they don't necessarily have the expertise, knowledge and design team to do so," explained Adam Morawiec, VP of Business Development at Evatronix, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Raju Shreewastava, founder of Big Data Trunk, provided a fun and simple way to introduce Machine Leaning to anyone and everyone. He solved a machine learning problem and demonstrated an easy way to be able to do machine learning without even coding. Raju Shreewastava is the founder of Big Data Trunk (www.BigDataTrunk.com), a Big Data Training and consulting firm with offices in the United States. He previously led the data warehouse/business intelligence and B...
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, discussed how given the magnitude of today's application ...
DevOps promotes continuous improvement through a culture of collaboration. But in real terms, how do you: Integrate activities across diverse teams and services? Make objective decisions with system-wide visibility? Use feedback loops to enable learning and improvement? With technology insights and real-world examples, in his general session at @DevOpsSummit, at 21st Cloud Expo, Andi Mann, Chief Technology Advocate at Splunk, explored how leading organizations use data-driven DevOps to clos...
The 22nd International Cloud Expo | 1st DXWorld Expo has announced that its Call for Papers is open. Cloud Expo | DXWorld Expo, to be held June 5-7, 2018, at the Javits Center in New York, NY, brings together Cloud Computing, Digital Transformation, Big Data, Internet of Things, DevOps, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Nordstrom is transforming the way that they do business and the cloud is the key to enabling speed and hyper personalized customer experiences. In his session at 21st Cloud Expo, Ken Schow, VP of Engineering at Nordstrom, discussed some of the key learnings and common pitfalls of large enterprises moving to the cloud. This includes strategies around choosing a cloud provider(s), architecture, and lessons learned. In addition, he covered some of the best practices for structured team migration an...
Mobile device usage has increased exponentially during the past several years, as consumers rely on handhelds for everything from news and weather to banking and purchases. What can we expect in the next few years? The way in which we interact with our devices will fundamentally change, as businesses leverage Artificial Intelligence. We already see this taking shape as businesses leverage AI for cost savings and customer responsiveness. This trend will continue, as AI is used for more sophistica...
Recently, REAN Cloud built a digital concierge for a North Carolina hospital that had observed that most patient call button questions were repetitive. In addition, the paper-based process used to measure patient health metrics was laborious, not in real-time and sometimes error-prone. In their session at 21st Cloud Expo, Sean Finnerty, Executive Director, Practice Lead, Health Care & Life Science at REAN Cloud, and Dr. S.P.T. Krishnan, Principal Architect at REAN Cloud, discussed how they built...
The “Digital Era” is forcing us to engage with new methods to build, operate and maintain applications. This transformation also implies an evolution to more and more intelligent applications to better engage with the customers, while creating significant market differentiators. In both cases, the cloud has become a key enabler to embrace this digital revolution. So, moving to the cloud is no longer the question; the new questions are HOW and WHEN. To make this equation even more complex, most ...
As you move to the cloud, your network should be efficient, secure, and easy to manage. An enterprise adopting a hybrid or public cloud needs systems and tools that provide: Agility: ability to deliver applications and services faster, even in complex hybrid environments Easier manageability: enable reliable connectivity with complete oversight as the data center network evolves Greater efficiency: eliminate wasted effort while reducing errors and optimize asset utilization Security: imple...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, led attendees through the exciting evolution of the cloud. He looked at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering m...
With tough new regulations coming to Europe on data privacy in May 2018, Calligo will explain why in reality the effect is global and transforms how you consider critical data. EU GDPR fundamentally rewrites the rules for cloud, Big Data and IoT. In his session at 21st Cloud Expo, Adam Ryan, Vice President and General Manager EMEA at Calligo, examined the regulations and provided insight on how it affects technology, challenges the established rules and will usher in new levels of diligence arou...
The past few years have brought a sea change in the way applications are architected, developed, and consumed—increasing both the complexity of testing and the business impact of software failures. How can software testing professionals keep pace with modern application delivery, given the trends that impact both architectures (cloud, microservices, and APIs) and processes (DevOps, agile, and continuous delivery)? This is where continuous testing comes in. D
Modern software design has fundamentally changed how we manage applications, causing many to turn to containers as the new virtual machine for resource management. As container adoption grows beyond stateless applications to stateful workloads, the need for persistent storage is foundational - something customers routinely cite as a top pain point. In his session at @DevOpsSummit at 21st Cloud Expo, Bill Borsari, Head of Systems Engineering at Datera, explored how organizations can reap the bene...
Digital transformation is about embracing digital technologies into a company's culture to better connect with its customers, automate processes, create better tools, enter new markets, etc. Such a transformation requires continuous orchestration across teams and an environment based on open collaboration and daily experiments. In his session at 21st Cloud Expo, Alex Casalboni, Technical (Cloud) Evangelist at Cloud Academy, explored and discussed the most urgent unsolved challenges to achieve f...