|By PR Newswire||
|April 18, 2014 08:30 AM EDT||
HOPE SOUND, Fla., April 18, 2014 /PRNewswire/ -- The Masters Golf Tournament is held every April at the Augusta National Golf Club in Augusta, Georgia. It is one of the Nation's most popular sports events. This year's tournament was held on April 10-13. Americans For Responsible Advertising (AFRA) recorded the CBS television broadcast of the last day of the tournament and analyzed the advertising from the time the broadcast came on the air (2:00pm, EDT) until the last putt was sunk (6:51pm, EDT). During this time there were 38 commercials which, in total, accounted for a little over 21 minutes of broadcast time. This is an incredibly-low average of just 4.4 minutes of advertising per broadcast hour. Very few, if any, television broadcasts of sports events get anywhere near this low.
Virtually all of the advertising on the part of the sponsors (AT&T, IBM, Mercedes-Benz, and the tournament itself) was institutional as opposed to product. That is, the advertising was intended to enhance the images and reputations of the sponsors as opposed to selling specific products. The commercials themselves were all high-quality productions, tasteful and even interesting. When people talk about the Masters Tournament, the words "class", "taste," "manners", and "beauty" are often heard as well they should be. The course itself is beautiful and the broadcasts are a pleasure to watch. Perhaps the only discordant note in this regard is the fact that when the players are interviewed inside the clubhouse they occasionally keep their multi-logo golf caps on. Bobby Jones would never have approved of that.
AFRA, PO Box 1921, Hobe Sound, Florida: Email
Media Contact: John Sullivan, 231-947-3194
Read more news from Americans for Responsible Advertising, Inc.
SOURCE Americans for Responsible Advertising, Inc.
Oct. 22, 2016 04:30 AM EDT Reads: 791
Oct. 22, 2016 03:30 AM EDT Reads: 1,661
Oct. 22, 2016 02:45 AM EDT Reads: 1,147
Oct. 22, 2016 02:45 AM EDT Reads: 3,283
Oct. 22, 2016 02:45 AM EDT Reads: 1,242
Oct. 22, 2016 02:00 AM EDT Reads: 1,390
Oct. 22, 2016 01:45 AM EDT Reads: 942
Oct. 22, 2016 01:30 AM EDT Reads: 9,608
Oct. 22, 2016 01:15 AM EDT Reads: 889
Oct. 22, 2016 01:15 AM EDT Reads: 806
Oct. 22, 2016 01:00 AM EDT Reads: 8,147
Oct. 22, 2016 12:30 AM EDT Reads: 3,490
Oct. 22, 2016 12:30 AM EDT Reads: 514
Cloud based infrastructure deployment is becoming more and more appealing to customers, from Fortune 500 companies to SMEs due to its pay-as-you-go model. Enterprise storage vendors are able to reach out to these customers by integrating in cloud based deployments; this needs adaptability and interoperability of the products confirming to cloud standards such as OpenStack, CloudStack, or Azure. As compared to off the shelf commodity storage, enterprise storages by its reliability, high-availabil...
Oct. 22, 2016 12:15 AM EDT Reads: 966
The IoT industry is now at a crossroads, between the fast-paced innovation of technologies and the pending mass adoption by global enterprises. The complexity of combining rapidly evolving technologies and the need to establish practices for market acceleration pose a strong challenge to global enterprises as well as IoT vendors. In his session at @ThingsExpo, Clark Smith, senior product manager for Numerex, will discuss how Numerex, as an experienced, established IoT provider, has embraced a ...
Oct. 22, 2016 12:00 AM EDT Reads: 940