|By PR Newswire||
|April 18, 2014 09:00 AM EDT||
ARMONK, N.Y., April 18, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced that it is launching a series of initiatives to make it easier and more profitable for Business Partners of SoftLayer, an IBM Company to develop, market and sell cloud services to their customers.
Cloud computing is transforming the way that IT services are consumed and delivered and will account for the bulk of new IT spending by 2016*. For Business Partners who specialize in streamlining integration and delivering value-added solutions, cloud presents an unprecedented opportunity to capture new revenue and enter new markets. In fact, Business Partners who have transitioned to cloud are experiencing more than twice as much revenue growth as Business Partners who have not**.
With the new sales incentives, marketing programs and training courses it is announcing today, IBM is building on its industry-leading support for SoftLayer and IBM Business Partners to help them capture the growing cloud market opportunity. It is also combining best practices from the SoftLayer partner program and IBM PartnerWorld to enable Business Partners to improve margins, build skills and drive demand.
As part of today's news IBM is:
- Offering improved margin opportunities with richer earned-volume discounts for SoftLayer Business Partners without requiring a prior commitment.
- Creating a new SoftLayer Services & Solution Provider program, which streamlines the SoftLayer hosting reseller and strategic partners program to improve clarity of eligibility requirement and benefits of the program.
- Launching a co-marketing initiative as part of PartnerWorld to help SoftLayer Business Partners that join the program build their brands, generate demand for their services and grow their marketing skills. Partners who join PartnerWorld, and existing IBM Business Partners who join the SoftLayer partner program will have access to campaign design and creation tools as well as customizable campaign templates to minimize upfront work and deliver consistent messaging.
- Expanding the technical training courses for both SoftLayer and IBM Business Partners to build skills that meet clients' plans to use outside resources for delivering high-value cloud solutions. The free two-day courses introduce SoftLayer solutions through hands-on activities delivered by Global Knowledge, one of IBM global training providers. Classes are held in 21 locations including markets where IBM is expanding its global network of cloud hubs in addition to several other key markets around the world, including: Japan, India, China, England and several locations across the United States.
"Supporting our partners as they transition from selling traditional on-premise cloud solutions to hybrid and off-premise cloud solutions is a priority for Avnet Technology Solutions," said Fred Cuen, senior vice president and general manager, IBM Solutions Group, Avnet Technology Solutions, Americas. "With these new enhancements, and with IBM's plans to expand its global cloud footprint globally, SoftLayer has assembled the right components for a winning partner program and we're looking forward to leveraging it to grow cloud market share for Avnet and our partner base."
SoftLayer, an IBM company, provides a high performance, enterprise-grade cloud infrastructure that can expand to accommodate any workload and offers a unique network architecture that optimizes global performance using a high-speed private network. Offering services on SoftLayer's high-performance cloud enables Business Partners to take advantage of IBM's considerable investments in building out its cloud portfolio, including a recent $1.2 billion investment to expand its global cloud footprint and its $1 billion investment to develop a unique platform-as-a-service offering, codenamed BlueMix™.
ClipCard is a SoftLayer partner that provides a big data discovery platform built on SoftLayer's cloud infrastructure. ClipCard renders big data discoverable for end users by driving new insights and context to support business decisions. "As a lean company selling to large enterprise customers, we really appreciate what SoftLayer has to offer," said Ryan Cunningham, product vice president, ClipCard. "Our customers like the security, reliability, and control that comes from a cloud provider who really 'gets' enterprise. We love that we have a real partner in the SoftLayer team, not just a website to go to when we need a hand. IBM is clearly invested in helping us be successful, which is a great boost for a company like ClipCard."
Today's offerings build on IBM PartnerWorld's existing cloud-related resources, including: Cloud services mark, an IBM ingredient brand mark for cloud solutions and service to allow eligible PartnerWorld members to promote cloud services that run on IBM technologies, including SoftLayer; PartnerWorld Cloud Benefit Guide, a catalog of resources connecting PartnerWorld members with benefits for building, selling and deploying cloud solutions; PartnerWorld SatScor, a free client satisfaction survey for promoting referral marketing; Cloud-based Program Criteria to make it easier for cloud-based PartnerWorld members to achieve advance participation levels in the PartnerWorld program.
"Cloud computing is transforming the relationship between Business Partners and their clients, creating unprecedented opportunities to enter new markets and sell new services," said Tom Blair, Senior Vice President, Global Sales, SoftLayer, an IBM Company. "SoftLayer recognizes that our Business Partners are evolving to meet the needs of their customers and we are committed to building a world class support program for them to tap into as they transition to this new era of computing."
About IBM Cloud Computing
IBM has helped more than 30,000 clients around the world with 40,000 industry experts. Since its acquisition in 2013, IBM SoftLayer has served 4,500 new cloud clients. Today, IBM has 100+ cloud SaaS solutions, thousands of experts with deep industry knowledge helping clients transform and a network of 40 data centers worldwide. Since 2007, IBM has invested more than $7 billion in 17 acquisitions to accelerate its cloud initiatives and build a high value cloud portfolio. IBM holds 1,560 cloud patents focused on driving innovation. In fact, IBM for the 21st consecutive year topped the annual list of US patent leaders. IBM processes more the 5.5M client transactions daily through IBM's public cloud. For more information about cloud offerings from IBM, visit http://www.ibm.com/cloud. Follow us on Twitter at @IBMcloud and on our blog at http://www.thoughtsoncloud.com. Join the conversation #ibmcloud.
*Source: Gartner Press Release: Gartner Says Cloud Computing Will Become the Bulk of New IT Spend by 2016
**Source: IDC: Worldwide channel and alliances 2013 top 10 predictions, January 2013
IBM External Relations
Email: [email protected]
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
Jul. 24, 2016 07:45 PM EDT Reads: 1,843
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 07:30 PM EDT Reads: 2,048
In his session at 18th Cloud Expo, Sagi Brody, Chief Technology Officer at Webair Internet Development Inc., and Logan Best, Infrastructure & Network Engineer at Webair, focused on real world deployments of DDoS mitigation strategies in every layer of the network. He gave an overview of methods to prevent these attacks and best practices on how to provide protection in complex cloud platforms. He also outlined what we have found in our experience managing and running thousands of Linux and Unix ...
Jul. 24, 2016 07:30 PM EDT Reads: 1,704
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Jul. 24, 2016 07:30 PM EDT Reads: 1,686
Continuous testing helps bridge the gap between developing quickly and maintaining high quality products. But to implement continuous testing, CTOs must take a strategic approach to building a testing infrastructure and toolset that empowers their team to move fast. Download our guide to laying the groundwork for a scalable continuous testing strategy.
Jul. 24, 2016 07:15 PM EDT Reads: 1,854
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Jul. 24, 2016 07:00 PM EDT Reads: 1,924
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 06:45 PM EDT Reads: 1,753
In his session at @DevOpsSummit at 19th Cloud Expo, Yoseph Reuveni, Director of Software Engineering at Jet.com, will discuss Jet.com's journey into containerizing Microsoft-based technologies like C# and F# into Docker. He will talk about lessons learned and challenges faced, the Mono framework tryout and how they deployed everything into Azure cloud. Yoseph Reuveni is a technology leader with unique experience developing and running high throughput (over 1M tps) distributed systems with extre...
Jul. 24, 2016 06:45 PM EDT Reads: 2,031
"Software-defined storage is a big problem in this industry because so many people have different definitions as they see fit to use it," stated Peter McCallum, VP of Datacenter Solutions at FalconStor Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 06:15 PM EDT Reads: 1,375
The cloud competition for database hosts is fierce. How do you evaluate a cloud provider for your database platform? In his session at 18th Cloud Expo, Chris Presley, a Solutions Architect at Pythian, gave users a checklist of considerations when choosing a provider. Chris Presley is a Solutions Architect at Pythian. He loves order – making him a premier Microsoft SQL Server expert. Not only has he programmed and administered SQL Server, but he has also shared his expertise and passion with b...
Jul. 24, 2016 06:00 PM EDT Reads: 1,850
"Operations is sort of the maturation of cloud utilization and the move to the cloud," explained Steve Anderson, Product Manager for BMC’s Cloud Lifecycle Management, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Jul. 24, 2016 06:00 PM EDT Reads: 1,837
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Jul. 24, 2016 05:00 PM EDT Reads: 2,024
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Jul. 24, 2016 05:00 PM EDT Reads: 2,349
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Jul. 24, 2016 04:15 PM EDT Reads: 1,543
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Jul. 24, 2016 03:45 PM EDT Reads: 1,724