Welcome!

News Feed Item

Chobani Pushes Boundaries Of Greek Yogurt With Significant New Product Innovations Geared Toward Expanding Dayparts, Inspiring New Usage Occasions And Increasing Per Capita Consumption

Maker of America's Best-Selling Greek Yogurt Brand Expands beyond Yogurt Section with New Dairy Products

NEW BERLIN, N.Y., April 18, 2014 /PRNewswire/ -- Chobani, LLC, maker of America's No. 1-selling Greek Yogurt brand, today announced the most significant portfolio expansion in the Company's history with six new product innovations for July alone that push Greek Yogurt beyond breakfast and provide better food for more people throughout the day. The new products include Chobani Greek Yogurt Oats, authentically strained Greek Yogurt mixed with real fruit and whole grain steel-cut oats, Chobani Indulgent, the brand's first dessert product and Chobani Kids, among others.

Chobani Introduces product innovations that push Greek Yogurt beyond breakfast

"We've always believed that if we can't do something better, we won't do it at all. With our new products and innovations, we are extending the way people enjoy Greek Yogurt in America and bringing better food to more people," said Hamdi Ulukaya, Founder and CEO, Chobani. "We're just getting started."

Through Chobani's product innovations, the pioneer and leader of the Greek Yogurt category is further expanding and growing the category, introducing new ways to enjoy yogurt. USDA estimates per capita consumption of yogurt has leapt from roughly two pounds in 1975 to about 14 pounds today. That remarkable growth, however, remains well below the approximately 40 pounds consumed in countries such as Germany and France or even the 20 pounds in Canada.

Peter McGuinness, Chief Marketing and Brand Officer, said, "The yogurt story in America is just beginning and as the category leader we are creating new ways to enjoy Chobani's delicious, nutritious, natural products throughout the day." McGuinness added, "Our new flavors and formats bring new experiences with Greek Yogurt and deliver on our founding premise of people have taste, they just need more good options."

The six new innovations will join the fast-growing Chobani family beginning June 2014:

  • Bridging the breakfast gap between yogurt and oats, Chobani Greek Yogurt Oats is chilled, hearty and satisfying, with creamy, authentically strained Greek Yogurt mixed with real ripe fruit and whole grain steel-cut oats. In traditional flavors such as Banana Maple, Apple Cinnamon, Blueberry and Cranberry, the brand's first breakfast product is a cup of protein-, grain- and fiber-packed nourishment for those looking to start their day off right — Chobani's take on oatmeal.
  • For people looking for a rich taste experience, Chobani Indulgent is the brand's first dessert product, mixing creamy full-fat Greek Yogurt with luscious all-natural ingredients in beautiful clear packaging for a decadent treat. Real cream, dark chocolate and ripe fruits meet in Dulce de Leche, Raspberry Dark Chocolate Chunk, Mint Dark Chocolate Chunk and Banana Dark Chocolate Chunk flavors — indulgence has never been so innocent.
  • Made with only natural ingredients, no artificial growth hormones (rbst free) low-fat plain Greek Yogurt, real fruit, Chobani Kids is the delicious snack that packs the nutritional high protein, low sugar punch that moms want and new fun, finger-friendly packaging and new flavors that kids will love — grape, watermelon, vanilla chocolate dust among others—all about active enjoyment
  • With a focus on flavor, Chobani Seasonal is an exciting seasonal twist to the core line – new, seasonally-inspired flavors that tap into trends and emerging tastes. The limited flavors will refresh each season, kicking off this summer with Watermelon and Pink Grapefruit — great fall flavors to come
  • Building on the tremendous success of its recently launched natural 100-calorie yogurt, new blended flavors of Chobani Simply 100 Greek Yogurt in Key Lime and Pineapple Coconut will continue to deliver great-tasting, low-calorie options for weight managers looking for light yogurt made with only natural ingredients — the first ever and only 100 calorie Greek Yogurt using only natural ingredients.
  • The introduction of 4% whole milk Chobani Kitchen inspires the chef in all of us and answers consumers' call, full-fat dairy products — delicious nutrition now available in a multi-serve format for recipes or a single-serve occasion — perfect for baking or on top of a baked potato, chile and fajitas.

About Chobani

Maker of America's No. 1–selling Greek Yogurt brand, Chobani was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its New Berlin, N.Y., and Twin Falls, Idaho, plants. Chobani is committed to using milk from regional-area farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani Flip™ and Chobani Simply 100™ — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering two times more protein than regular yogurt[1]. Chobani products are available nationwide in the U.S., Australia and in countries in Asia and Latin America. For more information, please visit www.chobani.com and www.facebook.com/chobani.

 * According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

[1] Protein content of regular nonfat yogurt is 10g-13g protein per 8 oz. serving; nonfat Chobani Greek Yogurt contains 11g-14g protein per 5.3 oz. serving.

Media Contacts:

Laura Herbert
Chobani
[email protected] 
212-364-6450

Michael Gonda
Weber Shandwick
[email protected] 
212-546-7861

 

Chobani Greek Yogurt Oats is chilled, hearty and satisfying, with creamy, authentically strained Greek Yogurt mixed with real ripe fruit and whole grain steel-cut oats

 

Chobani Introduces product innovations that push Greek Yogurt beyond breakfast

Photo - http://photos.prnewswire.com/prnh/20140418/76477
Photo - http://photos.prnewswire.com/prnh/20140418/76479
Photo - http://photos.prnewswire.com/prnh/20140418/76478

SOURCE Chobani, LLC

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
@DevOpsSummit taking place June 6-8, 2017 at Javits Center, New York City, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @DevOpsSummit at Cloud Expo New York Call for Papers is now open.
SYS-CON Events announced today that Dataloop.IO, an innovator in cloud IT-monitoring whose products help organizations save time and money, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Dataloop.IO is an emerging software company on the cutting edge of major IT-infrastructure trends including cloud computing and microservices. The company, founded in the UK but now based in San Fran...
WebRTC is the future of browser-to-browser communications, and continues to make inroads into the traditional, difficult, plug-in web communications world. The 6th WebRTC Summit continues our tradition of delivering the latest and greatest presentations within the world of WebRTC. Topics include voice calling, video chat, P2P file sharing, and use cases that have already leveraged the power and convenience of WebRTC.
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Discover top technologies and tools all under one roof at April 24–28, 2017, at the Westin San Diego in San Diego, CA. Explore the Mobile Dev + Test and IoT Dev + Test Expo and enjoy all of these unique opportunities: The latest solutions, technologies, and tools in mobile or IoT software development and testing. Meet one-on-one with representatives from some of today's most innovative organizations
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 7-9, 2017, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and E...
Hardware virtualization and cloud computing allowed us to increase resource utilization and increase our flexibility to respond to business demand. Docker Containers are the next quantum leap - Are they?! Databases always represented an additional set of challenges unique to running workloads requiring a maximum of I/O, network, CPU resources combined with data locality.
WebRTC sits at the intersection between VoIP and the Web. As such, it poses some interesting challenges for those developing services on top of it, but also for those who need to test and monitor these services. In his session at WebRTC Summit, Tsahi Levent-Levi, co-founder of testRTC, reviewed the various challenges posed by WebRTC when it comes to testing and monitoring and on ways to overcome them.
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
"This week we're really focusing on scalability, asset preservation and how do you back up to the cloud and in the cloud with object storage, which is really a new way of attacking dealing with your file, your blocked data, where you put it and how you access it," stated Jeff Greenwald, Senior Director of Market Development at HGST, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
DevOps is being widely accepted (if not fully adopted) as essential in enterprise IT. But as Enterprise DevOps gains maturity, expands scope, and increases velocity, the need for data-driven decisions across teams becomes more acute. DevOps teams in any modern business must wrangle the ‘digital exhaust’ from the delivery toolchain, "pervasive" and "cognitive" computing, APIs and services, mobile devices and applications, the Internet of Things, and now even blockchain. In this power panel at @...
SYS-CON Events announced today that Catchpoint Systems, Inc., a provider of innovative web and infrastructure monitoring solutions, has been named “Silver Sponsor” of SYS-CON's DevOps Summit at 18th Cloud Expo New York, which will take place June 7-9, 2016, at the Javits Center in New York City, NY. Catchpoint is a leading Digital Performance Analytics company that provides unparalleled insight into customer-critical services to help consistently deliver an amazing customer experience. Designed ...
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, introduced the technologies required for implementing these idea...