Click here to close now.


News Feed Item

Chobani Pushes Boundaries Of Greek Yogurt With Significant New Product Innovations Geared Toward Expanding Dayparts, Inspiring New Usage Occasions And Increasing Per Capita Consumption

Maker of America's Best-Selling Greek Yogurt Brand Expands beyond Yogurt Section with New Dairy Products

NEW BERLIN, N.Y., April 18, 2014 /PRNewswire/ -- Chobani, LLC, maker of America's No. 1-selling Greek Yogurt brand, today announced the most significant portfolio expansion in the Company's history with six new product innovations for July alone that push Greek Yogurt beyond breakfast and provide better food for more people throughout the day. The new products include Chobani Greek Yogurt Oats, authentically strained Greek Yogurt mixed with real fruit and whole grain steel-cut oats, Chobani Indulgent, the brand's first dessert product and Chobani Kids, among others.

Chobani Introduces product innovations that push Greek Yogurt beyond breakfast

"We've always believed that if we can't do something better, we won't do it at all. With our new products and innovations, we are extending the way people enjoy Greek Yogurt in America and bringing better food to more people," said Hamdi Ulukaya, Founder and CEO, Chobani. "We're just getting started."

Through Chobani's product innovations, the pioneer and leader of the Greek Yogurt category is further expanding and growing the category, introducing new ways to enjoy yogurt. USDA estimates per capita consumption of yogurt has leapt from roughly two pounds in 1975 to about 14 pounds today. That remarkable growth, however, remains well below the approximately 40 pounds consumed in countries such as Germany and France or even the 20 pounds in Canada.

Peter McGuinness, Chief Marketing and Brand Officer, said, "The yogurt story in America is just beginning and as the category leader we are creating new ways to enjoy Chobani's delicious, nutritious, natural products throughout the day." McGuinness added, "Our new flavors and formats bring new experiences with Greek Yogurt and deliver on our founding premise of people have taste, they just need more good options."

The six new innovations will join the fast-growing Chobani family beginning June 2014:

  • Bridging the breakfast gap between yogurt and oats, Chobani Greek Yogurt Oats is chilled, hearty and satisfying, with creamy, authentically strained Greek Yogurt mixed with real ripe fruit and whole grain steel-cut oats. In traditional flavors such as Banana Maple, Apple Cinnamon, Blueberry and Cranberry, the brand's first breakfast product is a cup of protein-, grain- and fiber-packed nourishment for those looking to start their day off right — Chobani's take on oatmeal.
  • For people looking for a rich taste experience, Chobani Indulgent is the brand's first dessert product, mixing creamy full-fat Greek Yogurt with luscious all-natural ingredients in beautiful clear packaging for a decadent treat. Real cream, dark chocolate and ripe fruits meet in Dulce de Leche, Raspberry Dark Chocolate Chunk, Mint Dark Chocolate Chunk and Banana Dark Chocolate Chunk flavors — indulgence has never been so innocent.
  • Made with only natural ingredients, no artificial growth hormones (rbst free) low-fat plain Greek Yogurt, real fruit, Chobani Kids is the delicious snack that packs the nutritional high protein, low sugar punch that moms want and new fun, finger-friendly packaging and new flavors that kids will love — grape, watermelon, vanilla chocolate dust among others—all about active enjoyment
  • With a focus on flavor, Chobani Seasonal is an exciting seasonal twist to the core line – new, seasonally-inspired flavors that tap into trends and emerging tastes. The limited flavors will refresh each season, kicking off this summer with Watermelon and Pink Grapefruit — great fall flavors to come
  • Building on the tremendous success of its recently launched natural 100-calorie yogurt, new blended flavors of Chobani Simply 100 Greek Yogurt in Key Lime and Pineapple Coconut will continue to deliver great-tasting, low-calorie options for weight managers looking for light yogurt made with only natural ingredients — the first ever and only 100 calorie Greek Yogurt using only natural ingredients.
  • The introduction of 4% whole milk Chobani Kitchen inspires the chef in all of us and answers consumers' call, full-fat dairy products — delicious nutrition now available in a multi-serve format for recipes or a single-serve occasion — perfect for baking or on top of a baked potato, chile and fajitas.

About Chobani

Maker of America's No. 1–selling Greek Yogurt brand, Chobani was founded on the belief that people have great taste — they just need great options. Chobani produces high-quality authentic strained Greek Yogurt products made with only natural ingredients from its New Berlin, N.Y., and Twin Falls, Idaho, plants. Chobani is committed to using milk from regional-area farms and strengthening its surrounding local economies. Chobani gives 10 percent of its annual profits to charities worldwide through the company's charitable foundation. All Chobani products — including Chobani® Greek Yogurt, Chobani Flip™ and Chobani Simply 100™ — are kosher certified, contain five live and active cultures, and are made with milk from cows not treated with rBST*, with most of its products offering two times more protein than regular yogurt[1]. Chobani products are available nationwide in the U.S., Australia and in countries in Asia and Latin America. For more information, please visit and

 * According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

[1] Protein content of regular nonfat yogurt is 10g-13g protein per 8 oz. serving; nonfat Chobani Greek Yogurt contains 11g-14g protein per 5.3 oz. serving.

Media Contacts:

Laura Herbert
[email protected] 

Michael Gonda
Weber Shandwick
[email protected] 


Chobani Greek Yogurt Oats is chilled, hearty and satisfying, with creamy, authentically strained Greek Yogurt mixed with real ripe fruit and whole grain steel-cut oats


Chobani Introduces product innovations that push Greek Yogurt beyond breakfast

Photo -
Photo -
Photo -


More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/...
WebRTC is about the data channel as much as about video and audio conferencing. However, basically all commercial WebRTC applications have been built with a focus on audio and video. The handling of “data” has been limited to text chat and file download – all other data sharing seems to end with screensharing. What is holding back a more intensive use of peer-to-peer data? In her session at @ThingsExpo, Dr Silvia Pfeiffer, WebRTC Applications Team Lead at National ICT Australia, will look at di...
The APN DevOps Competency highlights APN Partners who demonstrate deep capabilities delivering continuous integration, continuous delivery, and configuration management. They help customers transform their business to be more efficient and agile by leveraging the AWS platform and DevOps principles.
NHK, Japan Broadcasting will feature upcoming @ThingsExpo Silicon Valley in a special IoT documentary which will be filmed on the expo floor November 3 to 5, 2015 in Santa Clara. NHK is the sole public TV network in Japan equivalent to BBC in UK and the largest in Asia with many award winning science and technology programs. Japanese TV is producing a documentary about IoT and Smart technology covering @ThingsExpo Silicon Valley. The program will be aired during the highest viewership season of ...
SYS-CON Events announced today that Luxoft Holding, Inc., a leading provider of software development services and innovative IT solutions, has been named “Bronze Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Luxoft’s software development services consist of core and mission-critical custom software development and support, product engineering and testing, and technology consulting.
In today's digital world, change is the one constant. Disruptive innovations like cloud, mobility, social media, and the Internet of Things have reshaped the market and set new standards in customer expectations. To remain competitive, businesses must tap the potential of emerging technologies and markets through the rapid release of new products and services. However, the rigid and siloed structures of traditional IT platforms and processes are slowing them down – resulting in lengthy delivery ...
According to Forrester, public cloud platforms are evolving, blurring the lines between Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS) in order to satisfy the needs of enterprises and widen their appeal to developers. In The Forrester Wave™: Enterprise Public Cloud Platforms, Q4 2014, Forrester evaluates the 16 most significant Enterprise Public Cloud Platforms and details how each vendor fulfills the 19 evaluation criteria points.
The broad selection of hardware, the rapid evolution of operating systems and the time-to-market for mobile apps has been so rapid that new challenges for developers and engineers arise every day. Security, testing, hosting, and other metrics have to be considered through the process. In his session at Big Data Expo, Walter Maguire, Chief Field Technologist, HP Big Data Group, at Hewlett-Packard, will discuss the challenges faced by developers and a composite Big Data applications builder, foc...
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
SYS-CON Events announced today that G2G3 will exhibit at SYS-CON's @DevOpsSummit Silicon Valley, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Based on a collective appreciation for user experience, design, and technology, G2G3 is uniquely qualified and motivated to redefine how organizations and people engage in an increasingly digital world.
The cloud has reached mainstream IT. Those 18.7 million data centers out there (server closets to corporate data centers to colocation deployments) are moving to the cloud. In his session at 17th Cloud Expo, Achim Weiss, CEO & co-founder of ProfitBricks, will share how two companies – one in the U.S. and one in Germany – are achieving their goals with cloud infrastructure. More than a case study, he will share the details of how they prioritized their cloud computing infrastructure deployments ...
The modern software development landscape consists of best practices and tools that allow teams to deliver software in a near-continuous manner. By adopting a culture of automation, measurement and sharing, the time to ship code has been greatly reduced, allowing for shorter release cycles and quicker feedback from customers and users. Still, with all of these tools and methods, how can teams stay on top of what is taking place across their infrastructure and codebase? Hopping between services a...
Interested in leveraging automation technologies and a cloud architecture to make developers more productive? Learn how PaaS can benefit your organization to help you streamline your application development, allow you to use existing infrastructure and improve operational efficiencies. Begin charting your path to PaaS with OpenShift Enterprise.
Recently announced Azure Data Lake addresses the big data 3V challenges; volume, velocity and variety. It is one more storage feature in addition to blobs and SQL Azure database. Azure Data Lake (should have been Azure Data Ocean IMHO) is really omnipotent. Just look at the key capabilities of Azure Data Lake:
Decisions about budgets and resources are often made without IT even having a seat at the table. As technologist we understand the value of DevOps - but do your business counterparts? If they don't, your DevOps initiatives could lose funding before they start. In her session at DevOps Summit, Jeanne Morain, Strategist / Author at iSpeak Cloud, LLC, will provide insights on how to bridge the gap between business and technology leaders. Attendees will learn prescriptive guidance on balancing wor...