|By PR Newswire||
|April 18, 2014 04:44 PM EDT||
SEATTLE, April 18, 2014 /PRNewswire-iReach/ -- The five-year compound annual growth rate (CAGR) for digital English language learning products in Latin America is 13.8% and revenues will reach $260.9 million by 2018, according to a new Ambient Insight report called "The 2013-2018 Latin America Digital English Language Learning Market."
This report includes two sections: a demand-side analysis and a supply-side analysis. The demand-side analysis breaks out five-year spending forecasts for fifteen countries in Latin America: Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, Guatemala, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela. Throughout the forecast period, Brazil will be the largest buying country, followed by Mexico.
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The supply-side analysis breaks out revenues by five learning technology product types: Self-paced eLearning, Collaboration-based Learning (live online tutoring), Digital Reference-ware (eTextbooks), Mobile Learning apps and edugames, and Mobile Learning value added services (VAS).
"The substantial growth in revenues for digital English language learning products in Latin America is due to several catalysts," reports Chief Research Officer, Sam S. Adkins. "Large-scale digitization initiatives in the schools, language-related educational policies, consumer demand for Mobile Learning products, corporate demand for so-called vocational English, and the proliferation of Mobile Learning VAS are all driving the revenues higher.
The mobile network operators (MNOs) are now major distributors of digital English language learning products to consumers in Latin America. By the end of 2013, there were 34 commercial Mobile Learning VAS products in Latin America; 13 of them were in Brazil. All of them license third-party digital content from commercial content developers.
"Mobile digital English language learning products will generate the highest revenues for suppliers throughout the forecast period," adds Adkins. "Mobile Learning apps and edugames have a growth rate of 22.8% and Mobile Learning VAS products have a growth rate of 17.1%. Revenues for both of these mobile products types will more than double over the forecast period."
Over 80 suppliers operating in Latin America are cited in this report to help international suppliers identify local partners, distributors, resellers, and potential merger and acquisition (M&A) targets.
Media Contact: Sam Adkins, Ambient Insight, 360-805-4298, [email protected]
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SOURCE Ambient Insight
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