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Crunchyroll Strengthens Team and Announces the Formation of New Marketing and Distribution Department
|By Business Wire
|April 18, 2014 05:04 PM EDT
Crunchyroll, Inc. announces the promotion of Vince Shortino to Executive
Vice President, Japan Channels and the appointment of Arlen Marmel as
Head of Marketing and Distribution. The company continues to build on
the success of the global anime video service Crunchyroll and KDrama,
the newly-launched Korean drama service, through internal promotions and
key new hires.
Shortino has been key in building Crunchyroll’s anime business over his
nearly six year tenure with the company. In his broadened role as EVP,
Japan Channels, Shortino is responsible for expanding Crunchyroll’s
mandate as the world’s premier service for Japanese content on-demand.
Shortino leads Crunchyroll’s Tokyo office and with his team has licensed
more than 500 anime, manga and Japanese TV drama titles. Shortino is an
established digital media and technology executive with experience at
Skype, 3Com and Panasonic.
Marmel joins the organization from Hulu where, as Director, Customer
Acquisition and Retention, during his four year tenure, oversaw Hulu
Plus’ growth to more than five million paid subscribers. At Hulu, Marmel
led strategy for organic and paid user acquisition, engagement and
retention. Marmel has a background in media strategy and digital
“Vince has been crucial to our success at Crunchyroll as we’ve built the
business. His skills will be key as we expand our Japan focus. Arlen has
unique experience in building subscriber-led digital media businesses
and is the perfect fit for our organization as we expand our marketing
efforts,” said Kun Gao, Founder and CEO. “In addition to filling these
two key roles, we are also building out their respective organizations
with strategic hires and promotions.”
Shortino has promoted two members of his team. Rita Wang has been
promoted to VP, Japan Channels and Michelle Hwang has been promoted to
Senior Director, eCommerce. Wang is based in Japan and has been with the
company since 2012, focusing on Japanese content licensing. She has
spent nearly 10 years in the Japanese content industry, having
previously represented Mighty Media, one of Asia's leading anime
Hwang has been with the company since 2008 and has led the growth of
Crunchyroll’s eCommerce business, working to source unique anime
merchandise and managing fulfillment operations.
Under Marmel’s leadership, the newly formed Marketing & Distribution
organization has hired Eric Berman as VP, Business Development and
promoted Keith Kawamura to Senior Director, Partnership Strategy. Berman
is leading distribution partnerships and building new strategic
relationships for Crunchyroll. Previously, Berman served as Manager,
Distribution Partnerships at Hulu where he managed key connected device
Kawamura has been with Crunchyroll since 2008, at the forefront of
Crunchyroll’s marketing efforts. In his new role he leads the growth of
strategic marketing partnerships.
Crunchyroll is growing rapidly and is looking for high caliber
individuals to join the team. For current openings, please visit: http://www.crunchyroll.com/jobs.
About Crunchyroll, Inc.
Crunchyroll is a leading global destination and platform for Japanese
anime and Asian content. Through applications including Crunchyroll for
iPhone, iPad, Android, Kindle, Playstation®3, Playstation®4,
Playstation®Vita, Xbox LIVE®, AppleTV, Roku, Internet-enabled TVs,
set-top boxes, affiliate websites and its own streaming website,
Crunchyroll and its Kdrama service deliver more than 25,000 episodes and
15,000 hours of officially-licensed content from leading Asian media
producers direct to viewers translated professionally in multiple
languages within minutes of TV broadcast. Crunchyroll’s majority
investor is The Chernin Group, LLC (TCG), a privately-held, independent
media holding company founded in 2010 by Peter Chernin and based in Los
Angeles, CA. TCG builds, manages, operates and invests in businesses in
the media, entertainment and technology sectors around the world.
Crunchyroll has offices in San Francisco, Los Angeles and Tokyo, and is
a member of the Association of Japanese Animations (AJA). More
information can be found at http://www.crunchyroll.com
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