Click here to close now.


News Feed Item

"ROYAL" Approval for Vita Liberata as the Premium Self-tan Brand is Awarded Prestigious Queen's Award for Outstanding International Trade

LONDON, April 21, 2014 /PRNewswire/ --


  • The brand made BY women, FOR women, WITH women in mind -

Belfast headquartered luxury self-tanning brand, Vita Liberata has been recognised with one of the UK's most prestigious business awards - The Queen's Award for Enterprise in International Trade.  This award is universally regarded as the UK's highest accolade for international business success.  As part of the independent judging process, Vita Liberata was commended for its outstanding overseassales growth of over 400% between 2011 and 2013, whilst tripling its headcount and opening operations in the United States.  Today Vita Liberata is sold in more 20 countries worldwide.

Vita Liberata is famous for its ground breaking skin chemistry, developing the unique pHeno2 technology that makes their pHenomenal range totally odourless and the world's longest lasting.  The Company uses only natural, certified organic and Ecocert ingredients that condition and nourish skin, making it the safest way to achieve the perfect tan for its consumers, and a favourite of A list celebrities worldwide.

In 2012 Vita Liberata secured investment from the Dublin headquartered private equity group Broadlake Capital in a multi-million pound deal that enabled the company to pursue its global aspiration.  In 2013, Vita Liberata established operations in North America, catapulting its success to the U.S., which currently provides over 30 percent of the Group's overseas sales.

Vita Liberata now sell to some of the most demanding beauty retailer partners in the world, including Sephora Europe and USA, QVC USA, benefit Cosmetics, and exclusive spa partners such as the 7 star Burj Al Arab in Dubai, Waldorf Astoria, Peninsula, Setai, Four Seasons and Ritz Carlton Groups.

Founder and CEO Alyson Hogg established Vita Liberata in 2003, with a desire to create innovative skincare and tanning that delivered natural, high quality results.  Alyson's entrepreneurial vision saw a gap in the marketplace for a luxury self-tanner combined with unique skincare benefits: pHenomenal, the world's longest lasting, entirely odourless, tan was born.

Founder and CEO of Vita Liberata, Alyson Hogg comments: 

"The Queen's Award is a recognition of the dynamic, creative, tenacious and incredibly smart team of (mostly) young women that work with us across 24 time zones and as many countries.  It is even more remarkable when you consider that operations are run from the Company's Global Headquarters in the small market town of Ballyclare in Northern Ireland. 

We have been fortunate to partner with some of the strongest retailers in our sector, who recognise both the amazing quality of our products, and the ability of our team to deliver on our joint goals.  This Award recognises our team, our product and our determination to bring what we make to a world stage.  It is a wonderful accolade.  We are very proud indeed!" 

The Queen's Award for Enterprise: 

The Queen's Awards for Enterprise are the UK's most prestigious business awards, given only to companies or individuals who are outstanding in their field.  Previously known as the Queen's Awards for Industry, the first awards were given in 1966.  Previous export focused, consumer goods brands that have won the Award include James Dyson Ltd, Dorset Cereals, Tyrells Crisps and Tangle Teezer hairbrushes.  Previous Northern Ireland winners of the Queens Award for International Trade include Glen Dimplex, Powerscreen International and TG Eakin.

Winners are announced on 21st April, the Queen's birthday each year, with each receiving a grant of appointment, a presentational item and an invitation from HM The Queen to a reception at BuckinghamPalace on July 14th.

For further information, comment or interviews please contact Beauty Seen: 

Jenine Creaney / [email protected] / 0845-872-0686
Kim Young / [email protected] / 0845-034-3035

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
In recent years, at least 40% of companies using cloud applications have experienced data loss. One of the best prevention against cloud data loss is backing up your cloud data. In his General Session at 17th Cloud Expo, Sam McIntyre, Partner Enablement Specialist at eFolder, presented how organizations can use eFolder Cloudfinder to automate backups of cloud application data. He also demonstrated how easy it is to search and restore cloud application data using Cloudfinder.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty ...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Y...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, San...
As organizations shift towards IT-as-a-service models, the need for managing & protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection & E-Discovery of your data - whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise.
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at DevOps Summit, Asaf Yigal, Co-Founder & VP of Product at, explored the value of Kibana 4 for log analysis and provided a hands-on tutorial on how to set up Kibana 4 and get the most out of Apache log files. He examined three use cases: IT operations, business intelligence, and security and compliance. Asaf Yigal is co-founder and VP of Product at log analytics software company In the past, he was co-founder of social-trading platform Currensee, which...
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving t...
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
SYS-CON Events announced today that Alert Logic, Inc., the leading provider of Security-as-a-Service solutions for the cloud, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Alert Logic, Inc., provides Security-as-a-Service for on-premises, cloud, and hybrid infrastructures, delivering deep security insight and continuous protection for customers at a lower cost than traditional security solutions. Ful...