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Consumers want customizable vehicles

Mitsubishi dealer in Edmonton heeds the call with Mirage

EDMONTON, Alberta, April 21, 2014 /PRNewswire-iReach/ -- It's been noticed that as more and more millennials continue buying new vehicles, the smaller and more unique new vehicles are becoming. Whether it's a customizable license plate, a unique paint job, limited-edition features, or a hybrid model, chances are a millennial has tried one of these trends.

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One Edmonton dealer, West Side Mitsubishi, is finding itself appealing to this younger generation at an increasingly exciting rate with its line of Mitsubishi models, specifically with the 2014 Mitsubishi Mirage.

The 2014 Mirage is one of those vehicles that likely appeals to younger drivers because of its small size, fun colors and amazing fuel economy, which is one of the most popular features young drivers get excited about.

The 2014 Mitsubishi Mirage comes in eight different colors, including purple, green and blue. The traditional white, black and red exterior paint jobs are also available, but chances are you won't see a millennial driving it. The 2014 Mitsubishi Mirage has an emphasis on fun with outstanding handling, excellent fuel economy at 4.4L/100km, and Bluetooth connectivity. These features speak to a younger generation of drivers who value the overall experience of driving, rather than a specific gadget or capability.

The Mirage wouldn't truly be a millennial's dream if it didn't come with advanced technological features such as parking sensors, perfect for the city lifestyle, iPod integration, (because a millennial doesn't go anywhere without their music) a USB connection for more music or data, and climate control to keep everyone comfortable.

Those interested in the 2014 Mitsubishi Mirage are encouraged to call West Side Mitsubishi at 888-420-6678 for more information. Interested consumers can also visit the dealer's website at

Media Contact: Corey Pearson, West Side Mitsubishi, 888-420-6678, [email protected]

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SOURCE West Side Mitsubishi

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